Bic Mechanical Pencils Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

BIC is the best-performing bic mechanical pencils brand in July 2026, moving 240,000 units across 7 ASINs for 85.7% of Top 10 volume. Ddaowanx follows with 20,000 units (7.1%), ahead of Paper Mate on 10,000 units (3.6%).

With 4 brands splitting the Top 10 and 96.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.09 to $12.88, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0007L1VLO booked 10K units at $4.51, with ▲ 66.7% MoM change. On the growth side, B001A4271A leads positive momentum with ▲ 1233.3% MoM growth on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.