Biotin Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biotin Shampoo sales on Amazon US totaled 183,700 units in July 2026 (▼ 37.9% vs. the prior month), generating an estimated $3,976,432 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.4% of unit volume and 59.5% of revenue, while a typical listing is priced at $21.24. The keyword itself pulled 33,053 Amazon queries over the same period (▼ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the biotin shampoo Top 50 moved 2,491,100 units and $54,020,565 in cumulative sales — an average of 207,592 units and $4,501,714 per month. Monthly throughput topped out at 296,000 units in June 2026 and dipped to 132,700 in May 2026, leaving the latest reading 15.1% lower than August 2025.
Biotin Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
183.7K
▼ 37.9% MoM
Monthly Revenue 2026/07
$4M
▼ 33.1% MoM
Top 10 Market Share 2026/07
54.4%
Biotin Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biotin shampoo listing on Amazon US in July 2026 is ASIN B07N7MWX72 (Brand: Mielle Organics), which sold 20,000 units at $9.94 apiece — equal to 10.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $2,367,550 in July 2026 — 54.4% of unit volume and 59.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biotin Shampoo' on Amazon
July 2026
Is 54.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B00FH692PQ
PURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
10K
▼ 50.0%vs. prior month
$299.9K
latest month
12-month trend
B07BHCB9Y2
PURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
10K
▼ 50.0%vs. prior month
$399.9K
latest month
12-month trend
B08SSPQGZW
REDKEN Extreme Length Shampoo – For Longer Hair
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
B0CGSLVL8T
Dr. Groot Hair Thickening Shampoo, Korean Hair Care with Biotin, Rosemary Oil to Help Volumize Thinning, Damaged Hair, Hydrate Hair and Scalp, Biotin Shampoo, Scalp Revitalizing Solution
10K
▼ 50.0%vs. prior month
$330K
latest month
12-month trend
B078K4PKKR
OGX Thick & Full + Biotin & Collagen Shampoo & Conditioner, 2 x 13 fl. oz | Shampoo & Conditioner Set, For Fine & Thinning Hair, Gives Volume & Body, Sulfate-Free, Nutrient-Infused, With Vitamin B7
9K
▼ 10.0%vs. prior month
$118.2K
latest month
12-month trend
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Best Biotin Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OGX is the best-performing biotin shampoo brand in July 2026, moving 24,000 units across 3 ASINs for 24.0% of Top 10 volume. Mielle Organics follows with 20,000 units (20.0%), ahead of PURA D'OR on 20,000 units (20.0%).
With 7 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.65 to $33.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OGX
3 ASINs in Top 10
24.0%
Units
24K
Revenue
$221.8K
Avg. price
$8.65
B078K4PKKR
$12.00·★4.5·24.1K revsOGX Thick & Full + Biotin & Collagen Shampoo & Conditioner, 2 x 13 fl. oz | Shampoo & Conditioner Set, For Fine & Thinning Hair, Gives Volume & Body, Sulfate-Free, Nutrient-Infused, With Vitamin B7
Units sold9KB00ADRH2OM
$6.97·★4.5·16.9K revsOGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz
Units sold8KB0FSP6Q2DS
$6.97·★4.5·782 revsOGX ProGrowth + Peptide Clarifying Shampoo, 13 fl oz | Gentle Exfoliating Scalp Shampoo, Supports Natural Hair Growth, Removes Scalp Build-Up, 1.5% Mandelic Acid
Units sold7K
Mielle Organics
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
PURA D'OR
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$699.8K
Avg. price
$33.49
B00FH692PQ
$29.99·★4.3·38K revsPURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
Units sold10KB07BHCB9Y2
$36.99·★4.3·67.4K revsPURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
Units sold10K
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