Amika Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amika sales on Amazon US totaled 443,000 units in July 2026 (▼ 38.4% vs. the prior month), generating an estimated $12,215,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.1% of unit volume and 45.5% of revenue, while a typical listing is priced at $28.52. The keyword itself pulled 144,729 Amazon queries over the same period (▼ 24.4% MoM).
Zooming out to the 12-month window ending July 2026, the amika Top 50 moved 4,931,250 units and $143,180,594 in cumulative sales — an average of 410,938 units and $11,931,716 per month. Monthly throughput topped out at 703,000 units in June 2026 and dipped to 240,000 in May 2026, leaving the latest reading 27.7% higher than August 2025.
Amika Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
443K
▼ 38.4% MoM
Monthly Revenue 2026/07
$12.2M
▼ 43.7% MoM
Top 10 Market Share 2026/07
45.1%
Amika Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amika listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 11.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $5,552,900 in July 2026 — 45.1% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amika' on Amazon
July 2026
Is 45.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10in1 Multitasking Spray - Heat Protection, Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5, 5.7 oz
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
20K
▲ 100.0%vs. prior month
$480K
latest month
12-month trend
B00C5AHTVQ
Nexxus Therappe Humectress Shampoo + Conditioner Set 33.8 oz 2 ct | Hydrating for dry hair, 72H moisture system, Controls frizz, Moisturizing for softness & shine
10K
▲ 0.0%vs. prior month
$375K
latest month
12-month trend
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Best Amika Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing amika brand in July 2026, moving 70,000 units across 2 ASINs for 35.0% of Top 10 volume. Pantene follows with 30,000 units (15.0%), ahead of COLOR WOW on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.84 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
2 ASINs in Top 10
35.0%
Units
70K
Revenue
$1.9M
Avg. price
$26.50
B09HR5KSR8
$29.00·★4.3·31.4K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold50KB0F67KS3K1
$24.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold20K
Pantene
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.5·3.1K revsPantene Miracle Rescue 10in1 Multitasking Spray - Heat Protection, Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5, 5.7 oz
Units sold30K
COLOR WOW
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$888K
Avg. price
$30.00
B073CWSQ51
$30.00·★4.3·110.6K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Trending Amika Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F67KS3K1 booked 20K units at $24.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Price
$24.00
Rating
4.4
Reviews
2.1K
Latest month sales
B00C5AHTVQ
Nexxus Therappe Humectress Shampoo + Conditioner Set 33.8 oz 2 ct | Hydrating for dry hair, 72H moisture system, Controls frizz, Moisturizing for softness & shine
Price
$46.55
Rating
4.6
Reviews
22.4K
Latest month sales
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Unlock to view ASIN details and product titles
Price
$26.00
Rating
4.7
Reviews
41.1K
Latest month sales
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