Birdie And Louie Cat Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birdie And Louie Cat Food sales on Amazon US totaled 522,000 units in July 2026 (▲ 1.0% vs. the prior month), generating an estimated $11,149,590 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 52.5% of revenue, while a typical listing is priced at $21.72. The keyword itself pulled 22,775 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the birdie and louie cat food Top 50 moved 5,248,150 units and $110,320,484 in cumulative sales — an average of 437,346 units and $9,193,374 per month. Monthly throughput topped out at 522,000 units in July 2026 and dipped to 312,000 in May 2026, leaving the latest reading 40.3% higher than August 2025.
Birdie And Louie Cat Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
522K
▲ 1.0% MoM
Monthly Revenue 2026/07
$11.1M
▲ 0.9% MoM
Top 10 Market Share 2026/07
53.6%
Birdie And Louie Cat Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birdie and louie cat food listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 11.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $5,853,100 in July 2026 — 53.6% of unit volume and 52.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birdie And Louie Cat Food' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B005OB3E30
Purina Fancy Feast Gravy Lovers, Poultry & Beef Wet Cat Food, 3oz, 24-Pack | Variety Pack, grilled gourmet texture made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$914.4K
latest month
12-month trend
B07CTBXRXD
Purina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
30K
▲ 0.0%vs. prior month
$841.8K
latest month
12-month trend
B0828WNJXC
Greenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
30K
▲ 0.0%vs. prior month
$291.9K
latest month
12-month trend
B072DTFZHL
Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
20K
▼ 33.3%vs. prior month
$513.8K
latest month
12-month trend
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Best Birdie And Louie Cat Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fancy Feast is the best-performing birdie and louie cat food brand in July 2026, moving 150,000 units across 4 ASINs for 53.6% of Top 10 volume. Temptations follows with 60,000 units (21.4%), ahead of Greenies on 30,000 units (10.7%).
With 6 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $25.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fancy Feast
4 ASINs in Top 10
53.6%
Units
150K
Revenue
$3.7M
Avg. price
$25.46
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60KB005OB3E30
$22.86·★4.7·55.2K revsPurina Fancy Feast Gravy Lovers, Poultry & Beef Wet Cat Food, 3oz, 24-Pack | Variety Pack, grilled gourmet texture made with no artificial colors or preservatives, 100 percent complete and balanced
Units sold40KB07CTBXRXD
$28.06·★4.7·25K revsPurina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
Units sold30KB01ALT2IRM
$28.06·★4.7·10.9K revsFancy Feast Classic Pate Poultry & Beef Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack with recipes made with no artificial colors or preservatives. 100 percent complete and balanced
Units sold20K
Temptations
2 ASINs in Top 10
21.4%
Units
60K
Revenue
$929K
Avg. price
$15.48
B01LNB6SA0
$15.48·★4.8·72.9K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40KB07QSCFSVH
$15.49·★4.8·53.3K revsTemptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
Units sold20K
Greenies
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$291.9K
Avg. price
$10.99
B0828WNJXC
$10.99·★4.8·44K revsGreenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
Units sold30K
Trending Birdie And Louie Cat Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002CJG2H2 booked 10K units at $19.97, with ▲ 0.0% MoM change. On the growth side, B07QSCFSVH leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0BWBV6158 close behind at ▲ 100.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002CJG2H2
Friskies Purina Meaty Bits Cat Food Variety Pack, 24 Pack 5.5 oz Cans | High protein beef and poultry flavors in savory gravy, with taurine to support healthy vision
Price
$19.97
Rating
4.6
Reviews
14.2K
Latest month sales
B07QSCFSVH
Temptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
Price
$15.49
Rating
4.8
Reviews
53.3K
Latest month sales
B0BWBV6158
Vital Essentials Freeze Dried Cat Treats, Salmon Bites, 1.1 oz Bag | Crunchy, Single Protein, Premium Quality, Grain Free, USA Made with U.S. & Globally Sourced Ingredients
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.2
Reviews
2.2K
Latest month sales
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