Chess Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chess Set sales on Amazon US totaled 32,050 units in July 2026 (▼ 15.7% vs. the prior month), generating an estimated $990,369 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.8% of unit volume and 39.8% of revenue, while a typical listing is priced at $39.76. The keyword itself pulled 88,964 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the chess set Top 50 moved 474,900 units and $15,170,933 in cumulative sales — an average of 39,575 units and $1,264,244 per month. Monthly throughput topped out at 105,700 units in December 2025 and dipped to 21,150 in May 2026, leaving the latest reading 23.0% higher than August 2025.
Chess Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32K
▼ 15.7% MoM
Monthly Revenue 2026/07
$990.4K
▼ 10.2% MoM
Top 10 Market Share 2026/07
46.8%
Chess Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chess set listing on Amazon US in July 2026 is ASIN B08C1QBGQJ (Brand: Regal Games), which sold 3,000 units at $15.99 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 15,000 units and $394,070 in July 2026 — 46.8% of unit volume and 39.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chess Set' on Amazon
July 2026
Is 46.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08C1QBGQJ
Regal Games - Reversible Wooden Board for Chess, Checkers & Tic-Tac-Toe - 24 Interlocking Wooden Checkers and 32 Standard Chess Pieces - for Age 8 to Adult for Family Fun
3K
▼ 25.0%vs. prior month
$53.2K
latest month
12-month trend
B0BV6V1YCJ
Magnetic Wooden Chess Set for Adults Kids 15'' Chess Board with Handmade Pieces, Folding Portable Travel Unique Chess Sets Game for Tournament Professional Beginner
3K
▼ 25.0%vs. prior month
$120K
latest month
12-month trend
B07N5ZS5QP
AMEROUS 15 Inches Magnetic Wooden Chess Set - 2 Extra Queens - Folding Board - Pieces Storage Slots, Handmade Portable Travel Chess Game - Beginner Chess Set for Kids, 6 up Age
2K
▼ 33.3%vs. prior month
$57.3K
latest month
12-month trend
B07XPNG8P6
Chess Armory Magnetic 9.5 Inches Travel Chess Set - Folding Board with Storage Box & 2 Extra Queen.
1K
▲ 0.0%vs. prior month
$15.8K
latest month
12-month trend
B0CLP1LK7R
ELONGDI 15" Wooden Chess Set with Magnetic Pieces - Extra Queens - Folding Chessboard Portable Travel Tournament Chess Board Games for Adults Kids
1K
▲ 0.0%vs. prior month
$28.5K
latest month
12-month trend
B08RHJ9YC3
Juegoal 20" Portable Chess & Checkers Set, 2 in 1 Travel Board Games for Kids and Adults, Folding Roll up Chess Game Sets, Extra 26 Checker Pieces, Tournament Thick Mousepad Mat with Storage Bag
1K
▲ 0.0%vs. prior month
$24.4K
latest month
12-month trend
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Best Chess Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Regal Games is the best-performing chess set brand in July 2026, moving 3,000 units across 1 ASIN for 20.0% of Top 10 volume. Hurdaos follows with 3,000 units (20.0%), ahead of AMEROUS on 2,000 units (13.3%).
Volume is spread across 10 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.99 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Regal Games
1 ASIN in Top 10
20.0%
Units
3K
Revenue
$53.2K
Avg. price
$15.99
B08C1QBGQJ
$15.99·★4.5·3.9K revsRegal Games - Reversible Wooden Board for Chess, Checkers & Tic-Tac-Toe - 24 Interlocking Wooden Checkers and 32 Standard Chess Pieces - for Age 8 to Adult for Family Fun
Units sold3K
Hurdaos
1 ASIN in Top 10
20.0%
Units
3K
Revenue
$120K
Avg. price
$39.99
B0BV6V1YCJ
$39.99·★4.8·2.8K revsMagnetic Wooden Chess Set for Adults Kids 15'' Chess Board with Handmade Pieces, Folding Portable Travel Unique Chess Sets Game for Tournament Professional Beginner
Units sold3K
AMEROUS
1 ASIN in Top 10
13.3%
Units
2K
Revenue
$57.3K
Avg. price
$29.99
B07N5ZS5QP
$29.99·★4.8·13.1K revsAMEROUS 15 Inches Magnetic Wooden Chess Set - 2 Extra Queens - Folding Board - Pieces Storage Slots, Handmade Portable Travel Chess Game - Beginner Chess Set for Kids, 6 up Age
Units sold2K
Trending Chess Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CJYJCLZS leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FPXRGWX2 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CJYJCLZS
The Noble Collection Minecraft Chess Set
Price
$59.00
Rating
4.7
Reviews
737
Latest month sales
B0FPXRGWX2
Elbow Room Games Chess Teacher Set - Educational Chess Board with Movement Indicators, Perfect for Beginners and All Skill Levels, Ideal for Family Game Nights and Learning Strategy | Plastic Construction, 2 Player Game, Printed Rulebook Included
Price
$14.99
Rating
4.8
Reviews
67
Latest month sales
B0FG1HTPR3
Magnetic Wooden Chess Set for Adults Kids, 15" Folding Chess Boards with 2 Extra Queens, Portable Travel Chess Sets with Pieces Storage Slots, Beginner Chess Game Set for Kids, Adults
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.7
Reviews
115
Latest month sales
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