Sorry Board Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Hasbro Gaming is the best-performing sorry board game brand in July 2026, moving 38,000 units across 4 ASINs for 32.8% of Top 10 volume. Mattel Games follows with 30,000 units (25.9%), ahead of Hasbro on 10,000 units (8.6%).

With 7 brands splitting the Top 10 and 67.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.84 to $12.03, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: 1932188126 booked 8K units at $11.95, with ▲ 33.3% MoM change. On the growth side, B08BHHRSPK leads positive momentum with ▲ 100.0% MoM growth on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.