Prequel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prequel sales on Amazon US totaled 698,900 units in July 2026 (▼ 18.4% vs. the prior month), generating an estimated $13,895,550 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.4% of unit volume and 74.1% of revenue, while a typical listing is priced at $22.01. The keyword itself pulled 69,066 Amazon queries over the same period (▼ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the prequel Top 50 moved 6,729,250 units and $126,577,098 in cumulative sales — an average of 560,771 units and $10,548,091 per month. Monthly throughput topped out at 856,500 units in June 2026 and dipped to 339,600 in May 2026, leaving the latest reading 66.6% higher than August 2025.
Prequel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
698.9K
▼ 18.4% MoM
Monthly Revenue 2026/07
$13.9M
▼ 17.5% MoM
Top 10 Market Share 2026/07
74.4%
Prequel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prequel listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 14.3% of every unit tracked in this report.
The Top 10 ASINs account for 520,000 units and $10,300,700 in July 2026 — 74.4% of unit volume and 74.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prequel' on Amazon
July 2026
Is 74.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B08BW46XXK
Vanicream Daily Facial Moisturizer, Face Cream with 5 Key Cermides & Hyaluronic Acid, 3 Fl Oz, Formulated Without Common Irritants for Sensitive Skin, Lightweight, Non-Greasy Hydration
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0GVQ6NYR3
medicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
50K
vs. prior month
$1.4M
latest month
12-month trend
B0DWFLY18Y
Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
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Best Prequel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing prequel brand in July 2026, moving 100,000 units across 1 ASIN for 19.2% of Top 10 volume. Vanicream follows with 100,000 units (19.2%), ahead of CeraVe on 90,000 units (17.3%).
Volume is spread across 9 brands, with the top three holding 55.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
19.2%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·50K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
Vanicream
1 ASIN in Top 10
19.2%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.4K revsVanicream Daily Facial Moisturizer, Face Cream with 5 Key Cermides & Hyaluronic Acid, 3 Fl Oz, Formulated Without Common Irritants for Sensitive Skin, Lightweight, Non-Greasy Hydration
Units sold100K
CeraVe
1 ASIN in Top 10
17.3%
Units
90K
Revenue
$1.3M
Avg. price
$11.99
B00365DABC
$11.99·★4.7·62.9K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90K
Trending Prequel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GVQ6NYR3 booked 50K units at $29.90. On the growth side, B0FY37K9L4 leads positive momentum with ▲ 80.0% MoM growth on 900 units, with B0DW1FDJVM close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVQ6NYR3
medicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Price
$29.90
Rating
4.4
Reviews
417
Latest month sales
B0FY37K9L4
Prequel Skin Retinal Renew – 0.2% Retinaldehyde Gel with Ectoin, Cica & Jojoba Oil – Smooths Texture, Firms & Evens Tone – Supports Skin Barrier – Dermatologist Developed – Low-Irritation Retinoid
Price
$35.00
Rating
4.5
Reviews
120
Latest month sales
B0DW1FDJVM
Peach Slices Fix All Recovery Spray (4 oz) - Purify, Soothe, & Relieve - Zits, Stressors, & Redness - Hypochlorous Acid Spray - Electrolyzed Water - Vegan & Cruelty Free - Korean Skin Care & Beauty
Unlock to view ASIN details and product titles
Price
$11.88
Rating
4.5
Reviews
342
Latest month sales
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