Blonde Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blonde Shampoo sales on Amazon US totaled 247,700 units in July 2026 (▼ 45.4% vs. the prior month), generating an estimated $7,287,891 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 49.8% of revenue, while a typical listing is priced at $27.19. The keyword itself pulled 15,998 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the blonde shampoo Top 50 moved 3,050,300 units and $91,435,003 in cumulative sales — an average of 254,192 units and $7,619,584 per month. Monthly throughput topped out at 453,600 units in June 2026 and dipped to 169,550 in May 2026, leaving the latest reading 4.5% higher than August 2025.
Blonde Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
247.7K
▼ 45.4% MoM
Monthly Revenue 2026/07
$7.3M
▼ 52.7% MoM
Top 10 Market Share 2026/07
44.0%
Blonde Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blonde shampoo listing on Amazon US in July 2026 is ASIN B0891843GC (Brand: Pureology), which sold 20,000 units at $38.00 apiece — equal to 8.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $3,627,210 in July 2026 — 44.0% of unit volume and 49.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blonde Shampoo' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B00VXO5RPK
Moroccanoil Dry Shampoo Light Tones
10K
▲ 0.0%vs. prior month
$274.7K
latest month
12-month trend
B07D37PQGL
Olaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | 3X Stronger, 3X Length Retention, For All Hair Types. Color Safe, Sulfate Free
10K
▼ 75.0%vs. prior month
$340K
latest month
12-month trend
B07P7L1HFN
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$97.1K
latest month
12-month trend
B082B5GPTV
Clairol Professional Shimmer Lights Purple Shampoo | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blonde Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pureology is the best-performing blonde shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 18.3% of Top 10 volume. Olaplex follows with 20,000 units (18.3%), ahead of Redken on 20,000 units (18.3%).
Volume is spread across 8 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $38.00 to $50.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pureology
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20K
Olaplex
2 ASINs in Top 10
18.3%
Units
20K
Revenue
$1M
Avg. price
$50.50
B07D37PQGL
$32.99·★4.6·84K revsOlaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | 3X Stronger, 3X Length Retention, For All Hair Types. Color Safe, Sulfate Free
Units sold10KB0D4SBLLRJ
$68.00·★4.6·5.9K revsOlaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Redken
2 ASINs in Top 10
18.3%
Units
20K
Revenue
$850.3K
Avg. price
$46.50
B08P66Q9TK
$37.00·★4.5·17.9K revsRedken Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair
Units sold10KB0007X749U
$56.00·★4.6·26.9K revsRedken All Soft Shampoo – For Dry, Brittle Hair
Units sold10K
Trending Blonde Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B001NFMM8E leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00VYYA07Y close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001NFMM8E
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair
Price
$20.00
Rating
4.4
Reviews
10.5K
Latest month sales
B00VYYA07Y
Naissant Silver Ash Blonde Hair Blue Toning Mask | Ultra High-Purity Blue Pigments | Neutralizes Orange & Brassy Tones | Hyaluronic Acid, Collagen & Biotin | Paraben, Ammonia &Sulfate Free |10.1 Fl.Oz
Price
$18.60
Rating
4.3
Reviews
3.8K
Latest month sales
B0829MMPJC
SHAMPOO JUST FOR MEN Control GX Gray Reducing, Light, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo for light shades. Keratin thickens hair.
Unlock to view ASIN details and product titles
Price
$15.28
Rating
4.4
Reviews
5.2K
Latest month sales
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