Kids Crest Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Crest Toothpaste sales on Amazon US totaled 356,400 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $3,584,050 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.7% of unit volume and 48.2% of revenue, while a typical listing is priced at $9.46. The keyword itself pulled 16,345 Amazon queries over the same period (▲ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the kids crest toothpaste Top 50 moved 3,972,100 units and $40,514,903 in cumulative sales — an average of 331,008 units and $3,376,242 per month. Monthly throughput topped out at 379,200 units in November 2025 and dipped to 215,700 in May 2026, leaving the latest reading 11.0% higher than August 2025.
Kids Crest Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
356.4K
▼ 5.1% MoM
Monthly Revenue 2026/07
$3.6M
▼ 6.0% MoM
Top 10 Market Share 2026/07
47.7%
Kids Crest Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids crest toothpaste listing on Amazon US in July 2026 is ASIN B07ZK1573S (Brand: Crest), which sold 30,000 units at $4.97 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $1,727,700 in July 2026 — 47.7% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Crest Toothpaste' on Amazon
July 2026
Is 47.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07ZK1573S
Crest Kid's Cavity Protection Toothpaste, Crest Kids Toothpaste, For Children And Toddlers 2+, Sparkle Fun, 4.6 Oz (Pack of 3), Toothpaste For Kids, Packaging may vary
30K
▲ 0.0%vs. prior month
$146.1K
latest month
12-month trend
B08PWZCP1F
Crest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
30K
▲ 50.0%vs. prior month
$449.7K
latest month
12-month trend
B0D1HPLTWZ
Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste, Sensitivity Protection, Whitens Teeth, Anticavity, Plaque Control
20K
▼ 33.3%vs. prior month
$419.8K
latest month
12-month trend
B0CP6B6P56
Boka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Strawberry Mango - 4 Oz, 1PK
20K
▼ 33.3%vs. prior month
$232.4K
latest month
12-month trend
B0DK1VDQPC
SENSODYNE PRONAMEL Kids Berry Twist Toothpaste, 4 oz (2 Pack) | Fluoride Anticavity Toothpaste for Ages 2+, Gentle On Enamel, Natural Berry Flavor With A Twist Of Mint, SLS Free
20K
▲ 100.0%vs. prior month
$159.4K
latest month
12-month trend
B00169Z2SY
Orajel Naturals PAW Patrol Kids Toothpaste, Fruity Flavor, 1.5 Oz | Fluoride-Free Training Toothpaste, For Babies and Toddlers Ages 0-3, No Artificial Colors, Dyes or Sweeteners
10K
▲ 11.1%vs. prior month
$39.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Crest Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing kids crest toothpaste brand in July 2026, moving 80,000 units across 3 ASINs for 47.1% of Top 10 volume. Boka follows with 20,000 units (11.8%), ahead of SENSODYNE PRONAMEL on 20,000 units (11.8%).
With 7 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $13.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
3 ASINs in Top 10
47.1%
Units
80K
Revenue
$1M
Avg. price
$13.65
B07ZK1573S
$4.97·★4.8·35.4K revsCrest Kid's Cavity Protection Toothpaste, Crest Kids Toothpaste, For Children And Toddlers 2+, Sparkle Fun, 4.6 Oz (Pack of 3), Toothpaste For Kids, Packaging may vary
Units sold30KB08PWZCP1F
$14.99·★4.8·14.5K revsCrest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Units sold30KB0D1HPLTWZ
$20.99·★4.8·5.2K revsCrest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste, Sensitivity Protection, Whitens Teeth, Anticavity, Plaque Control
Units sold20K
Boka
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$232.4K
Avg. price
$11.62
B0CP6B6P56
$11.62·★4.6·12K revsBoka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Strawberry Mango - 4 Oz, 1PK
Units sold20K
SENSODYNE PRONAMEL
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$159.4K
Avg. price
$7.97
B0DK1VDQPC
$7.97·★4.7·2.1K revsSENSODYNE PRONAMEL Kids Berry Twist Toothpaste, 4 oz (2 Pack) | Fluoride Anticavity Toothpaste for Ages 2+, Gentle On Enamel, Natural Berry Flavor With A Twist Of Mint, SLS Free
Units sold20K
Trending Kids Crest Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00169Z2SY booked 10K units at $3.79, with ▲ 11.1% MoM change. On the growth side, B0DHSX9TF8 leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0DK1VDQPC close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00169Z2SY
Orajel Naturals PAW Patrol Kids Toothpaste, Fruity Flavor, 1.5 Oz | Fluoride-Free Training Toothpaste, For Babies and Toddlers Ages 0-3, No Artificial Colors, Dyes or Sweeteners
Price
$3.79
Rating
4.8
Reviews
14.7K
Latest month sales
B0DHSX9TF8
Colgate Kids Advanced Cavity Fighter Soft Toothbrushes, 4 Pack | For Kids Ages 6 and Up, Soft Cleaning Bristles and Polishing Cups Help Remove Plaque and Stains, Gently Cleans Teet and Gums
Price
$5.96
Rating
4.8
Reviews
11.9K
Latest month sales
B0DK1VDQPC
SENSODYNE PRONAMEL Kids Berry Twist Toothpaste, 4 oz (2 Pack) | Fluoride Anticavity Toothpaste for Ages 2+, Gentle On Enamel, Natural Berry Flavor With A Twist Of Mint, SLS Free
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.7
Reviews
2.1K
Latest month sales
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