Belly Piercing Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Belly Piercing Kit sales on Amazon US totaled 141,100 units in July 2026 (▲ 7.7% vs. the prior month), generating an estimated $1,446,236 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 57.6% of revenue, while a typical listing is priced at $9.70. The keyword itself pulled 11,034 Amazon queries over the same period (▼ 23.6% MoM).

Zooming out to the 12-month window ending July 2026, the belly piercing kit Top 50 moved 1,345,650 units and $14,295,189 in cumulative sales — an average of 112,138 units and $1,191,266 per month. Monthly throughput topped out at 141,100 units in July 2026 and dipped to 79,800 in May 2026, leaving the latest reading 28.7% higher than August 2025.

1.3MTotal units sold · Last 12 months
$14.3MTotal revenue · Last 12 months
11K▼ 23.6% MoM
Monthly search volume
$9.70Avg. price · July 2026

Belly Piercing Kit Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales109.7K
Revenue$1.2M

2025/09

Sales102K
Revenue$1.1M

2025/10

Sales97.1K
Revenue$1.1M

2025/11

Sales104.7K
Revenue$1.1M

2025/12

Sales108.8K
Revenue$1.2M

2026/01

Sales108K
Revenue$1.2M

2026/02

Sales112.8K
Revenue$1.2M

2026/03

Sales127.8K
Revenue$1.3M

2026/04

Sales123K
Revenue$1.3M

2026/05

Sales79.8K
Revenue$849.2K

2026/06

Sales131K
Revenue$1.4M
141.1K

2026/07

Sales141.1K
Revenue$1.4M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

141.1K

▲ 7.7% MoM

Monthly Revenue 2026/07

$1.4M

▲ 5.6% MoM

Top 10 Market Share 2026/07

57.4%

See the Top 10 ASINs driving 57.4% of sales

Belly Piercing Kit Market Share & Sales Concentration on Amazon US — July 2026

The most-sold belly piercing kit listing on Amazon US in July 2026 is ASIN B007M1ZQM2 (Brand: H2Ocean), which sold 10,000 units at $15.99 apiece — equal to 7.1% of every unit tracked in this report.

The Top 10 ASINs account for 81,000 units and $832,580 in July 2026 — 57.4% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Belly Piercing Kit' on Amazon

July 2026
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57.4% Volume Share 81K units sold
57.6% Revenue Share $832.6K estimated
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Top 5 Volume Share breakdown

B007M1ZQM2 7.1%
B08S3JCTKC 7.1%
B09L8P294T 7.1%
B09QH56DRC 7.1%
B0GL9N25JQ 6.4%
Others 65.3%
#1
H2Ocean Piercing Aftercare Spray 4oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings

B007M1ZQM2

H2Ocean Piercing Aftercare Spray 4oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings

$15.99· 4.7·66.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$159K

latest month

Monthly Trend

12-month trend

#2
BodyJ4You Piercing Aftercare Spray - Sea Salt Sterile Saline Solution Mist

B08S3JCTKC

BodyJ4You Piercing Aftercare Spray - Sea Salt Sterile Saline Solution Mist

$9.99· 4.6·7.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$95.4K

latest month

Monthly Trend

12-month trend

#3
BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak

B09L8P294T

BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak

$9.99· 4.6·14.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$99.9K

latest month

Monthly Trend

12-month trend

#4
BASE LABORATORIES Piercing Bump Solution & Keloid Bump Removal | Soothing Piercing Aftercare for Piercing Bumps & Keloid Scar Removal | Ear & Nose Keloid Bumps Piercing Aftercare Solution Oil | 0.5 oz

B09QH56DRC

BASE LABORATORIES Piercing Bump Solution & Keloid Bump Removal | Soothing Piercing Aftercare for Piercing Bumps & Keloid Scar Removal | Ear & Nose Keloid Bumps Piercing Aftercare Solution Oil | 0.5 oz

$11.99· 4.3·12.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$119.9K

latest month

Monthly Trend

12-month trend

#5
Piercing Aftercare Spray | Ear Piercing Cleaner | Sterile Saline Spray 8oz | Saline Solution for Piercings; Aftercare of Pierced Ear, Septum, Belly, Nose, Body; Pierce Cleaner Salt Mist Bump Solution

B0GL9N25JQ

Piercing Aftercare Spray | Ear Piercing Cleaner | Sterile Saline Spray 8oz | Saline Solution for Piercings; Aftercare of Pierced Ear, Septum, Belly, Nose, Body; Pierce Cleaner Salt Mist Bump Solution

$7.99· 4.6·624 reviews
Monthly Sales

9K

▲ 80.0%

vs. prior month

Revenue

$78.8K

latest month

Monthly Trend

12-month trend

#6
GEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry | Surgical Steel Flat Back Earrings Threader Tool Insertion Pin, Body Piercing Kit for Ear Rook Conch Nose Lip Jewelry Removal

B0DY1MMC7K

GEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry | Surgical Steel Flat Back Earrings Threader Tool Insertion Pin, Body Piercing Kit for Ear Rook Conch Nose Lip Jewelry Removal

$5.99· 4.1·1.3K reviews
Monthly Sales

9K

▲ 28.6%

vs. prior month

Revenue

$53.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Belly Piercing Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

BASE LABORATORIES is the best-performing belly piercing kit brand in July 2026, moving 20,000 units across 2 ASINs for 24.7% of Top 10 volume. H2Ocean follows with 16,000 units (19.8%), ahead of GEMQUEEN on 15,000 units (18.5%).

With 7 brands splitting the Top 10 and 63.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $13.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

24.7%
19.8%
18.5%
37.0%
BASE LABORATORIES
H2Ocean
GEMQUEEN
Other brands
1

BASE LABORATORIES

2 ASINs in Top 10

24.7%

Units

20K

Revenue

$219.8K

Avg. price

$10.99

  • BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak

    B09L8P294T

    $9.99·4.6·14.3K revs

    BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak

    Units sold10K
  • BASE LABORATORIES Piercing Bump Solution & Keloid Bump Removal | Soothing Piercing Aftercare for Piercing Bumps & Keloid Scar Removal | Ear & Nose Keloid Bumps Piercing Aftercare Solution Oil | 0.5 oz

    B09QH56DRC

    $11.99·4.3·12.1K revs

    BASE LABORATORIES Piercing Bump Solution & Keloid Bump Removal | Soothing Piercing Aftercare for Piercing Bumps & Keloid Scar Removal | Ear & Nose Keloid Bumps Piercing Aftercare Solution Oil | 0.5 oz

    Units sold10K
2

H2Ocean

2 ASINs in Top 10

19.8%

Units

16K

Revenue

$228.9K

Avg. price

$13.99

  • H2Ocean Piercing Aftercare Spray 4oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings

    B007M1ZQM2

    $15.99·4.7·66.9K revs

    H2Ocean Piercing Aftercare Spray 4oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings

    Units sold10K
  • H2Ocean H2Ocean Piercing Aftercare Spray 1.5oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings

    B003FP1D12

    $11.99·4.7·66.9K revs

    H2Ocean H2Ocean Piercing Aftercare Spray 1.5oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings

    Units sold6K
3

GEMQUEEN

2 ASINs in Top 10

18.5%

Units

15K

Revenue

$101.8K

Avg. price

$6.99

  • GEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry | Surgical Steel Flat Back Earrings Threader Tool Insertion Pin, Body Piercing Kit for Ear Rook Conch Nose Lip Jewelry Removal

    B0DY1MMC7K

    $5.99·4.1·1.3K revs

    GEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry | Surgical Steel Flat Back Earrings Threader Tool Insertion Pin, Body Piercing Kit for Ear Rook Conch Nose Lip Jewelry Removal

    Units sold9K
  • GEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry

    B0DY1P8PB2

    $7.99·4.4·1.2K revs

    GEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry

    Units sold6K

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