Apple Watch Ultra 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Watch Ultra 2 sales on Amazon US totaled 28,400 units in July 2026 (▼ 34.7% vs. the prior month), generating an estimated $10,047,364 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.4% of unit volume and 92.5% of revenue, while a typical listing is priced at $499.82. The keyword itself pulled 40,493 Amazon queries over the same period (▼ 25.6% MoM).
Zooming out to the 12-month window ending July 2026, the apple watch ultra 2 Top 50 moved 307,100 units and $114,342,892 in cumulative sales — an average of 25,592 units and $9,528,574 per month. Monthly throughput topped out at 43,500 units in June 2026 and dipped to 2,300 in September 2025, leaving the latest reading 723.2% higher than August 2025.
Apple Watch Ultra 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.4K
▼ 34.7% MoM
Monthly Revenue 2026/07
$10M
▼ 38.8% MoM
Top 10 Market Share 2026/07
95.4%
Apple Watch Ultra 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple watch ultra 2 listing on Amazon US in July 2026 is ASIN B0FQF5BZ8Z (Brand: Apple), which sold 10,000 units at $329.00 apiece — equal to 35.2% of every unit tracked in this report.
The Top 10 ASINs account for 27,100 units and $9,290,842 in July 2026 — 95.4% of unit volume and 92.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Watch Ultra 2' on Amazon
July 2026![Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF5BZ8Z), rank #1 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/71FfI3kYFQL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF9ZX7P), rank #2 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/61T8W7-25IL._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 44mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFJ2WRG), rank #3 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/61Hz7SolbzL._AC_UY512_.jpg)
![Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed) (ASIN B0BX4XG53Z), rank #4 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/810JR81LIsL._AC_UY512_.jpg)
![Apple Watch Ultra 3 [GPS + Cellular 49mm] Running & Multisport Smartwatch w/Rugged Titanium Case w/Black Ocean Band. Satellite Communications, Advanced Health & Fitness Tracking (ASIN B0FQFHVZYL), rank #5 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/71pdSpwZJiL._AC_UY512_.jpg)
![Apple Watch Ultra 2 [GPS + Cellular, 49mm] - Titanium Case With White Ocean Band, One Size (Renewed) (ASIN B0CTD9KQTB), rank #6 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/71-xIGZiLVL._AC_UY512_.jpg)
![Apple Watch Ultra 2 [GPS + Cellular, 49mm] - Titanium Case with Blue Ocean Band, One Size (Renewed) (ASIN B0CTD71KKG), rank #7 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/6165pya85SL._AC_UY512_.jpg)
![Apple Watch Ultra 3 [GPS + Cellular 49mm] Running & Multisport Smartwatch w/Rugged Titanium Case w/Anchor Blue Ocean Band. Satellite Communications, Advanced Health & Fitness Tracking (ASIN B0FQG8X3RH), rank #9 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/71lJ5Xqz8XL._AC_UY512_.jpg)
![Apple Watch Ultra 2 [GPS + Cellular, 49mm] - Titanium Case with Blue Ocean Band, One Size (Renewed Premium) (ASIN B0FGFWBCR6), rank #10 by monthly sales volume for 'Apple Watch Ultra 2' on Amazon](https://m.media-amazon.com/images/I/61Joa-WooyL._AC_UY512_.jpg)
Is 95.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FQF5BZ8Z
Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.4M
latest month
12-month trend
B0FQF9ZX7P
Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFJ2WRG
Apple Watch SE 3 [GPS 44mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
3K
▼ 70.0%vs. prior month
$768.7K
latest month
12-month trend
B0BX4XG53Z
Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed)
1K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B0FQFHVZYL
Apple Watch Ultra 3 [GPS + Cellular 49mm] Running & Multisport Smartwatch w/Rugged Titanium Case w/Black Ocean Band. Satellite Communications, Advanced Health & Fitness Tracking
1K
▼ 75.0%vs. prior month
$763.5K
latest month
12-month trend
B0CTD9KQTB
Apple Watch Ultra 2 [GPS + Cellular, 49mm] - Titanium Case With White Ocean Band, One Size (Renewed)
500
▲ 0.0%vs. prior month
$198.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Apple Watch Ultra 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C7PJTHVM booked 400 units at $315.00, with ▲ 0.0% MoM change. On the growth side, B0BX4WPJVG leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0BX4XGZMT close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C7PJTHVM
Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed Premium)
Price
$315.00
Rating
4.2
Reviews
868
Latest month sales
![Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with White Ocean Band, One Size (Renewed)](https://m.media-amazon.com/images/I/81KbgrFcqCL._AC_UY512_.jpg)
B0BX4WPJVG
Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with White Ocean Band, One Size (Renewed)
Price
$294.90
Rating
4.2
Reviews
2.3K
Latest month sales
![Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Black/Gray Trail Loop, M/L (Renewed)](https://m.media-amazon.com/images/I/911KDgi107L._AC_UY512_.jpg)
B0BX4XGZMT
Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Black/Gray Trail Loop, M/L (Renewed)
Unlock to view ASIN details and product titles
Price
$314.99
Rating
4.3
Reviews
231
Latest month sales
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