Bath And Body Works Candles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bath And Body Works Candles sales on Amazon US totaled 158,700 units in July 2026 (▲ 4.1% vs. the prior month), generating an estimated $2,588,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.5% of unit volume and 78.2% of revenue, while a typical listing is priced at $21.76. The keyword itself pulled 26,152 Amazon queries over the same period (▲ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the bath and body works candles Top 50 moved 1,513,050 units and $30,476,872 in cumulative sales — an average of 126,088 units and $2,539,739 per month. Monthly throughput topped out at 249,750 units in December 2025 and dipped to 70,350 in August 2025, leaving the latest reading 125.6% higher than August 2025.
Bath And Body Works Candles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
158.7K
▲ 4.1% MoM
Monthly Revenue 2026/07
$2.6M
▼ 14.1% MoM
Top 10 Market Share 2026/07
82.5%
Bath And Body Works Candles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bath and body works candles listing on Amazon US in July 2026 is ASIN B0CTJGJL2T (Brand: GODONLIF), which sold 50,000 units at $19.99 apiece — equal to 31.5% of every unit tracked in this report.
The Top 10 ASINs account for 131,000 units and $2,025,760 in July 2026 — 82.5% of unit volume and 78.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bath And Body Works Candles' on Amazon
July 2026
Is 82.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B0F3DQSZKT
Yankee Candle Mid Summer's Night, Scented Candle, 22oz Large Jar with up to 150 Hour Burn, Giftable
6K
▼ 40.0%vs. prior month
$95.6K
latest month
12-month trend
B0F3DQPLSP
Yankee Candle Sage & Citrus, Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
5K
▼ 50.0%vs. prior month
$78.4K
latest month
12-month trend
B01M7TTA2S
Bath & Body Works Mahogany Teakwood Intense 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting, Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
4K
▲ 33.3%vs. prior month
$86K
latest month
12-month trend
B0CC5Q5QRR
Auelife Candles for Men Gift Set, 4 Pack Soy Wax, Masculine | Men's aromatherapy candles; home scented ; long lasting 200-hr burn total; smoke&vanilla, leather,oak,lavender wood
4K
▼ 33.3%vs. prior month
$104.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bath And Body Works Candles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GODONLIF is the best-performing bath and body works candles brand in July 2026, moving 50,000 units across 1 ASIN for 38.2% of Top 10 volume. Innqoo follows with 50,000 units (38.2%), ahead of Yankee Candle on 15,000 units (11.5%).
With 6 brands splitting the Top 10 and 87.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.97 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GODONLIF
1 ASIN in Top 10
38.2%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.2K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Innqoo
1 ASIN in Top 10
38.2%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
Yankee Candle
3 ASINs in Top 10
11.5%
Units
15K
Revenue
$236.7K
Avg. price
$19.97
B0F3DQSZKT
$19.97·★4.6·2.1K revsYankee Candle Mid Summer's Night, Scented Candle, 22oz Large Jar with up to 150 Hour Burn, Giftable
Units sold6KB0F3DQPLSP
$19.97·★4.6·1.1K revsYankee Candle Sage & Citrus, Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
Units sold5KB0F3DQK6YY
$19.97·★4.7·1.3K revsYankee Candle Pink Sands Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
Units sold4K
Trending Bath And Body Works Candles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CW5ZVKSX booked 3K units at $25.99, with ▲ 50.0% MoM change. On the growth side, B0GR8J9L53 leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CW5ZVKSX
AOOVOO Scented Candles for Men - 4 Pack Candles for Home Scented | 36oz Soy Wax, 200h Long Lasting Burn, Men Candle Set, Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Set A
Price
$25.99
Rating
4.3
Reviews
1.1K
Latest month sales
B005O91CUE
Bath & Body Works Eucalyptus Spearmint 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting, Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Price
$21.49
Rating
4.5
Reviews
5.8K
Latest month sales
B0GR8J9L53
AOOVOO Fall Candles Set - 4 Pack Candles for Home Scented, 28 oz Natural Soy Wax 200 Hour Long Lasting, Autumn Gifts Set for Women Men Fall Fragrance of Pumpkin/Apple Cinnamon/Clove/Wheat Vanilla
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.4
Reviews
693
Latest month sales
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