Air Wick Plug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Wick Plug sales on Amazon US totaled 278,000 units in July 2026 (▼ 7.5% vs. the prior month), generating an estimated $4,175,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.2% of unit volume and 43.6% of revenue, while a typical listing is priced at $15.50. The keyword itself pulled 36,826 Amazon queries over the same period (▲ 16.3% MoM).
Zooming out to the 12-month window ending July 2026, the air wick plug Top 50 moved 2,758,500 units and $43,289,454 in cumulative sales — an average of 229,875 units and $3,607,454 per month. Monthly throughput topped out at 300,600 units in June 2026 and dipped to 143,200 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Air Wick Plug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
278K
▼ 7.5% MoM
Monthly Revenue 2026/07
$4.2M
▼ 14.0% MoM
Top 10 Market Share 2026/07
43.2%
Air Wick Plug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air wick plug listing on Amazon US in July 2026 is ASIN B00QIT9K94 (Brand: Air Wick), which sold 20,000 units at $1.98 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $1,821,300 in July 2026 — 43.2% of unit volume and 43.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Wick Plug' on Amazon
July 2026
Is 43.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00QIT9K94
Air Wick Plug In Scented Oil Warmer, White Gadget,1 count | Includes one white Air Wick plug-in scented oil warmer Gadget, Home Air Freshener Device , Room Fresheners for Home.
20K
▲ 100.0%vs. prior month
$39.6K
latest month
12-month trend
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
10K
▲ 66.7%vs. prior month
$157.3K
latest month
12-month trend
B07QKL4W1V
Air Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
10K
▼ 50.0%vs. prior month
$223.2K
latest month
12-month trend
B07QLQ3QP4
Air Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
10K
▲ 0.0%vs. prior month
$169.3K
latest month
12-month trend
B07QLQ3QP5
Air Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
10K
▲ 0.0%vs. prior month
$222.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Air Wick Plug Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Air Wick is the best-performing air wick plug brand in July 2026, moving 90,000 units across 7 ASINs for 75.0% of Top 10 volume. Febreze follows with 30,000 units (25.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.86 to $17.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Air Wick
7 ASINs in Top 10
75.0%
Units
90K
Revenue
$1.5M
Avg. price
$17.18
B00QIT9K94
$1.98·★4.6·14.7K revsAir Wick Plug In Scented Oil Warmer, White Gadget,1 count | Includes one white Air Wick plug-in scented oil warmer Gadget, Home Air Freshener Device , Room Fresheners for Home.
Units sold20KB07QPRV62S
$21.84·★4.7·44.1K revsAir Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
Units sold20KB07QKL4W1V
$21.98·★4.7·32.6K revsAir Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
Units sold10KB07QLQ3QP4
$16.99·★4.5·20.3K revsAir Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
Units sold10KB07QLQ3QP5
$22.46·★4.7·28.4K revsAir Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
Units sold10KB07QMQ8H5Q
$21.05·★4.7·46.8K revsAir Wick Plug-In Scented Oil Refills, Hawaii with Essential Oils, 10 Count | Air Wick Plug-In Scented Oil Refills, Hawaii Exotic Papaya and Hibiscus Flower Air Freshener in a 10-count pack.
Units sold10KB08S2XV852
$13.98·★4.7·29.8K revsAir Wick Essential Mist, Lavender & Almond Blossom Diffuser Refill, 3 count | Air Wick Essential Mist refills, Lavender & Almond Blossom scent, infused with Essential Oil, Diffuser refill, air freshener
Units sold10K
Febreze
3 ASINs in Top 10
25.0%
Units
30K
Revenue
$363.5K
Avg. price
$13.86
B0D9C5FPP8
$15.96·★4.6·6K revsFebreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Units sold10KB08TB82CPT
$14.43·★4.7·97.3K revsFebreze Plug In Air Freshener Fade Defy Plugs, Scented Oil Warmer- Pack of 4
Units sold10KB09S4TG3QQ
$11.19·★4.5·9.5K revsFebreze Bathroom Air Freshener, Odor-Fighting, Plug in Alternative, White, Air Fresheners for Small Spaces in Home, Bathroom, Kitchen, & Closet, Pet & Litter Box Odor Fighter, Gain Original Scent, 4ct
Units sold10K
Trending Air Wick Plug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D9C5FPP8 booked 10K units at $15.96, with ▲ 66.7% MoM change. On the growth side, B00QIT9K94 leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Price
$15.96
Rating
4.6
Reviews
6K
Latest month sales
B09S4TG3QQ
Febreze Bathroom Air Freshener, Odor-Fighting, Plug in Alternative, White, Air Fresheners for Small Spaces in Home, Bathroom, Kitchen, & Closet, Pet & Litter Box Odor Fighter, Gain Original Scent, 4ct
Price
$11.19
Rating
4.5
Reviews
9.5K
Latest month sales
B00QIT9K94
Air Wick Plug In Scented Oil Warmer, White Gadget,1 count | Includes one white Air Wick plug-in scented oil warmer Gadget, Home Air Freshener Device , Room Fresheners for Home.
Unlock to view ASIN details and product titles
Price
$1.98
Rating
4.6
Reviews
14.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this air wick plug report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card