Citronella Candle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Citronella Candle sales on Amazon US totaled 80,300 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $1,238,543 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 58.4% of revenue, while a typical listing is priced at $16.51. The keyword itself pulled 11,099 Amazon queries over the same period (▼ 30.1% MoM).
Zooming out to the 12-month window ending July 2026, the citronella candle Top 50 moved 402,100 units and $6,332,463 in cumulative sales — an average of 33,508 units and $527,705 per month. Monthly throughput topped out at 94,800 units in June 2026 and dipped to 4,400 in January 2026, leaving the latest reading 68.7% higher than August 2025.
Citronella Candle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
80.3K
▼ 15.3% MoM
Monthly Revenue 2026/07
$1.2M
▼ 19.7% MoM
Top 10 Market Share 2026/07
62.3%
Citronella Candle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold citronella candle listing on Amazon US in July 2026 is ASIN B004GCW6LE (Brand: OFF!), which sold 20,000 units at $11.57 apiece — equal to 24.9% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $723,720 in July 2026 — 62.3% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Citronella Candle' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004GCW6LE
OFF! Backyard Citronella Outdoor Candle, 8 oz (2-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 30 Hour Burn Time Per Candle, Patio and Backyard Use, Ambient Glow
20K
▲ 0.0%vs. prior month
$232.2K
latest month
12-month trend
B0753JKZ19
Murphy's Naturals Citronella Mosquito Repellent Candles, 9 oz (Pack of 2) | Soy & beeswax blend with rosemary, peppermint, citronella & lemongrass oils; 30-hour burn for patios & outdoor spaces
9K
▼ 10.0%vs. prior month
$178.4K
latest month
12-month trend
B001H1JN36
TIKI Citronella Candle Bucket for Outdoors, Triple-Wick Galvanized Metal | Citronella formula helps repel mosquitoes
4K
▼ 42.9%vs. prior month
$57K
latest month
12-month trend
B076PT224N
Handcraft Blends Citronella Essential Oil – Huge 4 Fl Oz – 100% Pure and Natural – Premium Grade Essential Oil for Diffuser and Aromatherapy, Skin, Massage, Candle and Soap Making Fragrance
3K
▼ 57.1%vs. prior month
$37K
latest month
12-month trend
B001JTADV2
OFF! Backyard Citronella Outdoor Candle, 18 oz (1-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 40 Hour Burn Time, Patio and Backyard Use, Ambient Glow
3K
▲ 0.0%vs. prior month
$37.6K
latest month
12-month trend
B0CQ5FJ4P4
Cliganic Mosquito Repellent Candle (9oz) | Citronella, DEET Free, Essential Oil Infused for Outdoor, Camping | Burns 40 Hours
3K
▼ 25.0%vs. prior month
$29.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Citronella Candle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OFF! is the best-performing citronella candle brand in July 2026, moving 23,000 units across 2 ASINs for 46.0% of Top 10 volume. Murphy's Naturals follows with 11,000 units (22.0%), ahead of TIKI on 6,000 units (12.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.28 to $20.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OFF!
2 ASINs in Top 10
46.0%
Units
23K
Revenue
$269.8K
Avg. price
$12.28
B004GCW6LE
$11.57·★4.2·7.6K revsOFF! Backyard Citronella Outdoor Candle, 8 oz (2-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 30 Hour Burn Time Per Candle, Patio and Backyard Use, Ambient Glow
Units sold20KB001JTADV2
$12.99·★4.2·7.6K revsOFF! Backyard Citronella Outdoor Candle, 18 oz (1-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 40 Hour Burn Time, Patio and Backyard Use, Ambient Glow
Units sold3K
Murphy's Naturals
2 ASINs in Top 10
22.0%
Units
11K
Revenue
$214.1K
Avg. price
$18.99
B0753JKZ19
$19.99·★4.3·10.5K revsMurphy's Naturals Citronella Mosquito Repellent Candles, 9 oz (Pack of 2) | Soy & beeswax blend with rosemary, peppermint, citronella & lemongrass oils; 30-hour burn for patios & outdoor spaces
Units sold9KB083G6Y8R2
$17.99·★4.3·10.5K revsMurphy's Naturals Citronella Mosquito Repellent Candles, 3.5 oz (Pack of 3) | Soy & beeswax blend with rosemary, peppermint, citronella & lemongrass oils; 3.5 oz candles, 14-hr burn for patio & outdoors
Units sold2K
TIKI
2 ASINs in Top 10
12.0%
Units
6K
Revenue
$124.9K
Avg. price
$20.09
B001H1JN36
$11.18·★4.1·3.4K revsTIKI Citronella Candle Bucket for Outdoors, Triple-Wick Galvanized Metal | Citronella formula helps repel mosquitoes
Units sold4KB0CNB7YRFY
$28.99·★4.4·286 revsTIKI Citronella Concrete Candle 2 Pack Outdoor Tabletop Décor
Units sold2K
Trending Citronella Candle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GHWB8H3S booked 2K units at $9.99, with ▲ 122.2% MoM change. On the growth side, B0CQFMBJLQ leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B0DK5DTR5Z close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GHWB8H3S
Citronella Candles Outdoor for Camping Essentials Patio, 5.3oz 2 Pack | Essential Oil Candles for Yard and Outside, Natural Non-Toxic Soy Wax Candle for Backyard Travel Indoor Home Decor, 26 Hours
Price
$9.99
Rating
4.5
Reviews
179
Latest month sales
B0CQFMBJLQ
Citronella Candles Outdoor – 2 x 17 oz Large 3-Wick Outdoor Candle, Up to 180 Hours Burn Time, Lemongrass Scent for Outdoor Patio, Garden, Yard, Balcony, Camping
Price
$13.99
Rating
4.0
Reviews
288
Latest month sales
B0DK5DTR5Z
Citronella Candles Outdoor, 2 Pack Citronella Candle Lanterns with Lid | Soy Wax Outdoor Candles for Patio, Garden, Porch, Backyard, Camping & Summer Outdoor Decor
Unlock to view ASIN details and product titles
Price
$17.09
Rating
4.1
Reviews
100
Latest month sales
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