American Crew Fiber Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

American Crew Fiber sales on Amazon US totaled 215,700 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $3,843,142 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 50.3% of revenue, while a typical listing is priced at $19.36. The keyword itself pulled 27,185 Amazon queries over the same period (▲ 1.7% MoM).

Zooming out to the 12-month window ending July 2026, the american crew fiber Top 50 moved 2,436,200 units and $43,037,425 in cumulative sales — an average of 203,017 units and $3,586,452 per month. Monthly throughput topped out at 229,300 units in June 2026 and dipped to 123,700 in May 2026, leaving the latest reading 13.9% higher than August 2025.

2.4MTotal units sold · Last 12 months
$43MTotal revenue · Last 12 months
27.2K▲ 1.7% MoM
Monthly search volume
$19.36Avg. price · July 2026

American Crew Fiber Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales189.4K
Revenue$3.4M

2025/09

Sales185.8K
Revenue$3.3M

2025/10

Sales205.8K
Revenue$3.7M

2025/11

Sales226.3K
Revenue$4M

2025/12

Sales220.1K
Revenue$3.7M

2026/01

Sales194.7K
Revenue$3.5M

2026/02

Sales215.9K
Revenue$3.7M

2026/03

Sales219.6K
Revenue$3.8M

2026/04

Sales209.9K
Revenue$3.7M

2026/05

Sales123.7K
Revenue$2.3M

2026/06

Sales229.3K
Revenue$4.2M
215.7K

2026/07

Sales215.7K
Revenue$3.8M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

215.7K

▼ 5.9% MoM

Monthly Revenue 2026/07

$3.8M

▼ 8.6% MoM

Top 10 Market Share 2026/07

52.9%

See the Top 10 ASINs driving 52.9% of sales

American Crew Fiber Market Share & Sales Concentration on Amazon US — July 2026

The most-sold american crew fiber listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 18.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 114,000 units and $1,934,610 in July 2026 — 52.9% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'American Crew Fiber' on Amazon

July 2026
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52.9% Volume Share 114K units sold
50.3% Revenue Share $1.9M estimated
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Top 5 Volume Share breakdown

B08SNSSTPZ 18.5%
B0BQCW2XFJ 4.6%
B0BZT8JYSR 4.6%
B000MD65FO 4.6%
B0007CXWC4 3.7%
Others 63.8%
#1
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size

B08SNSSTPZ

L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size

$9.66·★ 4.5·30.5K reviews
Monthly Sales

40K

▲ 0.0%

vs. prior month

Revenue

$388K

latest month

Monthly Trend

12-month trend

#2
AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

B0BQCW2XFJ

AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

$18.51·★ 4.6·2.6K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$166.5K

latest month

Monthly Trend

12-month trend

#3
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.

B0BZT8JYSR

Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.

$27.00·★ 4.1·1.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$270K

latest month

Monthly Trend

12-month trend

#4
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair

B000MD65FO

Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair

$34.99·★ 4.6·61.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$345.4K

latest month

Monthly Trend

12-month trend

#5
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz

B0007CXWC4

AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz

$15.07·★ 4.6·29.4K reviews
Monthly Sales

8K

▲ 2566.7%

vs. prior month

Revenue

$115.5K

latest month

Monthly Trend

12-month trend

#6
Kenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types

B000Q6KZW6

Kenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types

$25.00·★ 4.6·13.2K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$200K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best American Crew Fiber Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

L3 is the best-performing american crew fiber brand in July 2026, moving 40,000 units across 1 ASIN for 35.1% of Top 10 volume. AMERICAN CREW follows with 18,000 units (15.8%), ahead of Highland on 10,000 units (8.8%).

Volume is spread across 9 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.66 to $27.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.1%
15.8%
8.8%
40.4%
L3
AMERICAN CREW
Highland
Other brands
1

L3

1 ASIN in Top 10

35.1%

Units

40K

Revenue

$388K

Avg. price

$9.66

  • L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size

    B08SNSSTPZ

    $9.66·★4.5·30.5K revs

    L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size

    Units sold40K
2

AMERICAN CREW

2 ASINs in Top 10

15.8%

Units

18K

Revenue

$282K

Avg. price

$16.79

  • AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

    B0BQCW2XFJ

    $18.51·★4.6·2.6K revs

    AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

    Units sold10K
  • AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz

    B0007CXWC4

    $15.07·★4.6·29.4K revs

    AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz

    Units sold8K
3

Highland

1 ASIN in Top 10

8.8%

Units

10K

Revenue

$270K

Avg. price

$27.00

  • Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.

    B0BZT8JYSR

    $27.00·★4.1·1.5K revs

    Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.

    Units sold10K

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