Wash Cloths Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wash Cloths sales on Amazon US totaled 520,000 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $7,330,530 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.7% of unit volume and 52.8% of revenue, while a typical listing is priced at $15.97. The keyword itself pulled 314,479 Amazon queries over the same period (▲ 13.9% MoM).
Zooming out to the 12-month window ending July 2026, the wash cloths Top 50 moved 5,606,700 units and $80,342,362 in cumulative sales — an average of 467,225 units and $6,695,197 per month. Monthly throughput topped out at 575,400 units in June 2026 and dipped to 314,100 in May 2026, leaving the latest reading 18.3% higher than August 2025.
Wash Cloths Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
520K
▼ 9.6% MoM
Monthly Revenue 2026/07
$7.3M
▼ 11.9% MoM
Top 10 Market Share 2026/07
57.7%
Wash Cloths Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wash cloths listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 19.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,872,500 in July 2026 — 57.7% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wash Cloths' on Amazon
July 2026
Is 57.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07PBXXNCY
CLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B08BRJHJF9
USANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
40K
▲ 0.0%vs. prior month
$270.4K
latest month
12-month trend
B009FUF6DM
Amazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
30K
▲ 50.0%vs. prior month
$304.2K
latest month
12-month trend
B0F4GPMC2M
Reduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
30K
▼ 62.5%vs. prior month
$538.5K
latest month
12-month trend
B098D79MQB
HOMEXCEL 12PK Microfiber Cleaning Cloth, Cleaning Rag for Home, 11.5x11.5in | Reusable, Lint Free, Scratch-Free and Highly Absorbent Towels for Kitchen, Window and Glass, Cars (Green/Blue/Yellow/Pink)
20K
▼ 33.3%vs. prior month
$141K
latest month
12-month trend
B0F8P3GXXH
Cliganic Clean Face Towels XL, Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Feel Fresh & Radiant, Hygienic Towelettes, for All Skin Types (50 Ct)
20K
▲ 0.0%vs. prior month
$190.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wash Cloths Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing wash cloths brand in July 2026, moving 130,000 units across 2 ASINs for 43.3% of Top 10 volume. USANOOKS follows with 40,000 units (13.3%), ahead of Amazon Basics on 40,000 units (13.3%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
2 ASINs in Top 10
43.3%
Units
130K
Revenue
$2.3M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsCLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·5.9K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30K
USANOOKS
1 ASIN in Top 10
13.3%
Units
40K
Revenue
$270.4K
Avg. price
$5.99
B08BRJHJF9
$5.99·★4.6·22K revsUSANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
Units sold40K
Amazon Basics
2 ASINs in Top 10
13.3%
Units
40K
Revenue
$485.1K
Avg. price
$14.13
B009FUF6DM
$10.41·★4.7·87.6K revsAmazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
Units sold30KB010S5VXKC
$17.84·★4.6·75.6K revsAmazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
Units sold10K
Trending Wash Cloths Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B010S5VXKC booked 10K units at $17.84, with ▲ 0.0% MoM change. On the growth side, B07C42JWNT leads positive momentum with ▲ 900.0% MoM growth on 4K units, with B0CYT2JKRP close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B010S5VXKC
Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
Price
$17.84
Rating
4.6
Reviews
75.6K
Latest month sales
B07C42JWNT
Amazon Basics Highly Absorbent Cotton Washcloths for Face, Soft, Machine Washable, Fade Resistant, 12 x 12 in, Black, 12-Pack
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.5
Reviews
11.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this wash cloths report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card