Google Nest Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Amazon is the best-performing google nest brand in July 2026, moving 24,000 units across 3 ASINs for 39.3% of Top 10 volume. Google follows with 15,000 units (24.6%), ahead of ecobee on 9,000 units (14.8%).

With 5 brands splitting the Top 10 and 78.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $73.32 to $144.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09XXTQPXC booked 3K units at $169.99, with ▼ 40.0% MoM change. On the growth side, B0999MRFLZ leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B0B1W8WTJ2 close behind at ▲ 33.3% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.