Benzoyl Peroxide Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Benzoyl Peroxide Body Wash sales on Amazon US totaled 594,200 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $8,114,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.6% of unit volume and 57.7% of revenue, while a typical listing is priced at $18.38. The keyword itself pulled 57,263 Amazon queries over the same period (▲ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the benzoyl peroxide body wash Top 50 moved 5,632,550 units and $75,702,491 in cumulative sales — an average of 469,379 units and $6,308,541 per month. Monthly throughput topped out at 625,500 units in June 2026 and dipped to 306,800 in May 2026, leaving the latest reading 40.9% higher than August 2025.
Benzoyl Peroxide Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
594.2K
▼ 5.0% MoM
Monthly Revenue 2026/07
$8.1M
▼ 3.6% MoM
Top 10 Market Share 2026/07
65.6%
Benzoyl Peroxide Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold benzoyl peroxide body wash listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.12 apiece — equal to 16.8% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $4,682,700 in July 2026 — 65.6% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Benzoyl Peroxide Body Wash' on Amazon
July 2026
Is 65.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B081KLNHSG
PanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce | Dermatologist-Recommended, Antibacterial Daily Cleanser, Unclogs Pores, Treat & Prevent Acne, Non-Comedogenic, All Skin Types
40K
▲ 0.0%vs. prior month
$426.8K
latest month
12-month trend
B0DBSMQMWF
PanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
40K
▲ 33.3%vs. prior month
$338.4K
latest month
12-month trend
B07YLJPMC3
CeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B09SQFPLC9
PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide, Maximum Strength Bar Soap for Face, Chest and Back, Benzoyl Peroxide Soap Body Wash, Vegan, For Acne Prone Skin, 4 oz | Maximum Strength, Soap-Free Body Wash, Clears & Prevents Acne, Non-Drying, pH Balanced, Vegan, Perfect for Gym or Travel
30K
▲ 0.0%vs. prior month
$284.1K
latest month
12-month trend
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Best Benzoyl Peroxide Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing benzoyl peroxide body wash brand in July 2026, moving 210,000 units across 4 ASINs for 53.8% of Top 10 volume. Dove follows with 70,000 units (17.9%), ahead of CeraVe on 60,000 units (15.4%).
With 6 brands splitting the Top 10 and 87.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.71 to $13.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
4 ASINs in Top 10
53.8%
Units
210K
Revenue
$2.1M
Avg. price
$8.71
B081KL2QYJ
$10.12·★4.6·82.7K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100KB081KLNHSG
$10.12·★4.6·17.7K revsPanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce | Dermatologist-Recommended, Antibacterial Daily Cleanser, Unclogs Pores, Treat & Prevent Acne, Non-Comedogenic, All Skin Types
Units sold40KB0DBSMQMWF
$6.37·★4.6·82.7K revsPanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold40KB09SQFPLC9
$8.24·★4.7·6.8K revsPanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide, Maximum Strength Bar Soap for Face, Chest and Back, Benzoyl Peroxide Soap Body Wash, Vegan, For Acne Prone Skin, 4 oz | Maximum Strength, Soap-Free Body Wash, Clears & Prevents Acne, Non-Drying, pH Balanced, Vegan, Perfect for Gym or Travel
Units sold30K
Dove
1 ASIN in Top 10
17.9%
Units
70K
Revenue
$767.9K
Avg. price
$10.97
B09DDD6YGJ
$10.97·★4.8·6.5K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70K
CeraVe
2 ASINs in Top 10
15.4%
Units
60K
Revenue
$868.8K
Avg. price
$13.74
B07YLJPMC3
$13.49·★4.6·35.8K revsCeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Units sold30KB077TWXCQV
$13.99·★4.6·37.1K revsCeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
Units sold30K
Trending Benzoyl Peroxide Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00SH46VR2 leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0FNWJFQFM close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00SH46VR2
Proactiv 3 Step Acne Treatment - Benzoyl Peroxide Face Wash, Repairing Acne Spot Treatment for Face And Body, Exfoliating Toner - 60 Day Complete Acne Skin Care Kit
Price
$59.17
Rating
4.5
Reviews
49.8K
Latest month sales
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Price
$19.80
Rating
4.6
Reviews
1.3K
Latest month sales
B00028NFQQ
Dr. Bronner's Pure-Castile Magic Liquid Soap (Lavender, 8 Ounce) – Made with Regenerative Organic Certified Oils – For Face, Body Wash, Baby Soap & Sensitive Skin – Concentrated, Vegan, Non-GMO
Unlock to view ASIN details and product titles
Price
$7.69
Rating
4.7
Reviews
29.4K
Latest month sales
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