Belly Piercing Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Belly Piercing Kit sales on Amazon US totaled 141,100 units in July 2026 (▲ 7.7% vs. the prior month), generating an estimated $1,446,236 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 57.6% of revenue, while a typical listing is priced at $9.70. The keyword itself pulled 11,034 Amazon queries over the same period (▼ 23.6% MoM).
Zooming out to the 12-month window ending July 2026, the belly piercing kit Top 50 moved 1,345,650 units and $14,295,189 in cumulative sales — an average of 112,138 units and $1,191,266 per month. Monthly throughput topped out at 141,100 units in July 2026 and dipped to 79,800 in May 2026, leaving the latest reading 28.7% higher than August 2025.
Belly Piercing Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141.1K
▲ 7.7% MoM
Monthly Revenue 2026/07
$1.4M
▲ 5.6% MoM
Top 10 Market Share 2026/07
57.4%
Belly Piercing Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold belly piercing kit listing on Amazon US in July 2026 is ASIN B007M1ZQM2 (Brand: H2Ocean), which sold 10,000 units at $15.99 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 81,000 units and $832,580 in July 2026 — 57.4% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Belly Piercing Kit' on Amazon
July 2026









Is 57.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B007M1ZQM2
H2Ocean Piercing Aftercare Spray 4oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings
10K
▲ 0.0%vs. prior month
$159K
latest month
12-month trend

B08S3JCTKC
BodyJ4You Piercing Aftercare Spray - Sea Salt Sterile Saline Solution Mist
10K
▲ 0.0%vs. prior month
$95.4K
latest month
12-month trend

B09L8P294T
BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend

B09QH56DRC
BASE LABORATORIES Piercing Bump Solution & Keloid Bump Removal | Soothing Piercing Aftercare for Piercing Bumps & Keloid Scar Removal | Ear & Nose Keloid Bumps Piercing Aftercare Solution Oil | 0.5 oz
10K
▲ 0.0%vs. prior month
$119.9K
latest month
12-month trend

B0GL9N25JQ
Piercing Aftercare Spray | Ear Piercing Cleaner | Sterile Saline Spray 8oz | Saline Solution for Piercings; Aftercare of Pierced Ear, Septum, Belly, Nose, Body; Pierce Cleaner Salt Mist Bump Solution
9K
▲ 80.0%vs. prior month
$78.8K
latest month
12-month trend

B0DY1MMC7K
GEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry | Surgical Steel Flat Back Earrings Threader Tool Insertion Pin, Body Piercing Kit for Ear Rook Conch Nose Lip Jewelry Removal
9K
▲ 28.6%vs. prior month
$53.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Belly Piercing Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BASE LABORATORIES is the best-performing belly piercing kit brand in July 2026, moving 20,000 units across 2 ASINs for 24.7% of Top 10 volume. H2Ocean follows with 16,000 units (19.8%), ahead of GEMQUEEN on 15,000 units (18.5%).
With 7 brands splitting the Top 10 and 63.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BASE LABORATORIES
2 ASINs in Top 10
24.7%
Units
20K
Revenue
$219.8K
Avg. price
$10.99

B09L8P294T
$9.99·★4.6·14.3K revsBASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak
Units sold10K
B09QH56DRC
$11.99·★4.3·12.1K revsBASE LABORATORIES Piercing Bump Solution & Keloid Bump Removal | Soothing Piercing Aftercare for Piercing Bumps & Keloid Scar Removal | Ear & Nose Keloid Bumps Piercing Aftercare Solution Oil | 0.5 oz
Units sold10K
H2Ocean
2 ASINs in Top 10
19.8%
Units
16K
Revenue
$228.9K
Avg. price
$13.99

B007M1ZQM2
$15.99·★4.7·66.9K revsH2Ocean Piercing Aftercare Spray 4oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings
Units sold10K
B003FP1D12
$11.99·★4.7·66.9K revsH2Ocean H2Ocean Piercing Aftercare Spray 1.5oz - Keloid Bump Removal Sea Salt Spray | for Body and Facial Piercings - Ear, Nose, Navel, Oral & Body Piercing Cleaner, Aftercare Solution for New Piercings
Units sold6K
GEMQUEEN
2 ASINs in Top 10
18.5%
Units
15K
Revenue
$101.8K
Avg. price
$6.99

B0DY1MMC7K
$5.99·★4.1·1.3K revsGEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry | Surgical Steel Flat Back Earrings Threader Tool Insertion Pin, Body Piercing Kit for Ear Rook Conch Nose Lip Jewelry Removal
Units sold9K
B0DY1P8PB2
$7.99·★4.4·1.2K revsGEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry
Units sold6K
Trending Belly Piercing Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CDVV1L5N leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DBV3B3M4 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CDVV1L5N
Leocuci Surgical Stainless Steel Dangle Belly Button Rings for Women Belly Ring Dangling Piercing Jewelry with Heart Flower Butterfly14G
Price
$8.99
Rating
4.5
Reviews
1.1K
Latest month sales

B0DBV3B3M4
Nose Piercing Gun Kit - 6Pcs Self Nose Piercing Kit Unit Disposable Nose Piercing Gun Including 2Packs Noses Piercing Gun with 2Pcs Built-in Nose Studs and 2Pc Clean Tools for Nose Cartilage Tragus Helix Piercing Kit(Gold)
Price
$6.99
Rating
4.5
Reviews
958
Latest month sales

B0GL9N25JQ
Piercing Aftercare Spray | Ear Piercing Cleaner | Sterile Saline Spray 8oz | Saline Solution for Piercings; Aftercare of Pierced Ear, Septum, Belly, Nose, Body; Pierce Cleaner Salt Mist Bump Solution
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
624
Latest month sales
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