Biotin Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biotin Shampoo sales on Amazon US totaled 181,600 units in July 2026 (▼ 37.0% vs. the prior month), generating an estimated $4,042,256 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 61.2% of revenue, while a typical listing is priced at $21.30. The keyword itself pulled 33,606 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the biotin shampoo Top 50 moved 2,446,900 units and $53,880,214 in cumulative sales — an average of 203,908 units and $4,490,018 per month. Monthly throughput topped out at 288,400 units in June 2026 and dipped to 124,500 in May 2026, leaving the latest reading 14.4% lower than August 2025.
Biotin Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
181.6K
▼ 37.0% MoM
Monthly Revenue 2026/07
$4M
▼ 31.8% MoM
Top 10 Market Share 2026/07
54.5%
Biotin Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biotin shampoo listing on Amazon US in July 2026 is ASIN B07N7MWX72 (Brand: Mielle Organics), which sold 20,000 units at $9.94 apiece — equal to 11.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 99,000 units and $2,474,650 in July 2026 — 54.5% of unit volume and 61.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biotin Shampoo' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B00FH692PQ
PURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
10K
▼ 50.0%vs. prior month
$299.9K
latest month
12-month trend
B07BHCB9Y2
PURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
10K
▼ 50.0%vs. prior month
$399.9K
latest month
12-month trend
B08SSPQGZW
Redken Extreme Length Shampoo – For Longer Hair
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
B0CGSLVL8T
Dr. Groot Hair Thickening Shampoo, Korean Hair Care with Biotin, Rosemary Oil to Help Volumize Thinning, Damaged Hair, Hydrate Hair and Scalp, Biotin Shampoo, Scalp Revitalizing Solution
10K
▼ 50.0%vs. prior month
$330K
latest month
12-month trend
B078K4PKKR
OGX Thick & Full + Biotin & Collagen Shampoo & Conditioner, 2 x 13 fl. oz | Shampoo & Conditioner Set, For Fine & Thinning Hair, Gives Volume & Body, Sulfate-Free, Nutrient-Infused, With Vitamin B7
9K
▼ 10.0%vs. prior month
$118.2K
latest month
12-month trend
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Best Biotin Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mielle Organics is the best-performing biotin shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 20.2% of Top 10 volume. PURA D'OR follows with 20,000 units (20.2%), ahead of OGX on 17,000 units (17.2%).
Volume is spread across 8 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.48 to $33.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mielle Organics
1 ASIN in Top 10
20.2%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
PURA D'OR
2 ASINs in Top 10
20.2%
Units
20K
Revenue
$699.8K
Avg. price
$33.49
B00FH692PQ
$29.99·★4.3·38K revsPURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
Units sold10KB07BHCB9Y2
$36.99·★4.3·67.4K revsPURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
Units sold10K
OGX
2 ASINs in Top 10
17.2%
Units
17K
Revenue
$173.9K
Avg. price
$9.48
B078K4PKKR
$12.00·★4.5·24.2K revsOGX Thick & Full + Biotin & Collagen Shampoo & Conditioner, 2 x 13 fl. oz | Shampoo & Conditioner Set, For Fine & Thinning Hair, Gives Volume & Body, Sulfate-Free, Nutrient-Infused, With Vitamin B7
Units sold9KB00ADRH2OM
$6.97·★4.5·16.9K revsOGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz
Units sold8K
Trending Biotin Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07K4S4J66 booked 6K units at $26.99, with ▲ 0.0% MoM change. On the growth side, B0DVBCTP1F leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0CX6HKWBG close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07K4S4J66
BELLISSO Biotin Shampoo and Conditioner Set - Sulfate & Paraben Free | Hair Thickening & Volumizing with Added Keratin to Help Boost Fuller Looking Hair for Men & Women with Fine or Thinning Hair
Price
$26.99
Rating
4.3
Reviews
47.4K
Latest month sales
B0DVBCTP1F
Biolage Full Rescue Shampoo – For Fine & Thinning Hair | With rosemary oil & niacinamide, vegan, cruelty-free, fortifies, strengthens, for fuller-looking hair
Price
$30.00
Rating
4.6
Reviews
935
Latest month sales
B0CX6HKWBG
Hairitage Biotin Shampoo for Hair Growth - Sulfate-Free Thickening and Volumizing Formula with Jamaican Black Castor Oil for Women + Men - Hydrating Repair for Thinning + Hair Loss - 13 Fl Oz
Unlock to view ASIN details and product titles
Price
$8.94
Rating
4.4
Reviews
439
Latest month sales
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