Bananagrams Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bananagrams sales on Amazon US totaled 230,000 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $3,578,310 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.8% of unit volume and 38.1% of revenue, while a typical listing is priced at $16.11. The keyword itself pulled 21,224 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the bananagrams Top 50 moved 3,116,300 units and $47,768,003 in cumulative sales — an average of 259,692 units and $3,980,667 per month. Monthly throughput topped out at 817,000 units in December 2025 and dipped to 86,650 in May 2026, leaving the latest reading 38.6% higher than August 2025.
Bananagrams Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
230K
▼ 6.9% MoM
Monthly Revenue 2026/07
$3.6M
▼ 8.3% MoM
Top 10 Market Share 2026/07
44.8%
Bananagrams Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bananagrams listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.22 apiece — equal to 13.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $1,362,690 in July 2026 — 44.8% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bananagrams' on Amazon
July 2026
Is 44.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00TLEMRKM
Hasbro Gaming Yahtzee Game, Fast-Playing Dice Games for Kids, Teens, and Adults, Strategy Games, Family Games for Kids, 2 or More Players, Ages 8 and Up
10K
▲ 11.1%vs. prior month
$88.8K
latest month
12-month trend
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
B000M0P2RE
Play Nine The Card Game of Golf, Ages 8 and Up, Couples Date Night Gift, Game Night Favorite, 15 Min Gameplay, Family Friendly Card Game for Kids, Teens & Adults, Great Golf Gift
9K
▼ 10.0%vs. prior month
$179.9K
latest month
12-month trend
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
8K
▲ 33.3%vs. prior month
$110.9K
latest month
12-month trend
B0CWVMNNFV
Grab The Mic - Award Winning Karaoke Party Game for Bad Singers w Foam Mic | 120 Word Cards (250 Words), 2-12 Players for Ages 8+. Perfect For Family Game Night, Birthdays & Sing-Off Parties.
8K
▼ 11.1%vs. prior month
$155.8K
latest month
12-month trend
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Best Bananagrams Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing bananagrams brand in July 2026, moving 37,000 units across 2 ASINs for 35.9% of Top 10 volume. Hasbro Gaming follows with 24,000 units (23.3%), ahead of Yahtzee on 10,000 units (9.7%).
With 7 brands splitting the Top 10 and 68.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.88 to $11.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
2 ASINs in Top 10
35.9%
Units
37K
Revenue
$423.3K
Avg. price
$11.48
B07P6MZPK3
$11.22·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30KB07Y98T14Q
$11.74·★4.8·19.9K revsMattel Games Phase 10 Card Game in Storage Tin for Ages 7+ | Rummy-Type Play with Color Blind Accessible Deck, for Kids, Teens and Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold7K
Hasbro Gaming
3 ASINs in Top 10
23.3%
Units
24K
Revenue
$229.2K
Avg. price
$10.20
B00NQQTZCO
$7.99·★4.8·36.5K revsMonopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
Units sold9KB0FHKZ4BP1
$9.97·★4.8·253 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB06XY881H4
$12.65·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7K
Yahtzee
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$88.8K
Avg. price
$8.88
B00TLEMRKM
$8.88·★4.8·40.5K revsHasbro Gaming Yahtzee Game, Fast-Playing Dice Games for Kids, Teens, and Adults, Strategy Games, Family Games for Kids, 2 or More Players, Ages 8 and Up
Units sold10K
Trending Bananagrams Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: 1932188126 booked 8K units at $11.95, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
Price
$11.95
Rating
4.9
Reviews
26.8K
Latest month sales
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.8
Reviews
253
Latest month sales
B06XY881H4
Hasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$12.65
Rating
4.8
Reviews
19.3K
Latest month sales
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