Sheba Kitten Wet Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Sheba Kitten Wet Food sales on Amazon US totaled 513,000 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $10,731,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 57.3% of revenue, while a typical listing is priced at $19.51. The keyword itself pulled 19,242 Amazon queries over the same period (▼ 6.7% MoM).

Zooming out to the 12-month window ending July 2026, the sheba kitten wet food Top 50 moved 5,193,050 units and $108,680,301 in cumulative sales — an average of 432,754 units and $9,056,692 per month. Monthly throughput topped out at 529,000 units in June 2026 and dipped to 310,000 in May 2026, leaving the latest reading 28.7% higher than August 2025.

5.2MTotal units sold · Last 12 months
$108.7MTotal revenue · Last 12 months
19.2K▼ 6.7% MoM
Monthly search volume
$19.51Avg. price · July 2026

Sheba Kitten Wet Food Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales398.7K
Revenue$7.8M

2025/09

Sales389.4K
Revenue$8.1M

2025/10

Sales422.6K
Revenue$8.8M

2025/11

Sales478.7K
Revenue$10.1M

2025/12

Sales402.6K
Revenue$8.4M

2026/01

Sales404.3K
Revenue$8.8M

2026/02

Sales449.7K
Revenue$9.6M

2026/03

Sales444K
Revenue$9.5M

2026/04

Sales451K
Revenue$9.4M

2026/05

Sales310K
Revenue$6.3M

2026/06

Sales529K
Revenue$11M
513K

2026/07

Sales513K
Revenue$10.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

513K

▼ 3.0% MoM

Monthly Revenue 2026/07

$10.7M

▼ 2.7% MoM

Top 10 Market Share 2026/07

50.7%

See the Top 10 ASINs driving 50.7% of sales

Sheba Kitten Wet Food Market Share & Sales Concentration on Amazon US — July 2026

The most-sold sheba kitten wet food listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 11.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 260,000 units and $6,152,100 in July 2026 — 50.7% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Sheba Kitten Wet Food' on Amazon

July 2026
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50.7% Volume Share 260K units sold
57.3% Revenue Share $6.2M estimated
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Top 5 Volume Share breakdown

B001STX13U 11.7%
B07JG87X5P 7.8%
B0777J8V5J 5.8%
B07CX9STN3 5.8%
B072DTFZHL 3.9%
Others 64.9%
#1
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.

B001STX13U

Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.

$22.86·★ 4.7·47.2K reviews
Monthly Sales

60K

▲ 20.0%

vs. prior month

Revenue

$1.4M

latest month

Monthly Trend

12-month trend

#2
Purina Fancy Feast Wet Kitten Food Variety Pack, 3 oz cans, 24-Pack | Oceanfish, Turkey, Chicken or Salmon Recipes with no artificial colors or preservatives. 100 percent complete and balanced

B07JG87X5P

Purina Fancy Feast Wet Kitten Food Variety Pack, 3 oz cans, 24-Pack | Oceanfish, Turkey, Chicken or Salmon Recipes with no artificial colors or preservatives. 100 percent complete and balanced

$22.86·★ 4.7·29.7K reviews
Monthly Sales

40K

▲ 0.0%

vs. prior month

Revenue

$914.4K

latest month

Monthly Trend

12-month trend

#3
Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood

B0777J8V5J

Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood

$32.76·★ 4.6·20.9K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$982.8K

latest month

Monthly Trend

12-month trend

#4
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy

B07CX9STN3

Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy

$32.76·★ 4.7·29.4K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$982.8K

latest month

Monthly Trend

12-month trend

#5
Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays

B072DTFZHL

Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays

$25.96·★ 4.7·21K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$513.8K

latest month

Monthly Trend

12-month trend

#6
Sheba Perfect Portions Pate Wet Cat Food, Seafood Variety, 2.6 oz, 24 ct | Grain-free, Sustainable Salmon, Signature Seafood & Whitefish Tuna, no artificial flavors, twin-pack trays, adult cat food

B075QK5SP2

Sheba Perfect Portions Pate Wet Cat Food, Seafood Variety, 2.6 oz, 24 ct | Grain-free, Sustainable Salmon, Signature Seafood & Whitefish Tuna, no artificial flavors, twin-pack trays, adult cat food

$25.96·★ 4.7·24.9K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$513.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Sheba Kitten Wet Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Fancy Feast is the best-performing sheba kitten wet food brand in July 2026, moving 130,000 units across 4 ASINs for 50.0% of Top 10 volume. Friskies follows with 60,000 units (23.1%), ahead of Sheba on 50,000 units (19.2%).

With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.37 to $32.76, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

50.0%
23.1%
19.2%
Fancy Feast
Friskies
Sheba
Other brands
1

Fancy Feast

4 ASINs in Top 10

50.0%

Units

130K

Revenue

$2.8M

Avg. price

$21.37

  • Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.

    B001STX13U

    $22.86·★4.7·47.2K revs

    Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.

    Units sold60K
  • Purina Fancy Feast Wet Kitten Food Variety Pack, 3 oz cans, 24-Pack | Oceanfish, Turkey, Chicken or Salmon Recipes with no artificial colors or preservatives. 100 percent complete and balanced

    B07JG87X5P

    $22.86·★4.7·29.7K revs

    Purina Fancy Feast Wet Kitten Food Variety Pack, 3 oz cans, 24-Pack | Oceanfish, Turkey, Chicken or Salmon Recipes with no artificial colors or preservatives. 100 percent complete and balanced

    Units sold40K
  • Purina Fancy Feast Petites Gravy Wet Cat Food Variety Pack, 2.8 oz, 12-Pack | 24 single servings made with Salmon, Chicken or Tuna, no artificial colors or preservatives in convenient break-apart tubs

    B08V79M6VT

    $13.32·★4.6·5.6K revs

    Purina Fancy Feast Petites Gravy Wet Cat Food Variety Pack, 2.8 oz, 12-Pack | 24 single servings made with Salmon, Chicken or Tuna, no artificial colors or preservatives in convenient break-apart tubs

    Units sold20K
  • Purina Fancy Feast Petites Gravy Wet Cat Food Variety Pack, 2.8 oz, 24-Pack | 48 single servings made with Chicken or Fish, and no artificial colors or preservatives. Convenient break-apart tubs

    B08RQDM2C7

    $26.42·★4.6·7K revs

    Purina Fancy Feast Petites Gravy Wet Cat Food Variety Pack, 2.8 oz, 24-Pack | 48 single servings made with Chicken or Fish, and no artificial colors or preservatives. Convenient break-apart tubs

    Units sold10K
2

Friskies

2 ASINs in Top 10

23.1%

Units

60K

Revenue

$2M

Avg. price

$32.76

  • Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood

    B0777J8V5J

    $32.76·★4.6·20.9K revs

    Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood

    Units sold30K
  • Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy

    B07CX9STN3

    $32.76·★4.7·29.4K revs

    Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy

    Units sold30K
3

Sheba

3 ASINs in Top 10

19.2%

Units

50K

Revenue

$1.3M

Avg. price

$25.10

  • Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays

    B072DTFZHL

    $25.96·★4.7·21K revs

    Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays

    Units sold20K
  • Sheba Perfect Portions Pate Wet Cat Food, Seafood Variety, 2.6 oz, 24 ct | Grain-free, Sustainable Salmon, Signature Seafood & Whitefish Tuna, no artificial flavors, twin-pack trays, adult cat food

    B075QK5SP2

    $25.96·★4.7·24.9K revs

    Sheba Perfect Portions Pate Wet Cat Food, Seafood Variety, 2.6 oz, 24 ct | Grain-free, Sustainable Salmon, Signature Seafood & Whitefish Tuna, no artificial flavors, twin-pack trays, adult cat food

    Units sold20K
  • Sheba Perfect Portions Cuts Wet Cat Food, Seafood Multipack, 2.6 oz, 24 ct | Grain-free, Sustainable fish, no fillers or artificial flavors, protein-rich, essential vitamins & minerals, twin-pack trays

    B071RK5KZF

    $23.38·★4.7·9.7K revs

    Sheba Perfect Portions Cuts Wet Cat Food, Seafood Multipack, 2.6 oz, 24 ct | Grain-free, Sustainable fish, no fillers or artificial flavors, protein-rich, essential vitamins & minerals, twin-pack trays

    Units sold10K

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