Pre Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pre Shampoo sales on Amazon US totaled 370,700 units in July 2026 (▼ 23.2% vs. the prior month), generating an estimated $8,362,936 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 67.2% of revenue, while a typical listing is priced at $24.59. The keyword itself pulled 19,164 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the pre shampoo Top 50 moved 3,970,750 units and $85,171,456 in cumulative sales — an average of 330,896 units and $7,097,621 per month. Monthly throughput topped out at 482,500 units in June 2026 and dipped to 243,250 in May 2026, leaving the latest reading 32.5% higher than August 2025.
Pre Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
370.7K
▼ 23.2% MoM
Monthly Revenue 2026/07
$8.4M
▼ 24.0% MoM
Top 10 Market Share 2026/07
67.4%
Pre Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pre shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 27.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $5,619,000 in July 2026 — 67.4% of unit volume and 67.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pre Shampoo' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B07D37PQGL
Olaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
10K
▼ 75.0%vs. prior month
$340K
latest month
12-month trend
B08P66Q9TK
REDKEN Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair
10K
▼ 50.0%vs. prior month
$360K
latest month
12-month trend
B08SSPQGZW
REDKEN Extreme Length Shampoo – For Longer Hair
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pre Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing pre shampoo brand in July 2026, moving 110,000 units across 2 ASINs for 44.0% of Top 10 volume. K18 follows with 60,000 units (24.0%), ahead of Native on 30,000 units (12.0%).
With 7 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.78 to $38.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
44.0%
Units
110K
Revenue
$1.9M
Avg. price
$22.23
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0FYQXRV77
$27.57·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, 14 Fl Oz | Peppermint and Tea Tree Scent, Anti Fungal Shampoo, Dandruff Treatment, Medicated Shampoo for All Hair Types
Units sold10K
K18
2 ASINs in Top 10
24.0%
Units
60K
Revenue
$1.9M
Avg. price
$38.50
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50KB0DGVWYDGK
$48.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold10K
Native
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$592.5K
Avg. price
$19.78
B0BBBSMV94
$19.78·★4.4·14.8K revsNative Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
Units sold30K
Trending Pre Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09JKRHB15 booked 10K units at $7.49, with ▲ 11.1% MoM change. On the growth side, B0GZX4M5CK leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0FKZ8H9VX close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09JKRHB15
African Pride Moisture Miracle Pre-Shampoo Hair Detangler, 18 Oz | Aloe & coconut water pre-poo softens and detangles curls and coils; minimizes breakage on wash day
Price
$7.49
Rating
4.6
Reviews
14K
Latest month sales
B0GZX4M5CK
Moroccanoil Hydrate & Shine Hair Set | Shampoo, Conditioner & Treatment Set
Price
$60.00
Rating
3.9
Reviews
103
Latest month sales
B0FKZ8H9VX
Gisou Honey Gloss Ceramide Therapy Hydrating Shampoo (8.5 Fl Oz) | Deeply cleanses & hydrates, balances the scalp microbiome, powered by Fermented Mirsalehi Honey, ceramides & AHAs
Unlock to view ASIN details and product titles
Price
$26.96
Rating
4.5
Reviews
265
Latest month sales
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