Air Wick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Wick sales on Amazon US totaled 255,600 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $3,760,938 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 50.4% of revenue, while a typical listing is priced at $14.59. The keyword itself pulled 41,365 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the air wick Top 50 moved 2,317,900 units and $35,615,905 in cumulative sales — an average of 193,158 units and $2,967,992 per month. Monthly throughput topped out at 265,900 units in June 2026 and dipped to 125,600 in May 2026, leaving the latest reading 41.8% higher than August 2025.
Air Wick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
255.6K
▼ 3.9% MoM
Monthly Revenue 2026/07
$3.8M
▼ 10.7% MoM
Top 10 Market Share 2026/07
46.2%
Air Wick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air wick listing on Amazon US in July 2026 is ASIN B00QIT9K94 (Brand: Air Wick), which sold 20,000 units at $1.98 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 118,000 units and $1,894,690 in July 2026 — 46.2% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Wick' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00QIT9K94
Air Wick Plug in Scented Oil Warmer, White, 1 Count, Essential Oils, Air Freshener | Includes one white Air Wick plug-in scented oil warmer Gadget, Home Air Freshener Device , Room Fresheners for Home.
20K
▲ 100.0%vs. prior month
$39.6K
latest month
12-month trend
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
B07QKL4W1V
Air Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
10K
▼ 50.0%vs. prior month
$223.2K
latest month
12-month trend
B07QLQ3QP4
Air Wick Plug in Scented Oil Starter Kit, 2 Warmers + 6 Refills, Lavender & Chamomile, Eco Friendly, Essential Oils, Air Freshener | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
10K
▲ 0.0%vs. prior month
$169.3K
latest month
12-month trend
B07QLQ3QP5
Air Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
10K
▲ 0.0%vs. prior month
$222.5K
latest month
12-month trend
B07QMQ8H5Q
Air Wick Plug-In Scented Oil Refills, Hawaii with Essential Oils, 10 Count | Air Wick Plug-In Scented Oil Refills, Hawaii Exotic Papaya and Hibiscus Flower Air Freshener in a 10-count pack.
10K
▲ 0.0%vs. prior month
$218.4K
latest month
12-month trend
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Trending Air Wick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BNLQJMM3 leads positive momentum with ▲ 300.0% MoM growth on 8K units, with B00QIT9K94 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BNLQJMM3
Air Wick Essential Mist Starter Kit (Gadget + 1 Refill), Linen & Petals, Air Freshener, Essential Oils
Price
$9.98
Rating
4.5
Reviews
960
Latest month sales
B00QIT9K94
Air Wick Plug in Scented Oil Warmer, White, 1 Count, Essential Oils, Air Freshener | Includes one white Air Wick plug-in scented oil warmer Gadget, Home Air Freshener Device , Room Fresheners for Home.
Price
$1.98
Rating
4.6
Reviews
14.7K
Latest month sales
B0FSHGD1RN
Air Wick Plug-In Scented Oil Refills, 4 Count, Fresh Pine and Juniper, Air Freshener, Essential Oils, Eco Friendly
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.7
Reviews
46.8K
Latest month sales
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