Amazfit Active 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amazfit Active 2 sales on Amazon US totaled 64,450 units in July 2026 (▼ 25.9% vs. the prior month), generating an estimated $9,042,702 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.9% of unit volume and 89.8% of revenue, while a typical listing is priced at $137.60. The keyword itself pulled 31,782 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the amazfit active 2 Top 50 moved 728,850 units and $103,673,946 in cumulative sales — an average of 60,738 units and $8,639,496 per month. Monthly throughput topped out at 95,650 units in December 2025 and dipped to 34,150 in May 2026, leaving the latest reading 32.9% higher than August 2025.
Amazfit Active 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
64.5K
▼ 25.9% MoM
Monthly Revenue 2026/07
$9M
▼ 31.8% MoM
Top 10 Market Share 2026/07
86.9%
Amazfit Active 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amazfit active 2 listing on Amazon US in July 2026 is ASIN B0B5F9SZW7 (Brand: Fitbit), which sold 10,000 units at $79.95 apiece — equal to 15.5% of every unit tracked in this report.
The Top 10 ASINs account for 56,000 units and $8,116,100 in July 2026 — 86.9% of unit volume and 89.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amazfit Active 2' on Amazon
July 2026







![Apple Watch SE 3 [GPS 44mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFJ2WRG), rank #9 by monthly sales volume for 'Amazfit Active 2' on Amazon](https://m.media-amazon.com/images/I/61Hz7SolbzL._AC_UY512_.jpg)

Is 86.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0B5F9SZW7
Google Fitbit Inspire 3 - Midnight Zen/Black - Small and Large Bands | Stress management, sleep tracking, 24/7 heart rate, 3-month Google Health Premium membership included, small and large bands
10K
▲ 0.0%vs. prior month
$792.1K
latest month
12-month trend

B0CG6NBJ61
Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
10K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend

B0CC62ZG1M
Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
8K
▼ 20.0%vs. prior month
$903.9K
latest month
12-month trend

B0DY2SWV16
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
6K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend

B0D7VG4754
aeac Smart Watch for Women, Answer/Make Call, 1.32'' AMOLED Ultra-Clear Screen | Fitness Tracker with Heart Rate/Sleep/SpO2 Monitor, Smartwatch for iPhone/Samsung/Android, 110+ Sport Modes, 3ATM Waterproof
5K
▲ 0.0%vs. prior month
$280.9K
latest month
12-month trend

B0B4MWCFV4
Google Fitbit Versa 4 Fitness Smartwatch, 24/7 Heart Rate - Black/Graphite | Daily Readiness, 3-month Google Health Premium Membership included, GPS, 40+ exercise modes, sleep tracking
5K
▼ 44.4%vs. prior month
$727.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Amazfit Active 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fitbit is the best-performing amazfit active 2 brand in July 2026, moving 23,000 units across 3 ASINs for 41.1% of Top 10 volume. Garmin follows with 14,000 units (25.0%), ahead of WHOOP on 6,000 units (10.7%).
With 6 brands splitting the Top 10 and 76.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $116.30 to $239.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fitbit
3 ASINs in Top 10
41.1%
Units
23K
Revenue
$2.4M
Avg. price
$116.30

B0B5F9SZW7
$79.95·★4.2·25.5K revsGoogle Fitbit Inspire 3 - Midnight Zen/Black - Small and Large Bands | Stress management, sleep tracking, 24/7 heart rate, 3-month Google Health Premium membership included, small and large bands
Units sold10K
B0CC62ZG1M
$119.95·★4.0·21.8K revsGoogle Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
Units sold8K
B0B4MWCFV4
$149.00·★4.1·20.1K revsGoogle Fitbit Versa 4 Fitness Smartwatch, 24/7 Heart Rate - Black/Graphite | Daily Readiness, 3-month Google Health Premium Membership included, GPS, 40+ exercise modes, sleep tracking
Units sold5K
Garmin
2 ASINs in Top 10
25.0%
Units
14K
Revenue
$2.7M
Avg. price
$192.99

B0CG6NBJ61
$186.97·★4.3·11.7K revsGarmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold10K
B0CT3SGHXL
$199.00·★4.6·4.7K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4K
WHOOP
1 ASIN in Top 10
10.7%
Units
6K
Revenue
$1.4M
Avg. price
$239.00

B0DY2SWV16
$239.00·★4.3·2.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold6K
Trending Amazfit Active 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DT3WZCZD leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0DYJKTHYF close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DT3WZCZD
Amazfit Active 2 Smart Watch, 1.32" AMOLED Display, GPS, iOS/Android | 44mm, 10-Day Battery, Water-Resistant, Sleep Monitor, 160+ Workout Modes, 400 Face Styles, Silicone Strap, Free App
Price
$99.99
Rating
4.4
Reviews
481
Latest month sales

B0DYJKTHYF
Amazfit Bip 6 Smart Watch, 1.97" AMOLED Display, GPS, iOS/Android | 46mm, 14-Day Battery, Bluetooth Call & Text, Water-Resistant, Free Maps, AI, Health & Sleep Tracker, 140+ Workout Modes
Price
$79.00
Rating
4.2
Reviews
6.9K
Latest month sales

B0F9XZMDBY
5 Pack Screen Protector for Smartwatch Amazfit Active 2 Smart Watch 44mm,Soft Flexible TPU Film Screen Protector,Full Coverage,HD Clear,Support Fingerprint Unlock
Unlock to view ASIN details and product titles
Price
$6.07
Rating
4.2
Reviews
233
Latest month sales
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