Iams Cat Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Iams Cat Food sales on Amazon US totaled 674,000 units in July 2026 (▼ 1.7% vs. the prior month), generating an estimated $12,223,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.0% of unit volume and 39.0% of revenue, while a typical listing is priced at $18.64. The keyword itself pulled 47,443 Amazon queries over the same period (▼ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the iams cat food Top 50 moved 7,342,200 units and $132,574,076 in cumulative sales — an average of 611,850 units and $11,047,840 per month. Monthly throughput topped out at 692,000 units in November 2025 and dipped to 433,000 in May 2026, leaving the latest reading 24.8% higher than August 2025.
Iams Cat Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
674K
▼ 1.7% MoM
Monthly Revenue 2026/07
$12.2M
▼ 1.0% MoM
Top 10 Market Share 2026/07
43.0%
Iams Cat Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold iams cat food listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 8.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $4,764,300 in July 2026 — 43.0% of unit volume and 39.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Iams Cat Food' on Amazon
July 2026
Is 43.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B006FTJ0NI
Purina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B0D9MW74TG
Meow Mix Gravy Bursts Dry Cat Food, 3 lb Bag | Crunchy cat kibble, gravy filled pieces, 100% complete & balanced nutrition
30K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B072DTFZHL
Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
20K
▼ 33.3%vs. prior month
$513.8K
latest month
12-month trend
B0B52D7BBD
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
20K
▲ 100.0%vs. prior month
$279.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Iams Cat Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fancy Feast is the best-performing iams cat food brand in July 2026, moving 60,000 units across 1 ASIN for 20.7% of Top 10 volume. Friskies follows with 60,000 units (20.7%), ahead of Temptations on 40,000 units (13.8%).
Volume is spread across 8 brands, with the top three holding 55.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.97 to $22.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fancy Feast
1 ASIN in Top 10
20.7%
Units
60K
Revenue
$1.4M
Avg. price
$22.86
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60K
Friskies
2 ASINs in Top 10
20.7%
Units
60K
Revenue
$792.4K
Avg. price
$14.71
B006FTJ0NI
$10.07·★4.7·25.9K revsPurina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
Units sold40KB07CWV479K
$19.36·★4.7·37.5K revsPurina Friskies Gravy Swirlers with Flavors of Chicken, Salmon and Gravy Dry Cat Food - 22 lb. Bag
Units sold20K
Temptations
1 ASIN in Top 10
13.8%
Units
40K
Revenue
$619.2K
Avg. price
$13.97
B01LNB6SA0
$13.97·★4.8·72.8K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40K
Trending Iams Cat Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B52D7BBD booked 20K units at $13.99, with ▲ 100.0% MoM change. On the growth side, B08XNWX31S leads positive momentum with ▲ 300.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B52D7BBD
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
Price
$13.99
Rating
4.8
Reviews
13.1K
Latest month sales
B07CWV479K
Purina Friskies Gravy Swirlers with Flavors of Chicken, Salmon and Gravy Dry Cat Food - 22 lb. Bag
Price
$19.36
Rating
4.7
Reviews
37.5K
Latest month sales
B08XNWX31S
Delectables Squeeze Up Variety Pack, Creamy Squeezable Puree, Lickable Wet Cat Treats, Grain Free, No Added Fillers, No by-Products, No Added Preservatives, 0.5 Ounces Tube, 20 Tubes Total
Unlock to view ASIN details and product titles
Price
$9.43
Rating
4.8
Reviews
23.3K
Latest month sales
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