Mad Rabbit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mad Rabbit sales on Amazon US totaled 80,150 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $1,624,668 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.9% of unit volume and 71.6% of revenue, while a typical listing is priced at $19.69. The keyword itself pulled 13,416 Amazon queries over the same period (▼ 25.2% MoM).
Zooming out to the 12-month window ending July 2026, the mad rabbit Top 50 moved 794,600 units and $15,523,139 in cumulative sales — an average of 66,217 units and $1,293,595 per month. Monthly throughput topped out at 85,600 units in June 2026 and dipped to 44,900 in May 2026, leaving the latest reading 9.9% higher than August 2025.
Mad Rabbit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
80.2K
▼ 6.4% MoM
Monthly Revenue 2026/07
$1.6M
▼ 5.4% MoM
Top 10 Market Share 2026/07
74.9%
Mad Rabbit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mad rabbit listing on Amazon US in July 2026 is ASIN B00AEVIIYK (Brand: Hustle Butter Deluxe), which sold 20,000 units at $25.00 apiece — equal to 25.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $1,163,590 in July 2026 — 74.9% of unit volume and 71.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mad Rabbit' on Amazon
July 2026
Is 74.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00AEVIIYK
Hustle Butter Tattoo Aftercare 5oz Tattoo Balm, Heals + Protects New Tattoos and Rejuvenates Older Tattoos - 100% Vegan Cream No-Petroleum
20K
▲ 0.0%vs. prior month
$500K
latest month
12-month trend
B00W3KQPRW
Hustle Butter Deluxe – Tattoo Butter for Before, During, and After the Tattoo Process – Lubricates and Moisturizes – 100% Vegan Replacement for Petroleum-Based Products – 1 oz
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B092B5VHVQ
Tattoo Goo Tattoo Aftercare Kit, 3 Piece Set, Includes Antimicrobial Soap, Tattoo Balm & Healing Lotion, Main Vibrant Color & Glow, Complete Kit for Fresh Ink, Ongoing Ink Maintenance & Piercing Care
7K
▲ 16.7%vs. prior month
$104.5K
latest month
12-month trend
B08SR9J4XT
Mad Rabbit Tattoo Aftercare Soothing Gel & Moisturizer, 100 mL | Premium tattoo care gel with clean ingredients for new tattoos. Lightweight moisturizer. As Seen on Shark Tank
6K
▼ 14.3%vs. prior month
$123.4K
latest month
12-month trend
B0DT2D9N2J
Mad Rabbit Tattoo Aftercare Soap, Fragrance-Free Foam Wash, 2 oz | Tattoo soap for new tattoos. Unscented foam wash made with clean + vegan ingredients for daily tattoo care.
3K
▲ 0.0%vs. prior month
$35.9K
latest month
12-month trend
B07L7XKKQ9
Hustle Bubbles Tattoo Aftercare Tattoo Soap - Dermatologist Tested Cleanser To Clean New Tattoos & Piercings - Essential Body Art Supplies 7oz
3K
▲ 50.0%vs. prior month
$60K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mad Rabbit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hustle Butter Deluxe is the best-performing mad rabbit brand in July 2026, moving 36,000 units across 4 ASINs for 60.0% of Top 10 volume. Mad Rabbit follows with 12,000 units (20.0%), ahead of Tattoo Goo on 9,000 units (15.0%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.98 to $19.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hustle Butter Deluxe
4 ASINs in Top 10
60.0%
Units
36K
Revenue
$784.9K
Avg. price
$19.50
B00AEVIIYK
$25.00·★4.7·34K revsHustle Butter Tattoo Aftercare 5oz Tattoo Balm, Heals + Protects New Tattoos and Rejuvenates Older Tattoos - 100% Vegan Cream No-Petroleum
Units sold20KB00W3KQPRW
$14.99·★4.6·9.2K revsHustle Butter Deluxe – Tattoo Butter for Before, During, and After the Tattoo Process – Lubricates and Moisturizes – 100% Vegan Replacement for Petroleum-Based Products – 1 oz
Units sold10KB07L7XKKQ9
$19.99·★4.7·3.2K revsHustle Bubbles Tattoo Aftercare Tattoo Soap - Dermatologist Tested Cleanser To Clean New Tattoos & Piercings - Essential Body Art Supplies 7oz
Units sold3KB0F6YR7NS5
$18.00·★4.6·338 revsHustle Butter Tattoo Aftercare Sunscreen - Tattoo Sunscreen Lotion - Fade Protection, SPF 50, Hydrating with Shea Butter & Coconut Oil, TSA-Friendly, Water Resistant, Non-Greasy, 3 oz
Units sold3K
Mad Rabbit
3 ASINs in Top 10
20.0%
Units
12K
Revenue
$215.9K
Avg. price
$16.81
B08SR9J4XT
$21.37·★4.6·6.8K revsMad Rabbit Tattoo Aftercare Soothing Gel & Moisturizer, 100 mL | Premium tattoo care gel with clean ingredients for new tattoos. Lightweight moisturizer. As Seen on Shark Tank
Units sold6KB0DT2D9N2J
$10.20·★4.8·731 revsMad Rabbit Tattoo Aftercare Soap, Fragrance-Free Foam Wash, 2 oz | Tattoo soap for new tattoos. Unscented foam wash made with clean + vegan ingredients for daily tattoo care.
Units sold3KB09GDT57B2
$18.85·★4.4·7.8K revsMad Rabbit Tattoo Balm & Aftercare Cream, Vanilla Coconut, 1.7 oz | Revives Old Tattoos, Hydrates New Tattoos, Made With Clean Ingredients + Petroleum Free, Daily Tattoo Lotion Moisturizer
Units sold3K
Tattoo Goo
2 ASINs in Top 10
15.0%
Units
9K
Revenue
$122.5K
Avg. price
$11.98
B092B5VHVQ
$14.96·★4.6·9.9K revsTattoo Goo Tattoo Aftercare Kit, 3 Piece Set, Includes Antimicrobial Soap, Tattoo Balm & Healing Lotion, Main Vibrant Color & Glow, Complete Kit for Fresh Ink, Ongoing Ink Maintenance & Piercing Care
Units sold7KB00PSYOU90
$8.99·★4.7·4.3K revsTattoo Goo Cleansing Soap, 3 oz, For Piercing & Tattoo Aftercare, Hydrates and Cleans Dirt, pH Balanced Soap, Leaves No Residue, No Fragrance, Alcohol, Laonin or Petroleum Jelly
Units sold2K
Trending Mad Rabbit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07L7XKKQ9 booked 3K units at $19.99, with ▲ 50.0% MoM change. On the growth side, B0DTRXGWBD leads positive momentum with ▲ 400.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07L7XKKQ9
Hustle Bubbles Tattoo Aftercare Tattoo Soap - Dermatologist Tested Cleanser To Clean New Tattoos & Piercings - Essential Body Art Supplies 7oz
Price
$19.99
Rating
4.7
Reviews
3.2K
Latest month sales
B00PSYOU90
Tattoo Goo Cleansing Soap, 3 oz, For Piercing & Tattoo Aftercare, Hydrates and Cleans Dirt, pH Balanced Soap, Leaves No Residue, No Fragrance, Alcohol, Laonin or Petroleum Jelly
Price
$8.99
Rating
4.7
Reviews
4.3K
Latest month sales
B0DTRXGWBD
Hustle Butter Tattoo Aftercare Kit - Tattoo Balm, Soap, and Aftercare Wrap - TSA-Friendly - Easy Removal, Mess-Free Wrap
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.6
Reviews
9.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this mad rabbit report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card