American Crew Fiber Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
American Crew Fiber sales on Amazon US totaled 215,700 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $3,843,142 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 50.3% of revenue, while a typical listing is priced at $19.36. The keyword itself pulled 27,185 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the american crew fiber Top 50 moved 2,436,200 units and $43,037,425 in cumulative sales — an average of 203,017 units and $3,586,452 per month. Monthly throughput topped out at 229,300 units in June 2026 and dipped to 123,700 in May 2026, leaving the latest reading 13.9% higher than August 2025.
American Crew Fiber Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
215.7K
▼ 5.9% MoM
Monthly Revenue 2026/07
$3.8M
▼ 8.6% MoM
Top 10 Market Share 2026/07
52.9%
American Crew Fiber Market Share & Sales Concentration on Amazon US — July 2026
The most-sold american crew fiber listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 18.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $1,934,610 in July 2026 — 52.9% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'American Crew Fiber' on Amazon
July 2026









Is 52.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend

B0BQCW2XFJ
AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend

B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend

B000MD65FO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$345.4K
latest month
12-month trend

B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
8K
▲ 2566.7%vs. prior month
$115.5K
latest month
12-month trend

B000Q6KZW6
Kenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types
8K
▼ 20.0%vs. prior month
$200K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best American Crew Fiber Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing american crew fiber brand in July 2026, moving 40,000 units across 1 ASIN for 35.1% of Top 10 volume. AMERICAN CREW follows with 18,000 units (15.8%), ahead of Highland on 10,000 units (8.8%).
Volume is spread across 9 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.66 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
1 ASIN in Top 10
35.1%
Units
40K
Revenue
$388K
Avg. price
$9.66

B08SNSSTPZ
$9.66·★4.5·30.5K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40K
AMERICAN CREW
2 ASINs in Top 10
15.8%
Units
18K
Revenue
$282K
Avg. price
$16.79

B0BQCW2XFJ
$18.51·★4.6·2.6K revsAMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
Units sold10K
B0007CXWC4
$15.07·★4.6·29.4K revsAMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Units sold8K
Highland
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$270K
Avg. price
$27.00

B0BZT8JYSR
$27.00·★4.1·1.5K revsHighland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
Units sold10K
Trending American Crew Fiber Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0007CXWC4 booked 8K units at $15.07, with ▲ 2566.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Price
$15.07
Rating
4.6
Reviews
29.4K
Latest month sales

B0DLJJMY9D
BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)
Price
$25.00
Rating
4.4
Reviews
655
Latest month sales

B0FY8299DH
Cremo Texture Paste Hair Styling Products for Men, 3.4 oz | Volumizing mens hair paste, Strong texturizing hold, Subtle low shine finish, Versatile dry or damp application, Barber grade
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.4
Reviews
7.3K
Latest month sales
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