Bathroom Hand Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bathroom Hand Towels sales on Amazon US totaled 358,600 units in July 2026 (▼ 0.8% vs. the prior month), generating an estimated $8,856,534 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.5% of unit volume and 74.7% of revenue, while a typical listing is priced at $25.56. The keyword itself pulled 77,377 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the bathroom hand towels Top 50 moved 3,968,050 units and $100,615,752 in cumulative sales — an average of 330,671 units and $8,384,646 per month. Monthly throughput topped out at 361,500 units in June 2026 and dipped to 221,300 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Bathroom Hand Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
358.6K
▼ 0.8% MoM
Monthly Revenue 2026/07
$8.9M
▼ 1.6% MoM
Top 10 Market Share 2026/07
74.5%
Bathroom Hand Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bathroom hand towels listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 27.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 267,000 units and $6,619,600 in July 2026 — 74.5% of unit volume and 74.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bathroom Hand Towels' on Amazon
July 2026
Is 74.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
30K
▲ 50.0%vs. prior month
$1M
latest month
12-month trend
B013SX3T08
Tork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A) | Compatible with H2 Dispensers, 1-Ply, 100% Recycled, FSC Certified
20K
▲ 0.0%vs. prior month
$727K
latest month
12-month trend
B00M6XTBJK
Tork Multifold Hand Towel White H2, 16 x 250 Towels, MB540A | Compatible with H2 Dispensers, 1-Ply, Universal, 100% Recycled Fibers
20K
▲ 0.0%vs. prior month
$722.2K
latest month
12-month trend
B004YK2KSM
Pacific Blue Select by Georgia-Pacific PRO Multifold Premium 2-Ply Paper Towels, White, 3.2” Folded Width, 125 Towels Per Pack, 16 Packs Per Case, 21000 | 2-Ply Multi-Fold
10K
▼ 50.0%vs. prior month
$386.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bathroom Hand Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing bathroom hand towels brand in July 2026, moving 100,000 units across 1 ASIN for 37.5% of Top 10 volume. Kleenex follows with 60,000 units (22.5%), ahead of Tork on 50,000 units (18.7%).
With 7 brands splitting the Top 10 and 78.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $42.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
37.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Kleenex
2 ASINs in Top 10
22.5%
Units
60K
Revenue
$1.3M
Avg. price
$29.98
B00BFUSDO4
$17.69·★4.8·28K revsKleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
Units sold50KB0040ZOD0Y
$42.26·★4.6·20.3K revsKleenex Professional Multifold Paper Towels, Bulk, 16 x 150 Sheets (01890) | Universal, Premium Tier, Absorbency Pockets, White, Compatible with Universal Folded Towel Dispensers
Units sold10K
Tork
3 ASINs in Top 10
18.7%
Units
50K
Revenue
$1.8M
Avg. price
$42.69
B013SX3T08
$36.53·★4.4·6.5K revsTork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A) | Compatible with H2 Dispensers, 1-Ply, 100% Recycled, FSC Certified
Units sold20KB00M6XTBJK
$45.53·★4.2·3.8K revsTork Multifold Hand Towel White H2, 16 x 250 Towels, MB540A | Compatible with H2 Dispensers, 1-Ply, Universal, 100% Recycled Fibers
Units sold20KB08WQCCVHC
$46.00·★4.6·3.7K revsTork Soft Xpress Multifold Paper Hand Towels, 16 Packs X 135 Towels, MB579 | Compatible with H2 Dispensers, 2-Ply, White, FSC Certified
Units sold10K
Trending Bathroom Hand Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07B6HXQT2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B083KKQLSS close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07B6HXQT2
Amazon Basics 8-Pack Soft, Highly Absorbent, Quick-Dry Hand Towels, 100% Cotton, 28" x 16", White
Price
$16.66
Rating
4.5
Reviews
5.9K
Latest month sales
B083KKQLSS
Utopia Towels 6 Pack Premium Hand Towels, 16x28 in, 600 GSM Cotton, Black | Premium Ultra-Soft Lightweight Ring Spun Cotton Hand Towels - Highly Absorbent, Ideal for Bathroom, Gym, Spa & Hotel
Price
$22.99
Rating
4.5
Reviews
32.4K
Latest month sales
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
Unlock to view ASIN details and product titles
Price
$41.51
Rating
4.4
Reviews
9.2K
Latest month sales
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