Aveda Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveda Conditioner sales on Amazon US totaled 206,700 units in July 2026 (▼ 39.0% vs. the prior month), generating an estimated $6,185,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 49.0% of revenue, while a typical listing is priced at $29.85. The keyword itself pulled 17,856 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the aveda conditioner Top 50 moved 2,694,800 units and $76,404,955 in cumulative sales — an average of 224,567 units and $6,367,080 per month. Monthly throughput topped out at 338,900 units in June 2026 and dipped to 130,300 in May 2026, leaving the latest reading 0.2% higher than August 2025.
Aveda Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
206.7K
▼ 39.0% MoM
Monthly Revenue 2026/07
$6.2M
▼ 39.2% MoM
Top 10 Market Share 2026/07
51.8%
Aveda Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveda conditioner listing on Amazon US in July 2026 is ASIN B0891BBRHW (Brand: Pureology), which sold 20,000 units at $38.00 apiece — equal to 9.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $3,031,800 in July 2026 — 51.8% of unit volume and 49.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveda Conditioner' on Amazon
July 2026









Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0891BBRHW
Pureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
20K
▼ 60.0%vs. prior month
$760K
latest month
12-month trend

B08SSCQH77
Redken All Soft Conditioner – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend

B0098QQ88U
Moroccanoil Hydrating Conditioner
10K
▲ 0.0%vs. prior month
$284.5K
latest month
12-month trend

B0B23S4X3K
amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid
10K
▲ 0.0%vs. prior month
$310K
latest month
12-month trend

B0BCR3DNM5
L'Oreal Paris Elvive Hyaluron Plump Hydrating Conditioner for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
10K
▲ 0.0%vs. prior month
$55.6K
latest month
12-month trend

B0DK263J67
Dr. Groot Hair Thickening Conditioner For Hair loss, Thinning Hair, Korean Hair Care, Biotin Scalp Treatment, Clinically Tested, Thicker Hair, Reduces Oil
10K
▼ 50.0%vs. prior month
$318.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Aveda Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pureology is the best-performing aveda conditioner brand in July 2026, moving 20,000 units across 1 ASIN for 18.7% of Top 10 volume. Redken follows with 19,000 units (17.8%), ahead of Biolage on 18,000 units (16.8%).
Volume is spread across 8 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $34.00 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pureology
1 ASIN in Top 10
18.7%
Units
20K
Revenue
$760K
Avg. price
$38.00

B0891BBRHW
$38.00·★4.6·18.8K revsPureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
Units sold20K
Redken
2 ASINs in Top 10
17.8%
Units
19K
Revenue
$614K
Avg. price
$34.00

B08SSCQH77
$31.00·★4.6·25K revsRedken All Soft Conditioner – For Dry, Brittle Hair
Units sold10K
B08P66QBT9
$37.00·★4.5·18.7K revsREDKEN Acidic Bonding Concentrate Conditioner – For Damaged Hair
Units sold9K
Biolage
2 ASINs in Top 10
16.8%
Units
18K
Revenue
$599.9K
Avg. price
$36.00

B00L01DEII
$45.00·★4.7·24.3K revsBiolage Ultra Hydra Source Conditioner – For Very Dry Hair | Intensely Moisturizes and Conditions, Prevents Frizz and Flyaways, For Very Dry, Thick, Coarse Hair
Units sold10K
B00JAI4FGI
$27.00·★4.7·34K revsBiolage Color Last Conditioner – For Color-Treated Hair | Vegan, paraben-free, protects depth, hydrates, repairs damage, adds shine and vibrancy
Units sold8K
Trending Aveda Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0016JA0JA leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B082YG2VT1 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0016JA0JA
Aveda Hand Relief Moisturizing Creme | Rich Hand Cream | with Andiroba Oil
Price
$11.00
Rating
4.5
Reviews
2.6K
Latest month sales

B082YG2VT1
Acure Ultra Hydrating Conditioner - for Damaged, Fine, Dry, Hair - 8 fl oz | Deep Moisture Conditioner for Women & Men w/ Dry, Color Treated Hair & Scalp w/ Argan Oil, Paraben Free, Sulfate Free
Price
$9.99
Rating
4.4
Reviews
2.4K
Latest month sales

B08H8QGW2Z
Aveda Botanical Repair Strengthening Conditioner | Instantly Detangles to Prevent Breakage | Strengthens & Repairs Damaged Hair | Builds Bonds | 98% Naturally Derived* | Silicone Free
Unlock to view ASIN details and product titles
Price
$47.00
Rating
4.4
Reviews
1.4K
Latest month sales
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