12x12x1 Air Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
12x12x1 Air Filter sales on Amazon US totaled 35,850 units in July 2026 (▲ 12.4% vs. the prior month), generating an estimated $1,230,187 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.3% of unit volume and 74.2% of revenue, while a typical listing is priced at $32.07. The keyword itself pulled 36,429 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the 12x12x1 air filter Top 50 moved 306,350 units and $10,737,037 in cumulative sales — an average of 25,529 units and $894,753 per month. Monthly throughput topped out at 35,850 units in July 2026 and dipped to 14,200 in May 2026, leaving the latest reading 26.7% higher than August 2025.
12x12x1 Air Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
35.9K
▲ 12.4% MoM
Monthly Revenue 2026/07
$1.2M
▲ 9.9% MoM
Top 10 Market Share 2026/07
75.3%
12x12x1 Air Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 12x12x1 air filter listing on Amazon US in July 2026 is ASIN B09RQCWV3L (Brand: Filtrete), which sold 8,000 units at $50.00 apiece — equal to 22.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $913,030 in July 2026 — 75.3% of unit volume and 74.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '12x12x1 Air Filter' on Amazon
July 2026
Is 75.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQCWV3L
Filtrete 20x25x4 Air Filter MERV 12, MPR 1550 Certified Asthma & Allergy Friendly 2-Pack, Fits Honeywell & AprilAire, AC Furnace HVAC Filters, Pleated Electrostatic (Actual Size 19.88x24.63x4.31 in)
8K
▲ 33.3%vs. prior month
$400K
latest month
12-month trend
B088BX9S8Z
Amazon Basics 12x12x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Removes Pollen and Lint (Actual Size: 11.75" x 11.75" x 0.75")
4K
▲ 100.0%vs. prior month
$99.8K
latest month
12-month trend
B088BXSRCF
Amazon Basics 12x12x1 Air Filter 6-Pack, MERV 8 AC Furnace, Dust, Pet & Allergen Control , Electrostatic (Actual Size: 11.75" x 11.75" x 0.75")
3K
▼ 40.0%vs. prior month
$80.9K
latest month
12-month trend
B0812C9KWP
Aerostar Air Filter 12x12x1 MERV 8 AC Filter, HVAC, Furnace Filter, 4 Pack | ACTUAL SIZE (11.75 x 11.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600)
2K
▲ 122.2%vs. prior month
$41.6K
latest month
12-month trend
B00CJZ7KJ8
Filterbuy 12x12x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 11.75 x 11.75 x 0.75)
2K
▲ 0.0%vs. prior month
$59K
latest month
12-month trend
B07FNQRDNK
Filtrete 12x12x1 Air Filter, MPR 300, MERV 5, Clean Living Basic Dust 3-Month Pleated 1-Inch Air Filters, 6 Filters
2K
▲ 0.0%vs. prior month
$60.4K
latest month
12-month trend
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Best 12x12x1 Air Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Filtrete is the best-performing 12x12x1 air filter brand in July 2026, moving 11,000 units across 3 ASINs for 40.7% of Top 10 volume. Amazon Basics follows with 7,000 units (25.9%), ahead of Aerostar on 3,000 units (11.1%).
With 6 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.09 to $36.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Filtrete
3 ASINs in Top 10
40.7%
Units
11K
Revenue
$486.5K
Avg. price
$36.54
B09RQCWV3L
$50.00·★4.6·5.3K revsFiltrete 20x25x4 Air Filter MERV 12, MPR 1550 Certified Asthma & Allergy Friendly 2-Pack, Fits Honeywell & AprilAire, AC Furnace HVAC Filters, Pleated Electrostatic (Actual Size 19.88x24.63x4.31 in)
Units sold8KB07FNQRDNK
$27.96·★4.7·161K revsFiltrete 12x12x1 Air Filter, MPR 300, MERV 5, Clean Living Basic Dust 3-Month Pleated 1-Inch Air Filters, 6 Filters
Units sold2KB07CRGKD53
$31.66·★4.8·58.1K revsFiltrete 12x12x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 11.68 x 11.68 x 0.81 in)
Units sold1K
Amazon Basics
2 ASINs in Top 10
25.9%
Units
7K
Revenue
$180.8K
Avg. price
$27.21
B088BX9S8Z
$26.09·★4.6·7.2K revsAmazon Basics 12x12x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Removes Pollen and Lint (Actual Size: 11.75" x 11.75" x 0.75")
Units sold4KB088BXSRCF
$28.34·★4.6·9.9K revsAmazon Basics 12x12x1 Air Filter 6-Pack, MERV 8 AC Furnace, Dust, Pet & Allergen Control , Electrostatic (Actual Size: 11.75" x 11.75" x 0.75")
Units sold3K
Aerostar
2 ASINs in Top 10
11.1%
Units
3K
Revenue
$71.4K
Avg. price
$24.09
B0812C9KWP
$20.98·★4.7·4.5K revsAerostar Air Filter 12x12x1 MERV 8 AC Filter, HVAC, Furnace Filter, 4 Pack | ACTUAL SIZE (11.75 x 11.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600)
Units sold2KB01CSWQNIA
$27.19·★4.7·4.5K revsAerostar Air Filter 12x12x1 MERV 8 AC Filter, HVAC, Furnace Filter, 6 Pack | ACTUAL SIZE (11.75 x 11.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600 / FPR 5)
Units sold1K
Trending 12x12x1 Air Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09XM7KXSG leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0812C9KWP close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XM7KXSG
12x12x1 MERV 8 Air Filter, 6-Pack for Furnace HVAC | MPR 600 FPR 5 Pleated HVAC filter, Exact Size: 11.81"x11.81"x0.79", Filters Dust, Pollen & Pet Dander, 3-Month Lifespan
Price
$24.99
Rating
4.7
Reviews
2K
Latest month sales
B0812C9KWP
Aerostar Air Filter 12x12x1 MERV 8 AC Filter, HVAC, Furnace Filter, 4 Pack | ACTUAL SIZE (11.75 x 11.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600)
Price
$20.98
Rating
4.7
Reviews
4.5K
Latest month sales
B088BX9S8Z
Amazon Basics 12x12x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Removes Pollen and Lint (Actual Size: 11.75" x 11.75" x 0.75")
Unlock to view ASIN details and product titles
Price
$26.09
Rating
4.6
Reviews
7.2K
Latest month sales
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