Towels For Bathroom Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Towels For Bathroom sales on Amazon US totaled 327,000 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $8,743,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 57.0% of revenue, while a typical listing is priced at $30.64. The keyword itself pulled 130,475 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the towels for bathroom Top 50 moved 3,424,550 units and $90,527,092 in cumulative sales — an average of 285,379 units and $7,543,924 per month. Monthly throughput topped out at 328,300 units in June 2026 and dipped to 191,150 in May 2026, leaving the latest reading 5.2% higher than August 2025.
Towels For Bathroom Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
327K
▼ 0.4% MoM
Monthly Revenue 2026/07
$8.7M
▼ 2.6% MoM
Top 10 Market Share 2026/07
61.5%
Towels For Bathroom Market Share & Sales Concentration on Amazon US — July 2026
The most-sold towels for bathroom listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 30.6% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 201,000 units and $4,986,440 in July 2026 — 61.5% of unit volume and 57.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Towels For Bathroom' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B013SX3T08
Tork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A) | 1-Ply Paper, 100% Recycled Fiber, 250 Per Bundle, H2 Dispenser Compatible, Touch Free Dispensing, 9.5 x 9.1 in
20K
▲ 0.0%vs. prior month
$727K
latest month
12-month trend
B08LBN2JPS
Tens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
20K
▲ 0.0%vs. prior month
$719.8K
latest month
12-month trend
B004YK2KSM
Pacific Blue Select by Georgia-Pacific PRO Multifold Premium 2-Ply Paper Towels, White, 3.2” Folded Width, 125 Towels Per Pack, 16 Packs Per Case, 21000 | 2-Ply Multi-Fold
10K
▼ 50.0%vs. prior month
$386.7K
latest month
12-month trend
B0040ZOD0Y
Kleenex Professional Multifold Paper Towels, Bulk, 16 x 150 Sheets (01890) | Universal, Premium Tier, Absorbency Pockets, White, Compatible with Universal Folded Towel Dispensers
10K
▲ 0.0%vs. prior month
$416.4K
latest month
12-month trend
B010S5VXKC
Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
10K
▲ 0.0%vs. prior month
$180.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Towels For Bathroom Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing towels for bathroom brand in July 2026, moving 100,000 units across 1 ASIN for 49.8% of Top 10 volume. Tork follows with 20,000 units (10.0%), ahead of Tens Towels on 20,000 units (10.0%).
With 8 brands splitting the Top 10 and 69.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $36.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
49.8%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Tork
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$727K
Avg. price
$36.53
B013SX3T08
$36.53·★4.4·6.5K revsTork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A) | 1-Ply Paper, 100% Recycled Fiber, 250 Per Bundle, H2 Dispenser Compatible, Touch Free Dispensing, 9.5 x 9.1 in
Units sold20K
Tens Towels
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$719.8K
Avg. price
$35.99
B08LBN2JPS
$35.99·★4.3·24.8K revsTens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
Units sold20K
Trending Towels For Bathroom Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00Q7JFDKK booked 7K units at $24.99, with ▲ 75.0% MoM change. On the growth side, B0BB29GC7W leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0G3B1TXHM close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00Q7JFDKK
Amazon Basics 6-Piece Fade-Resistant 100% Cotton Towel Set, Soft and Absorbent, 2 Bath Towels, 2 Hand Towels, 2 Washcloths, Navy Blue
Price
$24.99
Rating
4.4
Reviews
17.2K
Latest month sales
B0BB29GC7W
GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches, Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels, Ideal for Gym Travel Camp Pool - Black
Price
$13.86
Rating
4.0
Reviews
5.2K
Latest month sales
B0G3B1TXHM
Utopia Towels 6 Pack Medium Bath Towels, 24x48 in, 500 GSM Cotton, White | Highly Absorbent, Quick-Drying, Ideal for Hotel, Spa & Home Bathroom
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.2
Reviews
13.8K
Latest month sales
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