Air Filter 20x25x1 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Filter 20x25x1 sales on Amazon US totaled 131,400 units in July 2026 (▲ 5.5% vs. the prior month), generating an estimated $5,125,415 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.7% of unit volume and 58.0% of revenue, while a typical listing is priced at $47.86. The keyword itself pulled 31,064 Amazon queries over the same period (▼ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the air filter 20x25x1 Top 50 moved 1,257,600 units and $50,345,838 in cumulative sales — an average of 104,800 units and $4,195,486 per month. Monthly throughput topped out at 131,400 units in July 2026 and dipped to 59,100 in May 2026, leaving the latest reading 28.3% higher than August 2025.
Air Filter 20x25x1 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131.4K
▲ 5.5% MoM
Monthly Revenue 2026/07
$5.1M
▲ 4.5% MoM
Top 10 Market Share 2026/07
67.7%
Air Filter 20x25x1 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air filter 20x25x1 listing on Amazon US in July 2026 is ASIN B004Q69HIU (Brand: Filtrete), which sold 10,000 units at $22.99 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 89,000 units and $2,973,060 in July 2026 — 67.7% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Filter 20x25x1' on Amazon
July 2026
Is 67.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004Q69HIU
Filtrete 20x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
10K
▲ 0.0%vs. prior month
$220.2K
latest month
12-month trend
B00CJZ8PGU
Filterbuy 20x25x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 19.50 x 24.50 x 0.75)
10K
▲ 42.9%vs. prior month
$373.5K
latest month
12-month trend
B07FNXPGLG
Filtrete 20x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC Filters for Home, MPR 300 Basic Dust Defense, Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)
10K
▲ 11.1%vs. prior month
$340.5K
latest month
12-month trend
B088BWBD95
Amazon Basics 20x20x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Electrostatic (Actual Size: 19.75 x 19.75 x .75)
10K
▲ 0.0%vs. prior month
$368.7K
latest month
12-month trend
B088BZ3BDX
Amazon Basics 20x25x1 Air Filter 6-Pack, MERV 8 AC Furnace Filters, Removes Dust, Electrostatic, Allergen Control (Actual Size: 19.75" x 24.75" x 0.75")
10K
▲ 0.0%vs. prior month
$314.5K
latest month
12-month trend
B004Q6EZYQ
Filtrete 20x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)
10K
▲ 42.9%vs. prior month
$296.2K
latest month
12-month trend
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Best Air Filter 20x25x1 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Filtrete is the best-performing air filter 20x25x1 brand in July 2026, moving 42,000 units across 5 ASINs for 47.2% of Top 10 volume. Amazon Basics follows with 20,000 units (22.5%), ahead of Filterbuy on 10,000 units (11.2%).
With 5 brands splitting the Top 10 and 80.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.01 to $39.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Filtrete
5 ASINs in Top 10
47.2%
Units
42K
Revenue
$1.4M
Avg. price
$32.01
B004Q69HIU
$22.99·★4.8·58.2K revsFiltrete 20x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
Units sold10KB07FNXPGLG
$27.96·★4.8·26K revsFiltrete 20x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC Filters for Home, MPR 300 Basic Dust Defense, Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)
Units sold10KB004Q6EZYQ
$29.62·★4.8·58.2K revsFiltrete 20x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)
Units sold10KB0BVXDDZH7
$49.99·★4.6·2.4K revsFiltrete 20x25x5 Air Filter MERV 11, MPR 1000 Micro Allergen Defense 2-Pack, Fits Lennox, AC Furnace HVAC Filters for Home, Pleated Electrostatic (Actual Size 19.63 x 24.75 x 4.31 in)
Units sold8KB00TUDHVO6
$29.49·★4.8·33.2K revsFiltrete 20x25x1 Air Filter, MERV 12, MPR 1500, Allergens, Bacteria & Viruses, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.62 x 24.62 x 0.78 in)
Units sold4K
Amazon Basics
2 ASINs in Top 10
22.5%
Units
20K
Revenue
$683.2K
Avg. price
$39.20
B088BWBD95
$35.87·★4.6·7.2K revsAmazon Basics 20x20x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Electrostatic (Actual Size: 19.75 x 19.75 x .75)
Units sold10KB088BZ3BDX
$42.52·★4.6·9.9K revsAmazon Basics 20x25x1 Air Filter 6-Pack, MERV 8 AC Furnace Filters, Removes Dust, Electrostatic, Allergen Control (Actual Size: 19.75" x 24.75" x 0.75")
Units sold10K
Filterbuy
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$373.5K
Avg. price
$37.96
B00CJZ8PGU
$37.96·★4.7·10.3K revsFilterbuy 20x25x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 19.50 x 24.50 x 0.75)
Units sold10K
Trending Air Filter 20x25x1 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TUDHVO6 booked 4K units at $29.49, with ▲ 0.0% MoM change. On the growth side, B07YYJTSF3 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B00CK027SG close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TUDHVO6
Filtrete 20x25x1 Air Filter, MERV 12, MPR 1500, Allergens, Bacteria & Viruses, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.62 x 24.62 x 0.78 in)
Price
$29.49
Rating
4.8
Reviews
33.2K
Latest month sales
B07YYJTSF3
Aerostar Air Filter 20x25x1 MERV 8 AC Filter, HVAC, Furnace Filter, 4 Pack | ACTUAL SIZE (19.75 x 24.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600)
Price
$32.96
Rating
4.6
Reviews
4K
Latest month sales
B00CK027SG
Filterbuy 20x25x1 Air Filter MERV 8 Dust & Allergy Defense (6-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 19.50 x 24.50 x 0.75)
Unlock to view ASIN details and product titles
Price
$44.98
Rating
4.8
Reviews
2.2K
Latest month sales
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