Garmin Fenix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garmin Fenix sales on Amazon US totaled 12,000 units in July 2026 (▼ 58.0% vs. the prior month), generating an estimated $4,394,531 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.0% of unit volume and 68.6% of revenue, while a typical listing is priced at $679.33. The keyword itself pulled 20,238 Amazon queries over the same period (▲ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the garmin fenix Top 50 moved 165,100 units and $63,632,047 in cumulative sales — an average of 13,758 units and $5,302,671 per month. Monthly throughput topped out at 28,550 units in June 2026 and dipped to 5,650 in February 2026, leaving the latest reading 3.4% higher than August 2025.
Garmin Fenix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12K
▼ 58.0% MoM
Monthly Revenue 2026/07
$4.4M
▼ 53.9% MoM
Top 10 Market Share 2026/07
85.0%
Garmin Fenix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garmin fenix listing on Amazon US in July 2026 is ASIN B0CT3SGHXL (Brand: Garmin), which sold 4,000 units at $199.00 apiece — equal to 33.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,200 units and $3,014,232 in July 2026 — 85.0% of unit volume and 68.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garmin Fenix' on Amazon
July 2026
Is 85.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CT3SGHXL
Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0CG6NR413
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
2K
▼ 60.0%vs. prior month
$438.5K
latest month
12-month trend
B0DSC8JF59
Garmin Instinct® 3 AMOLED, Rugged GPS Smartwatch, 45mm, Black | Bright AMOLED Display, Rugged Design, Metal-Reinforced Bezel, 24/7 Health Monitoring, Built-In Flashlight
1K
▼ 66.7%vs. prior month
$319.8K
latest month
12-month trend
B0CDC6Y617
Garmin Garmin Venu® 3S, Premium Fitness Smartwatch, 41mm, French Gray | Body Battery™ Energy Monitoring, Sleep Coach, Built-In Sports Apps, Built-In Speaker & Mic, Workout Benefit & Recovery Time
1K
▲ 0.0%vs. prior month
$329.2K
latest month
12-month trend
B0BS1T9J4Y
Garmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
500
▼ 75.0%vs. prior month
$215.2K
latest month
12-month trend
B0BS1XZY7T
Garmin Forerunner® 965, Running Smartwatch, 47mm, Black/Powder Gray | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
400
▼ 60.0%vs. prior month
$227.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Garmin Fenix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BYFCZZ9F booked 400 units at $597.00.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BYFCZZ9F
Garmin epix Pro (Gen 2) Sapphire, High Performance Smartwatch, 51mm, Black | Premium Multisport GPS Smartwatch, AMOLED Display, Built-In Flashlight, Advanced Training Metrics & Recovery Insights
Price
$597.00
Rating
4.6
Reviews
1.5K
Latest month sales
B0BYFC6GBQ
Garmin fēnix 7X Pro Solar, Multisport GPS Smartwatch, Built-in Flashlight, Solar Charging Capability, Black
Price
$649.95
Rating
4.7
Reviews
376
Latest month sales
B0BW288CHV
Garmin Garmin Instinct® 2X Solar Tactical, Rugged Outdoor Smartwatch, 50mm, Black | Solar Charged, Built-In Flashlight,Mutli-Band Frequency Support, ABC Sensors, Tracback® Routing, Reference Points
Unlock to view ASIN details and product titles
Price
$329.99
Rating
4.6
Reviews
2.2K
Latest month sales
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