Benzoyl Peroxide Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Benzoyl Peroxide sales on Amazon US totaled 422,300 units in July 2026 (▲ 2.3% vs. the prior month), generating an estimated $5,495,017 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.0% of unit volume and 60.2% of revenue, while a typical listing is priced at $17.48. The keyword itself pulled 122,051 Amazon queries over the same period (▲ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the benzoyl peroxide Top 50 moved 4,229,150 units and $54,871,017 in cumulative sales — an average of 352,429 units and $4,572,585 per month. Monthly throughput topped out at 422,300 units in July 2026 and dipped to 244,300 in May 2026, leaving the latest reading 21.3% higher than August 2025.
Benzoyl Peroxide Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
422.3K
▲ 2.3% MoM
Monthly Revenue 2026/07
$5.5M
▲ 3.7% MoM
Top 10 Market Share 2026/07
71.0%
Benzoyl Peroxide Market Share & Sales Concentration on Amazon US — July 2026
The most-sold benzoyl peroxide listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.12 apiece — equal to 23.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,309,100 in July 2026 — 71.0% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Benzoyl Peroxide' on Amazon
July 2026
Is 71.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B081KLNHSG
PanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce
40K
▲ 0.0%vs. prior month
$426.8K
latest month
12-month trend
B0DBSMQMWF
PanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
40K
▲ 33.3%vs. prior month
$338.4K
latest month
12-month trend
B07YLJPMC3
CeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B09SQFPLC9
PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide, Maximum Strength Bar Soap for Face, Chest and Back, Benzoyl Peroxide Soap Body Wash, Vegan, For Acne Prone Skin, 4 oz | Maximum Strength, Soap-Free Body Wash, Clears & Prevents Acne, Non-Drying, pH Balanced, Vegan, Perfect for Gym or Travel
30K
▲ 0.0%vs. prior month
$284.1K
latest month
12-month trend
B00NR1YVYU
Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel, 1 oz
20K
▲ 0.0%vs. prior month
$193.6K
latest month
12-month trend
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Best Benzoyl Peroxide Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing benzoyl peroxide brand in July 2026, moving 210,000 units across 4 ASINs for 70.0% of Top 10 volume. CeraVe follows with 30,000 units (10.0%), ahead of Neutrogena on 30,000 units (10.0%).
With 6 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.71 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
4 ASINs in Top 10
70.0%
Units
210K
Revenue
$2.1M
Avg. price
$8.71
B081KL2QYJ
$10.12·★4.6·82.7K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100KB081KLNHSG
$10.12·★4.6·17.7K revsPanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce
Units sold40KB0DBSMQMWF
$6.37·★4.6·82.7K revsPanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold40KB09SQFPLC9
$8.24·★4.7·6.8K revsPanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide, Maximum Strength Bar Soap for Face, Chest and Back, Benzoyl Peroxide Soap Body Wash, Vegan, For Acne Prone Skin, 4 oz | Maximum Strength, Soap-Free Body Wash, Clears & Prevents Acne, Non-Drying, pH Balanced, Vegan, Perfect for Gym or Travel
Units sold30K
CeraVe
1 ASIN in Top 10
10.0%
Units
30K
Revenue
$449.1K
Avg. price
$13.49
B07YLJPMC3
$13.49·★4.6·35.8K revsCeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Units sold30K
Neutrogena
2 ASINs in Top 10
10.0%
Units
30K
Revenue
$283.3K
Avg. price
$9.32
B00NR1YVYU
$9.68·★4.5·27.8K revsNeutrogena Rapid Clear Stubborn Acne Spot Treatment Gel, 1 oz
Units sold20KB00UOLIOC6
$8.97·★4.6·4.4K revsNeutrogena On-The-Spot Acne Spot Treatment Cream, 0.75 oz | 2.5% Benzoyl Peroxide, Gentle Blemish Medicine, Acne-Prone Skin, Vanishing Formula, Clinically Proven Day-1 Results
Units sold10K
Trending Benzoyl Peroxide Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0166NTN2U leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0GX83YMDQ close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0166NTN2U
Oxy Maximum Strength Face Wash
Price
$5.68
Rating
4.6
Reviews
3.8K
Latest month sales
B0GX83YMDQ
Shield Face Acne System for Men and Boys, Easy 3-Step Clear Skin Kit with 4% Benzoyl Peroxide Face Wash, Adapinoid Spray and Manuka Honey Moisturizer, Clears Breakouts and Balances Oily Skin
Price
$34.60
Rating
3.8
Reviews
69
Latest month sales
B0GR57821S
Folliculitis Treatment Cream - 5% Benzoyl Peroxide Treatment for Scalp, Body & Back Bumps, Fast-Acting Relief Ointment for Itching, Redness & Acne, with Centella & Ceramides, Sensitive Skin, 3.53 oz
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.7
Reviews
94
Latest month sales
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