Apple Watch Series 11 46mm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Watch Series 11 46mm sales on Amazon US totaled 79,550 units in July 2026 (▼ 31.3% vs. the prior month), generating an estimated $17,946,045 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.2% of unit volume and 88.9% of revenue, while a typical listing is priced at $300.88. The keyword itself pulled 16,407 Amazon queries over the same period (▼ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the apple watch series 11 46mm Top 50 moved 878,750 units and $201,433,550 in cumulative sales — an average of 73,229 units and $16,786,129 per month. Monthly throughput topped out at 116,200 units in December 2025 and dipped to 27,950 in September 2025, leaving the latest reading 144.0% higher than August 2025.
Apple Watch Series 11 46mm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
79.5K
▼ 31.3% MoM
Monthly Revenue 2026/07
$17.9M
▼ 36.8% MoM
Top 10 Market Share 2026/07
84.2%
Apple Watch Series 11 46mm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple watch series 11 46mm listing on Amazon US in July 2026 is ASIN B0DFVB13XF (Brand: Misxi), which sold 10,000 units at $9.96 apiece — equal to 12.6% of every unit tracked in this report.
The Top 10 ASINs account for 67,000 units and $15,957,480 in July 2026 — 84.2% of unit volume and 88.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Watch Series 11 46mm' on Amazon
July 2026
![Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF5BZ8Z), rank #2 by monthly sales volume for 'Apple Watch Series 11 46mm' on Amazon](https://m.media-amazon.com/images/I/71FfI3kYFQL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF9ZX7P), rank #3 by monthly sales volume for 'Apple Watch Series 11 46mm' on Amazon](https://m.media-amazon.com/images/I/61T8W7-25IL._AC_UY512_.jpg)
![Apple Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFL8PZ5), rank #4 by monthly sales volume for 'Apple Watch Series 11 46mm' on Amazon](https://m.media-amazon.com/images/I/613ko-gTe+L._AC_UY512_.jpg)
![Apple Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFNRH72), rank #5 by monthly sales volume for 'Apple Watch Series 11 46mm' on Amazon](https://m.media-amazon.com/images/I/61xkvg-RStL._AC_UY512_.jpg)
![Apple Apple Watch Series 11 [GPS 42mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFPB851), rank #7 by monthly sales volume for 'Apple Watch Series 11 46mm' on Amazon](https://m.media-amazon.com/images/I/71h3iHhZkcL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 46mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFWDL6Z), rank #8 by monthly sales volume for 'Apple Watch Series 11 46mm' on Amazon](https://m.media-amazon.com/images/I/71Sm+ZWw+6L._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 44mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFJ2WRG), rank #9 by monthly sales volume for 'Apple Watch Series 11 46mm' on Amazon](https://m.media-amazon.com/images/I/61Hz7SolbzL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 46mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFHVKZ4), rank #10 by monthly sales volume for 'Apple Watch Series 11 46mm' on Amazon](https://m.media-amazon.com/images/I/717VsD9ABTL._AC_UY512_.jpg)
Is 84.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DFVB13XF
Misxi Case with Screen Protector for 46mm Apple Watch Series 11/10 | 2-Pack Cover with Tempered Glass for 11/10, Scratch Resistant Sensitive Touch Protection, Black
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B0FQF5BZ8Z
Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.4M
latest month
12-month trend
B0FQF9ZX7P
Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFL8PZ5
Apple Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFNRH72
Apple Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
8K
▼ 20.0%vs. prior month
$1.8M
latest month
12-month trend
B0DFGK7S1F
LK 6 Pack for Apple Watch Series 11 / Series 10 Screen Protector 46mm, TPU | Self-Healing, Max Coverage, Bubble Free, HD Clear Flexible Soft Film for 46mm Apple Watch Screen Protector, Anti-Scratch
5K
▼ 28.6%vs. prior month
$45.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Watch Series 11 46mm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing apple watch series 11 46mm brand in July 2026, moving 52,000 units across 8 ASINs for 77.6% of Top 10 volume. Misxi follows with 10,000 units (14.9%), ahead of LK on 5,000 units (7.5%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.98 to $331.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
8 ASINs in Top 10
77.6%
Units
52K
Revenue
$15.8M
Avg. price
$331.05
B0FQF5BZ8Z
$329.00·★4.7·3.1K revsApple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQF9ZX7P
$299.00·★4.7·3.3K revsApple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQFL8PZ5
$387.57·★4.7·3.1K revsApple Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQFNRH72
$239.00·★4.7·4.3K revsApple Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold8KB0FQFPB851
$375.82·★4.6·966 revsApple Apple Watch Series 11 [GPS 42mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold4KB0FQFWDL6Z
$419.99·★4.7·3.3K revsApple Watch Series 11 [GPS 46mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold4KB0FQFJ2WRG
$269.00·★4.7·4.3K revsApple Watch SE 3 [GPS 44mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold3KB0FQFHVKZ4
$329.00·★4.6·969 revsApple Watch Series 11 [GPS 46mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold3K
Misxi
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$97K
Avg. price
$9.96
B0DFVB13XF
$9.96·★4.4·199.3K revsMisxi Case with Screen Protector for 46mm Apple Watch Series 11/10 | 2-Pack Cover with Tempered Glass for 11/10, Scratch Resistant Sensitive Touch Protection, Black
Units sold10K
LK
1 ASIN in Top 10
7.5%
Units
5K
Revenue
$45.5K
Avg. price
$8.98
B0DFGK7S1F
$8.98·★4.3·164.9K revsLK 6 Pack for Apple Watch Series 11 / Series 10 Screen Protector 46mm, TPU | Self-Healing, Max Coverage, Bubble Free, HD Clear Flexible Soft Film for 46mm Apple Watch Screen Protector, Anti-Scratch
Units sold5K
Trending Apple Watch Series 11 46mm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BX4XGZMT leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
![Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Black/Gray Trail Loop, M/L (Renewed)](https://m.media-amazon.com/images/I/911KDgi107L._AC_UY512_.jpg)
B0BX4XGZMT
Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Black/Gray Trail Loop, M/L (Renewed)
Price
$309.99
Rating
4.2
Reviews
233
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this apple watch series 11 46mm report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card