Anua Toner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anua Toner sales on Amazon US totaled 760,000 units in July 2026 (▼ 36.8% vs. the prior month), generating an estimated $13,094,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 66.6% of revenue, while a typical listing is priced at $17.78. The keyword itself pulled 40,641 Amazon queries over the same period (▼ 14.9% MoM).
Zooming out to the 12-month window ending July 2026, the anua toner Top 50 moved 8,640,050 units and $142,983,980 in cumulative sales — an average of 720,004 units and $11,915,332 per month. Monthly throughput topped out at 1,203,000 units in June 2026 and dipped to 457,300 in May 2026, leaving the latest reading 38.7% higher than August 2025.
Anua Toner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
760K
▼ 36.8% MoM
Monthly Revenue 2026/07
$13.1M
▼ 38.0% MoM
Top 10 Market Share 2026/07
67.1%
Anua Toner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anua toner listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 13.2% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 510,000 units and $8,720,100 in July 2026 — 67.1% of unit volume and 66.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anua Toner' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anua Toner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing anua toner brand in July 2026, moving 330,000 units across 7 ASINs for 64.7% of Top 10 volume. The Ordinary follows with 160,000 units (31.4%), ahead of BYOMA on 20,000 units (3.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.25 to $21.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
7 ASINs in Top 10
64.7%
Units
330K
Revenue
$6.5M
Avg. price
$21.05
B0DG1DQ2S7
$22.00·★4.5·6.2K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0BVV8BNYJ
$13.00·★4.6·20.7K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.5K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50KB0FVT77ZLL
$21.00·★4.5·5.8K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·4.9K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40KB0CLLV2T1P
$21.85·★4.5·16.7K revsANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30KB0GKFD9ZQW
$28.50·★4.5·1.1K revsANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
Units sold30K
The Ordinary
2 ASINs in Top 10
31.4%
Units
160K
Revenue
$1.9M
Avg. price
$11.25
B071914GGL
$13.50·★4.7·61K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100KB0DMTDN158
$9.00·★4.7·61K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60K
BYOMA
1 ASIN in Top 10
3.9%
Units
20K
Revenue
$299.8K
Avg. price
$14.99
B0CSDWS3HJ
$14.99·★4.7·6.3K revsBYOMA Hydrating Milky Toner | Dewy, Ultra Hydrating, Soothes Skin, Locks in Moisture, Reduces Redness, Barrier Repair
Units sold20K
Trending Anua Toner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DXPJ1MJG leads positive momentum with ▲ 500.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DXPJ1MJG
APRILSKIN TXA Niacinamide Pink Milky Toner | Cream Toner with TXA & Niacinamide - Brightening, Deep Hydration, Dull Skin, 5.07 fl. oz.
Price
$10.00
Rating
4.6
Reviews
624
Latest month sales
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