Animal Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Animal Protein Powder sales on Amazon US totaled 368,000 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $17,156,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 50.5% of revenue, while a typical listing is priced at $53.95. The keyword itself pulled 15,799 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the animal protein powder Top 50 moved 3,973,800 units and $175,835,996 in cumulative sales — an average of 331,150 units and $14,653,000 per month. Monthly throughput topped out at 425,000 units in June 2026 and dipped to 200,400 in May 2026, leaving the latest reading 6.3% higher than August 2025.
Animal Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
368K
▼ 13.4% MoM
Monthly Revenue 2026/07
$17.2M
▼ 14.6% MoM
Top 10 Market Share 2026/07
57.1%
Animal Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold animal protein powder listing on Amazon US in July 2026 is ASIN B00J074W94 (Brand: Orgain), which sold 40,000 units at $31.98 apiece — equal to 10.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $8,660,300 in July 2026 — 57.1% of unit volume and 50.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Animal Protein Powder' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B002DYIZH6
Optimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
20K
▼ 33.3%vs. prior month
$913.2K
latest month
12-month trend
B07L48J4HW
Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men, 5 Types of Hydrolyzed Collagen, Grass-Fed, Non-GMO & Unflavored, Pure Protein for Youthful Skin & Joint Recovery
20K
▲ 0.0%vs. prior month
$618.2K
latest month
12-month trend
B0CQ32D39X
Transparent Labs Grass-Fed Whey Protein - 30 Servings, Milk Chocolate | Naturally Flavored, Gluten Free Whey Protein Isolate Powder with 28g of Protein per Serving & 9 Amino Acids
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Animal Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing animal protein powder brand in July 2026, moving 50,000 units across 2 ASINs for 23.8% of Top 10 volume. Orgain follows with 40,000 units (19.0%), ahead of Transparent Labs on 40,000 units (19.0%).
With 8 brands splitting the Top 10 and 61.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.98 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
2 ASINs in Top 10
23.8%
Units
50K
Revenue
$2.3M
Avg. price
$52.00
B000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB002DYIZH6
$54.25·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20K
Orgain
1 ASIN in Top 10
19.0%
Units
40K
Revenue
$1.2M
Avg. price
$31.98
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
Units sold40K
Transparent Labs
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$2.4M
Avg. price
$59.99
B0CQ32D39X
$59.99·★4.7·1.9K revsTransparent Labs Grass-Fed Whey Protein - 30 Servings, Milk Chocolate | Naturally Flavored, Gluten Free Whey Protein Isolate Powder with 28g of Protein per Serving & 9 Amino Acids
Units sold20KB0CQ3JTR6F
$59.99·★4.5·1.7K revsTransparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla | Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids
Units sold20K
Trending Animal Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B06ZZ3PJQD leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0BRWSBYVJ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B0BRWSBYVJ
Animal 100% Whey Protein Powder, 20G High Protein | Vanilla 4LB | Pre & Post Workout Meal Replacement with BCAAs | Build Strength, Muscle & Recover Faster | Low Carb, Low Sugar, Great Taste
Price
$64.95
Rating
4.6
Reviews
1.1K
Latest month sales
B0BRWSVPSQ
Animal 100% Whey Protein Powder, 20G High Protein | Chocolate 4LB | Pre & Post Workout Meal Replacement with BCAAs | Build Strength, Muscle & Recover Faster | Low Carb, Low Sugar, Great Taste
Unlock to view ASIN details and product titles
Price
$64.95
Rating
4.5
Reviews
1.8K
Latest month sales
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