American Crew Fiber Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

American Crew Fiber sales on Amazon US totaled 208,700 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $3,690,312 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 51.5% of revenue, while a typical listing is priced at $19.60. The keyword itself pulled 27,690 Amazon queries over the same period (▲ 7.6% MoM).

Zooming out to the 12-month window ending July 2026, the american crew fiber Top 50 moved 2,377,300 units and $41,672,830 in cumulative sales — an average of 198,108 units and $3,472,736 per month. Monthly throughput topped out at 223,300 units in November 2025 and dipped to 119,000 in May 2026, leaving the latest reading 12.4% higher than August 2025.

2.4MTotal units sold · Last 12 months
$41.7MTotal revenue · Last 12 months
27.7K▲ 7.6% MoM
Monthly search volume
$19.60Avg. price · July 2026

American Crew Fiber Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales185.6K
Revenue$3.3M

2025/09

Sales182.8K
Revenue$3.3M

2025/10

Sales202.8K
Revenue$3.6M

2025/11

Sales223.3K
Revenue$3.9M

2025/12

Sales220.1K
Revenue$3.6M

2026/01

Sales189.7K
Revenue$3.4M

2026/02

Sales210.9K
Revenue$3.6M

2026/03

Sales213.2K
Revenue$3.7M

2026/04

Sales201.9K
Revenue$3.5M

2026/05

Sales119K
Revenue$2.1M

2026/06

Sales219.3K
Revenue$4M
208.7K

2026/07

Sales208.7K
Revenue$3.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

208.7K

▼ 4.8% MoM

Monthly Revenue 2026/07

$3.7M

▼ 7.5% MoM

Top 10 Market Share 2026/07

53.7%

See the Top 10 ASINs driving 53.7% of sales

American Crew Fiber Market Share & Sales Concentration on Amazon US — July 2026

The most-sold american crew fiber listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.56 apiece — equal to 19.2% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 112,000 units and $1,900,270 in July 2026 — 53.7% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'American Crew Fiber' on Amazon

July 2026
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53.7% Volume Share 112K units sold
51.5% Revenue Share $1.9M estimated
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Top 5 Volume Share breakdown

B08SNSSTPZ 19.2%
B0BQCW2XFJ 4.8%
B0BZT8JYSR 4.8%
B000MD65FO 4.8%
B0007CXWC4 3.8%
Others 62.6%
#1
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size

B08SNSSTPZ

L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size

$9.56· 4.5·30.4K reviews
Monthly Sales

40K

▲ 0.0%

vs. prior month

Revenue

$388K

latest month

Monthly Trend

12-month trend

#2
AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

B0BQCW2XFJ

AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

$18.51· 4.6·2.6K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$166.5K

latest month

Monthly Trend

12-month trend

#3
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.

B0BZT8JYSR

Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.

$27.00· 4.1·1.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$270K

latest month

Monthly Trend

12-month trend

#4
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair

B000MD65FO

Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair

$50.00· 4.6·61.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$345.4K

latest month

Monthly Trend

12-month trend

#5
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz

B0007CXWC4

AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz

$14.95· 4.6·29.3K reviews
Monthly Sales

8K

▲ 2566.7%

vs. prior month

Revenue

$115.5K

latest month

Monthly Trend

12-month trend

#6
Got2B Glued Styling Spiking Hair Gel 2 - 6 oz tubes + 1 Travel 1.25 oz tube | Creates stiff spikes or messy styles, Water resistant formula, Wind-tunnel tested hold, Includes bonus mini for on-the-go use

B09QS1GGF8

Got2B Glued Styling Spiking Hair Gel 2 - 6 oz tubes + 1 Travel 1.25 oz tube | Creates stiff spikes or messy styles, Water resistant formula, Wind-tunnel tested hold, Includes bonus mini for on-the-go use

$19.47· 4.8·5.1K reviews
Monthly Sales

7K

▲ 0.0%

vs. prior month

Revenue

$134.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best American Crew Fiber Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

L3 is the best-performing american crew fiber brand in July 2026, moving 40,000 units across 1 ASIN for 35.7% of Top 10 volume. AMERICAN CREW follows with 18,000 units (16.1%), ahead of Highland on 10,000 units (8.9%).

With 9 brands splitting the Top 10 and 60.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.56 to $27.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.7%
16.1%
8.9%
39.3%
L3
AMERICAN CREW
Highland
Other brands
1

L3

1 ASIN in Top 10

35.7%

Units

40K

Revenue

$388K

Avg. price

$9.56

  • L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size

    B08SNSSTPZ

    $9.56·4.5·30.4K revs

    L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size

    Units sold40K
2

AMERICAN CREW

2 ASINs in Top 10

16.1%

Units

18K

Revenue

$282K

Avg. price

$16.73

  • AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

    B0BQCW2XFJ

    $18.51·4.6·2.6K revs

    AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

    Units sold10K
  • AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz

    B0007CXWC4

    $14.95·4.6·29.3K revs

    AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz

    Units sold8K
3

Highland

1 ASIN in Top 10

8.9%

Units

10K

Revenue

$270K

Avg. price

$27.00

  • Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.

    B0BZT8JYSR

    $27.00·4.1·1.4K revs

    Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.

    Units sold10K

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