Baby Robe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Robe sales on Amazon US totaled 50,600 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $1,022,934 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 53.3% of revenue, while a typical listing is priced at $20.12. The keyword itself pulled 12,047 Amazon queries over the same period (▼ 26.2% MoM).
Zooming out to the 12-month window ending July 2026, the baby robe Top 50 moved 587,100 units and $12,077,737 in cumulative sales — an average of 48,925 units and $1,006,478 per month. Monthly throughput topped out at 59,200 units in November 2025 and dipped to 26,600 in May 2026, leaving the latest reading 3.3% higher than August 2025.
Baby Robe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.6K
▼ 12.8% MoM
Monthly Revenue 2026/07
$1M
▼ 18.1% MoM
Top 10 Market Share 2026/07
55.3%
Baby Robe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby robe listing on Amazon US in July 2026 is ASIN B0BTHQCNMK (Brand: Yoofoss), which sold 7,000 units at $19.99 apiece — equal to 13.8% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $544,730 in July 2026 — 55.3% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Robe' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BTHQCNMK
Yoofoss Hooded Baby Bath Towels 2 Pack 100% Muslin Organic Cotton with Hood | for Newborn, Babies, Infant, Toddler and Kids, 32x32 Inch, Soft and Absorbent, Baby Essential, Beige & Coffee
7K
▼ 22.2%vs. prior month
$137.7K
latest month
12-month trend
B07TFBLWCT
Frida Mom Labor and Delivery Gown for Hospital, Easy-Snap, Tagless Gown | Nursing Gown with Skin-to-Skin Access and Full Coverage in the Back, Soft & Comfortable Fabric
5K
▼ 44.4%vs. prior month
$99.8K
latest month
12-month trend
B0F3JC4GWM
12 PCS Baby Bath Towels Set for Infants Toddlers Essentials | 4 PCS Baby Towels & 8 PCS Washcloths Set, Cute Animal Hooded, Ultra Absorbent & Soft, Newborn Shower Gifts for Boys & Girls
4K
▲ 0.0%vs. prior month
$96.7K
latest month
12-month trend
B074P49GC8
Hudson Baby Unisex Baby Plush Animal Face Bathrobe
2K
▲ 100.0%vs. prior month
$22K
latest month
12-month trend
B08769M234
TBEZY Baby Hooded Towel with Unique Animal Design Ultra Soft Thick Cotton Bath Towel for Newborn (Bunny)
2K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B0CKXKR1RV
Momcozy Baby Towels, Soft Absorbent Bath Towel for Newborn&Toddler,Lemon | Soft&Absorbent Bath Towel Set，Gentle on Baby's Skin，Unisex Baby Essential
2K
▼ 33.3%vs. prior month
$46.8K
latest month
12-month trend
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Best Baby Robe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yoofoss is the best-performing baby robe brand in July 2026, moving 7,000 units across 1 ASIN for 25.0% of Top 10 volume. Frida Mom follows with 5,000 units (17.9%), ahead of CandyHome on 4,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yoofoss
1 ASIN in Top 10
25.0%
Units
7K
Revenue
$137.7K
Avg. price
$19.99
B0BTHQCNMK
$19.99·★4.8·4.2K revsYoofoss Hooded Baby Bath Towels 2 Pack 100% Muslin Organic Cotton with Hood | for Newborn, Babies, Infant, Toddler and Kids, 32x32 Inch, Soft and Absorbent, Baby Essential, Beige & Coffee
Units sold7K
Frida Mom
1 ASIN in Top 10
17.9%
Units
5K
Revenue
$99.8K
Avg. price
$19.99
B07TFBLWCT
$19.99·★4.6·5.5K revsFrida Mom Labor and Delivery Gown for Hospital, Easy-Snap, Tagless Gown | Nursing Gown with Skin-to-Skin Access and Full Coverage in the Back, Soft & Comfortable Fabric
Units sold5K
CandyHome
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$96.7K
Avg. price
$24.99
B0F3JC4GWM
$24.99·★4.8·408 revs12 PCS Baby Bath Towels Set for Infants Toddlers Essentials | 4 PCS Baby Towels & 8 PCS Washcloths Set, Cute Animal Hooded, Ultra Absorbent & Soft, Newborn Shower Gifts for Boys & Girls
Units sold4K
Trending Baby Robe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D73L76HR booked 1K units at $19.98, with ▲ 150.0% MoM change. On the growth side, B0FSDQD4C4 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B074P49GC8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D73L76HR
AiWMGL Newborn Baby Bear Outfit With Fold-Over Mittens and Footies Girls Boys Winter Fleece Clothes Hooded Romper Snowsuit
Price
$19.98
Rating
4.5
Reviews
742
Latest month sales
B0FSDQD4C4
CuddleBug Hooded Baby Towel & Washcloth Set for Toddlers, Cotton Bear Beige | Absorbent Terrycloth dries little ones fast, stays soft wash after wash, sized to fit newborns through toddlers
Price
$14.99
Rating
4.4
Reviews
86
Latest month sales
B074P49GC8
Hudson Baby Unisex Baby Plush Animal Face Bathrobe
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.8
Reviews
41K
Latest month sales
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