Black Oil Sunflower Seeds For Birds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Oil Sunflower Seeds For Birds sales on Amazon US totaled 276,300 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $4,191,308 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 54.5% of revenue, while a typical listing is priced at $19.00. The keyword itself pulled 22,180 Amazon queries over the same period (▼ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the black oil sunflower seeds for birds Top 50 moved 2,619,700 units and $39,648,186 in cumulative sales — an average of 218,308 units and $3,304,015 per month. Monthly throughput topped out at 321,900 units in June 2026 and dipped to 145,800 in October 2025, leaving the latest reading 62.6% higher than August 2025.
Black Oil Sunflower Seeds For Birds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
276.3K
▼ 14.2% MoM
Monthly Revenue 2026/07
$4.2M
▼ 14.9% MoM
Top 10 Market Share 2026/07
63.3%
Black Oil Sunflower Seeds For Birds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black oil sunflower seeds for birds listing on Amazon US in July 2026 is ASIN B00LHE5OSQ (Brand: Wagner's), which sold 50,000 units at $12.48 apiece — equal to 18.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 175,000 units and $2,284,920 in July 2026 — 63.3% of unit volume and 54.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Oil Sunflower Seeds For Birds' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00LHE5OSQ
Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
50K
▼ 28.6%vs. prior month
$663K
latest month
12-month trend
B01B9KPVRQ
Kaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds
30K
▲ 50.0%vs. prior month
$179.7K
latest month
12-month trend
B0002DK91A
Kaytee Wild Bird No Mess Food Seed Blend for Cardinals, 10 Pound | Cleaner feeding. No mess bird seed. Shell-free, 100% edible, no grow bird seed
30K
▲ 0.0%vs. prior month
$389.7K
latest month
12-month trend
B0031020WC
Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag
10K
▲ 0.0%vs. prior month
$105.6K
latest month
12-month trend
B004477AOO
Wagner's 57075 Safflower Seed Wild Bird Food, 5 Pound (Pack of 1)
10K
▲ 0.0%vs. prior month
$119.1K
latest month
12-month trend
B07QYCJ1VV
Kaytee Ultimate Birder's Blend Food, Wild Bird Seed, 10 Pounds | Attract more songbirds, bird food for outside feeders, cardinal bird food, safflower, peanuts
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Oil Sunflower Seeds For Birds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing black oil sunflower seeds for birds brand in July 2026, moving 80,000 units across 4 ASINs for 45.7% of Top 10 volume. Wagner's follows with 78,000 units (44.6%), ahead of Audubon Park on 17,000 units (9.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.40 to $19.37, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
4 ASINs in Top 10
45.7%
Units
80K
Revenue
$901.2K
Avg. price
$14.40
B01B9KPVRQ
$5.99·★4.6·5.9K revsKaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds
Units sold30KB0002DK91A
$18.13·★4.4·6.7K revsKaytee Wild Bird No Mess Food Seed Blend for Cardinals, 10 Pound | Cleaner feeding. No mess bird seed. Shell-free, 100% edible, no grow bird seed
Units sold30KB07QYCJ1VV
$19.99·★4.5·5.2K revsKaytee Ultimate Birder's Blend Food, Wild Bird Seed, 10 Pounds | Attract more songbirds, bird food for outside feeders, cardinal bird food, safflower, peanuts
Units sold10KB003URCM9W
$13.49·★4.7·5.2K revsKaytee Wild Bird Songbird Blend Food Seed, 7 Pound
Units sold10K
Wagner's
4 ASINs in Top 10
44.6%
Units
78K
Revenue
$1.1M
Avg. price
$15.06
B00LHE5OSQ
$12.48·★4.5·21.8K revsWagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
Units sold50KB0031020WC
$10.98·★4.7·2.7K revsWagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag
Units sold10KB004477AOO
$11.98·★4.6·13.7K revsWagner's 57075 Safflower Seed Wild Bird Food, 5 Pound (Pack of 1)
Units sold10KB0079GRXS0
$24.82·★4.6·16.3K revsWagner's 62004 Eastern Regional Wild Bird Food, 20-Pound Bag
Units sold8K
Audubon Park
2 ASINs in Top 10
9.7%
Units
17K
Revenue
$297.5K
Avg. price
$19.37
B0DJN1MYD4
$29.98·★4.7·875 revsAudubon Park Sunflower Hearts Wild Bird Seed, 15-lb. | Bird Seed for Outside Feeders
Units sold9KB0037UZZYQ
$8.76·★4.7·7.8K revsAudubon Park Cardinal Blend Wild Bird Food, Cardinal Bird Seed for Outside Feeders, 4-Pound Bag
Units sold8K
Trending Black Oil Sunflower Seeds For Birds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DJN1MYD4 booked 9K units at $29.98, with ▲ 28.6% MoM change. On the growth side, B0D4Z39756 leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B0D4YZN9CN close behind at ▲ 800.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJN1MYD4
Audubon Park Sunflower Hearts Wild Bird Seed, 15-lb. | Bird Seed for Outside Feeders
Price
$29.98
Rating
4.7
Reviews
875
Latest month sales
B0D4Z39756
Happy Wings 5LB Songbird Blend Bird Food, Sunflower, Safflower, Peanuts | No Grow Seeds, High in Oil & Protein, High Energy Content, Heat Treated at Optimum Temperature, BRC-GS Approved
Price
$19.98
Rating
4.6
Reviews
261
Latest month sales
B0D4YZN9CN
Happy Wings 5LB Cardinal Blend Bird Food Mix, Sunflower & Safflower Seeds | No Grow Seeds, High in Oil & Protein, High Energy Content, Heat Treated at Optimum Temperature
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.6
Reviews
298
Latest month sales
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