Amazfit Active 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Amazfit Active 2 sales on Amazon US totaled 64,450 units in July 2026 (▼ 25.9% vs. the prior month), generating an estimated $9,042,702 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.9% of unit volume and 89.8% of revenue, while a typical listing is priced at $137.60. The keyword itself pulled 31,782 Amazon queries over the same period (▲ 0.6% MoM).

Zooming out to the 12-month window ending July 2026, the amazfit active 2 Top 50 moved 728,850 units and $103,673,946 in cumulative sales — an average of 60,738 units and $8,639,496 per month. Monthly throughput topped out at 95,650 units in December 2025 and dipped to 34,150 in May 2026, leaving the latest reading 32.9% higher than August 2025.

728.9KTotal units sold · Last 12 months
$103.7MTotal revenue · Last 12 months
31.8K▲ 0.6% MoM
Monthly search volume
$137.60Avg. price · July 2026

Amazfit Active 2 Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales48.5K
Revenue$6.5M

2025/09

Sales45K
Revenue$5.7M

2025/10

Sales56.8K
Revenue$8.3M

2025/11

Sales90.8K
Revenue$14M

2025/12

Sales95.7K
Revenue$13.4M

2026/01

Sales56.5K
Revenue$7.9M

2026/02

Sales47.2K
Revenue$6.5M

2026/03

Sales51.6K
Revenue$7.2M

2026/04

Sales51.3K
Revenue$7.4M

2026/05

Sales34.1K
Revenue$4.5M

2026/06

Sales87K
Revenue$13.3M
64.5K

2026/07

Sales64.5K
Revenue$9M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

64.5K

▼ 25.9% MoM

Monthly Revenue 2026/07

$9M

▼ 31.8% MoM

Top 10 Market Share 2026/07

86.9%

See the Top 10 ASINs driving 86.9% of sales

Amazfit Active 2 Market Share & Sales Concentration on Amazon US — July 2026

The most-sold amazfit active 2 listing on Amazon US in July 2026 is ASIN B0B5F9SZW7 (Brand: Fitbit), which sold 10,000 units at $79.95 apiece — equal to 15.5% of every unit tracked in this report.

The Top 10 ASINs account for 56,000 units and $8,116,100 in July 2026 — 86.9% of unit volume and 89.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Amazfit Active 2' on Amazon

July 2026
ASINSIGHT Logo
86.9% Volume Share 56K units sold
89.8% Revenue Share $8.1M estimated
Free Beta

Is 86.9% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B0B5F9SZW7 15.5%
B0CG6NBJ61 15.5%
B0CC62ZG1M 12.4%
B0DY2SWV16 9.3%
B0D7VG4754 7.8%
Others 39.5%
#1
Google Fitbit Inspire 3 - Midnight Zen/Black - Small and Large Bands | Stress management, sleep tracking, 24/7 heart rate, 3-month Google Health Premium membership included, small and large bands

B0B5F9SZW7

Google Fitbit Inspire 3 - Midnight Zen/Black - Small and Large Bands | Stress management, sleep tracking, 24/7 heart rate, 3-month Google Health Premium membership included, small and large bands

$79.95·★ 4.2·25.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$792.1K

latest month

Monthly Trend

12-month trend

#2
Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

B0CG6NBJ61

Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

$186.97·★ 4.3·11.7K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$1.9M

latest month

Monthly Trend

12-month trend

#3
Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands

B0CC62ZG1M

Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands

$119.95·★ 4.0·21.8K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$903.9K

latest month

Monthly Trend

12-month trend

#4
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life

B0DY2SWV16

WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life

$239.00·★ 4.3·2.4K reviews
Monthly Sales

6K

▼ 40.0%

vs. prior month

Revenue

$1.4M

latest month

Monthly Trend

12-month trend

#5
aeac Smart Watch for Women, Answer/Make Call, 1.32'' AMOLED Ultra-Clear Screen | Fitness Tracker with Heart Rate/Sleep/SpO2 Monitor, Smartwatch for iPhone/Samsung/Android, 110+ Sport Modes, 3ATM Waterproof

B0D7VG4754

aeac Smart Watch for Women, Answer/Make Call, 1.32'' AMOLED Ultra-Clear Screen | Fitness Tracker with Heart Rate/Sleep/SpO2 Monitor, Smartwatch for iPhone/Samsung/Android, 110+ Sport Modes, 3ATM Waterproof

$64.98·★ 4.3·5K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$280.9K

latest month

Monthly Trend

12-month trend

#6
Google Fitbit Versa 4 Fitness Smartwatch, 24/7 Heart Rate - Black/Graphite | Daily Readiness, 3-month Google Health Premium Membership included, GPS, 40+ exercise modes, sleep tracking

B0B4MWCFV4

Google Fitbit Versa 4 Fitness Smartwatch, 24/7 Heart Rate - Black/Graphite | Daily Readiness, 3-month Google Health Premium Membership included, GPS, 40+ exercise modes, sleep tracking

$149.00·★ 4.1·20.1K reviews
Monthly Sales

5K

▼ 44.4%

vs. prior month

Revenue

$727.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Amazfit Active 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Fitbit is the best-performing amazfit active 2 brand in July 2026, moving 23,000 units across 3 ASINs for 41.1% of Top 10 volume. Garmin follows with 14,000 units (25.0%), ahead of WHOOP on 6,000 units (10.7%).

With 6 brands splitting the Top 10 and 76.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $116.30 to $239.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

41.1%
25.0%
10.7%
23.2%
Fitbit
Garmin
WHOOP
Other brands
1

Fitbit

3 ASINs in Top 10

41.1%

Units

23K

Revenue

$2.4M

Avg. price

$116.30

  • Google Fitbit Inspire 3 - Midnight Zen/Black - Small and Large Bands | Stress management, sleep tracking, 24/7 heart rate, 3-month Google Health Premium membership included, small and large bands

    B0B5F9SZW7

    $79.95·★4.2·25.5K revs

    Google Fitbit Inspire 3 - Midnight Zen/Black - Small and Large Bands | Stress management, sleep tracking, 24/7 heart rate, 3-month Google Health Premium membership included, small and large bands

    Units sold10K
  • Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands

    B0CC62ZG1M

    $119.95·★4.0·21.8K revs

    Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands

    Units sold8K
  • Google Fitbit Versa 4 Fitness Smartwatch, 24/7 Heart Rate - Black/Graphite | Daily Readiness, 3-month Google Health Premium Membership included, GPS, 40+ exercise modes, sleep tracking

    B0B4MWCFV4

    $149.00·★4.1·20.1K revs

    Google Fitbit Versa 4 Fitness Smartwatch, 24/7 Heart Rate - Black/Graphite | Daily Readiness, 3-month Google Health Premium Membership included, GPS, 40+ exercise modes, sleep tracking

    Units sold5K
2

Garmin

2 ASINs in Top 10

25.0%

Units

14K

Revenue

$2.7M

Avg. price

$192.99

  • Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

    B0CG6NBJ61

    $186.97·★4.3·11.7K revs

    Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

    Units sold10K
  • Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

    B0CT3SGHXL

    $199.00·★4.6·4.7K revs

    Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

    Units sold4K
3

WHOOP

1 ASIN in Top 10

10.7%

Units

6K

Revenue

$1.4M

Avg. price

$239.00

  • WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life

    B0DY2SWV16

    $239.00·★4.3·2.4K revs

    WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life

    Units sold6K

One Amazon dataset. Two ways to use it.

Every number in this amazfit active 2 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|