Anastasia Brow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anastasia Brow Pencil sales on Amazon US totaled 193,600 units in July 2026 (▼ 30.6% vs. the prior month), generating an estimated $2,285,513 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 40.2% of revenue, while a typical listing is priced at $15.46. The keyword itself pulled 51,702 Amazon queries over the same period (▼ 22.6% MoM).
Zooming out to the 12-month window ending July 2026, the anastasia brow pencil Top 50 moved 2,332,750 units and $27,959,396 in cumulative sales — an average of 194,396 units and $2,329,950 per month. Monthly throughput topped out at 279,000 units in June 2026 and dipped to 129,300 in May 2026, leaving the latest reading 6.7% higher than August 2025.
Anastasia Brow Pencil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.6K
▼ 30.6% MoM
Monthly Revenue 2026/07
$2.3M
▼ 38.1% MoM
Top 10 Market Share 2026/07
51.7%
Anastasia Brow Pencil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anastasia brow pencil listing on Amazon US in July 2026 is ASIN B00WAJAKOU (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $917,650 in July 2026 — 51.7% of unit volume and 40.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anastasia Brow Pencil' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B00WZRJSPY
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
10K
▲ 0.0%vs. prior month
$114.2K
latest month
12-month trend
B0B52KG7YP
e.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
B017OF39W4
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Brunette
7K
▼ 22.2%vs. prior month
$77K
latest month
12-month trend
B00INCDKDQ
NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel - Clear
7K
▼ 30.0%vs. prior month
$55.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anastasia Brow Pencil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing anastasia brow pencil brand in July 2026, moving 30,000 units across 2 ASINs for 30.0% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 24,000 units (24.0%), ahead of L'Oreal Paris on 20,000 units (20.0%).
With 7 brands splitting the Top 10 and 74.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.25 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
2 ASINs in Top 10
30.0%
Units
30K
Revenue
$110K
Avg. price
$4.25
B00WAJAKOU
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB0B52KG7YP
$5.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10K
NYX PROFESSIONAL MAKEUP
3 ASINs in Top 10
24.0%
Units
24K
Revenue
$247K
Avg. price
$9.82
B00WZRJSPY
$11.49·★4.5·72.4K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
Units sold10KB017OF39W4
$9.99·★4.5·72.4K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Brunette
Units sold7KB00INCDKDQ
$7.97·★4.2·43.9K revsNYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel - Clear
Units sold7K
L'Oreal Paris
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
Trending Anastasia Brow Pencil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08TMDTSM2 booked 7K units at $22.00, with ▼ 12.5% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08TMDTSM2
LAURA GELLER Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel, Taupe
Price
$22.00
Rating
4.2
Reviews
4.8K
Latest month sales
B09W2JQ1JC
3Pcs Waterproof Eyebrow Pencil Dark Brown, Premium Eye Brow Pencil Brn with Spoolie Brush, Longwearing for Perfect Brows, Professional, Precision, Defines, Double-ended Eyebrow Pen for Women, O'CHEAL
Price
$5.98
Rating
4.4
Reviews
2.6K
Latest month sales
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