Agar Agar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Agar Agar sales on Amazon US totaled 27,000 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $356,756 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.1% of unit volume and 67.4% of revenue, while a typical listing is priced at $17.42. The keyword itself pulled 13,714 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the agar agar Top 50 moved 299,100 units and $3,933,630 in cumulative sales — an average of 24,925 units and $327,803 per month. Monthly throughput topped out at 32,300 units in March 2026 and dipped to 13,450 in May 2026, leaving the latest reading 7.8% higher than August 2025.
Agar Agar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27K
▲ 2.5% MoM
Monthly Revenue 2026/07
$356.8K
▲ 0.4% MoM
Top 10 Market Share 2026/07
74.1%
Agar Agar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold agar agar listing on Amazon US in July 2026 is ASIN B01IE65OI4 (Brand: Nunaturals), which sold 4,000 units at $15.57 apiece — equal to 14.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 20,000 units and $240,380 in July 2026 — 74.1% of unit volume and 67.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Agar Agar' on Amazon
July 2026
Is 74.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01IE65OI4
NuNaturals Unflavored Beef Gelatin Powder, Grass Fed, Pasture Raised, 1 lb
4K
▼ 20.0%vs. prior month
$82K
latest month
12-month trend
B009C9BSGK
Hoosier Hill Farm Clear Jel Cook-Type, 1.5LB (Pack of 1)
3K
▲ 200.0%vs. prior month
$45K
latest month
12-month trend
B00BCMU7T4
Knox Gelatine, 4 ct. Packets, Original Unflavored | Zero Carbs & 5 Calories, Unflavored Gelatin, Plain Gelatin for Desserts, Make Parfaits, Cheesecake or Marshmallows
2K
▲ 0.0%vs. prior month
$7.6K
latest month
12-month trend
B0DFNSX9TK
It's Just - Agar Agar Powder, 6oz | Vegan Gelatin Substitute, Plant Based, Non-GMO, Unflavored
2K
▲ 0.0%vs. prior month
$19.3K
latest month
12-month trend
B07VN97QP3
It's Just - Guar Gum, 8oz | Gluten-Free, Non-GMO, Plant-Based Thickener & Binder, Thickens Cold Items, Keto Baking, Substitute Xanthan Gum
2K
▼ 33.3%vs. prior month
$20K
latest month
12-month trend
B08W9BGKJ1
Kate Naturals Agar Agar Powder for Cooking & Petri Dishes (4oz) | Vegan Gelatin Substitute Powder Unflavored for Gelatin Sheets & Halal, Vegetarian, Plant-based
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Agar Agar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nunaturals is the best-performing agar agar brand in July 2026, moving 4,000 units across 1 ASIN for 20.0% of Top 10 volume. It's Just! follows with 4,000 units (20.0%), ahead of Hoosier Hill Farm on 3,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $15.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nunaturals
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$82K
Avg. price
$15.57
B01IE65OI4
$15.57·★4.6·4.7K revsNuNaturals Unflavored Beef Gelatin Powder, Grass Fed, Pasture Raised, 1 lb
Units sold4K
It's Just!
2 ASINs in Top 10
20.0%
Units
4K
Revenue
$39.3K
Avg. price
$9.99
B0DFNSX9TK
$9.99·★4.6·574 revsIt's Just - Agar Agar Powder, 6oz | Vegan Gelatin Substitute, Plant Based, Non-GMO, Unflavored
Units sold2KB07VN97QP3
$9.99·★4.6·1.6K revsIt's Just - Guar Gum, 8oz | Gluten-Free, Non-GMO, Plant-Based Thickener & Binder, Thickens Cold Items, Keto Baking, Substitute Xanthan Gum
Units sold2K
Hoosier Hill Farm
1 ASIN in Top 10
15.0%
Units
3K
Revenue
$45K
Avg. price
$14.99
B009C9BSGK
$14.99·★4.7·13.2K revsHoosier Hill Farm Clear Jel Cook-Type, 1.5LB (Pack of 1)
Units sold3K
Trending Agar Agar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B009C9BSGK leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CKKNKJR3 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B009C9BSGK
Hoosier Hill Farm Clear Jel Cook-Type, 1.5LB (Pack of 1)
Price
$14.99
Rating
4.7
Reviews
13.2K
Latest month sales
B0CKKNKJR3
Hearthy Foods Agar Agar Powder (4oz) Vegan Gelatin Substitute, Certified Halal, Kosher, Gluten-free, Non-GMO, 100%, Sugar-free, Kosher, Halal, Desserts, 100% Natural Red Algae
Price
$7.99
Rating
4.6
Reviews
2K
Latest month sales
B071VDYSMY
Simply Delish, Jel Dessert Unflavored, 0.3 Ounce
Unlock to view ASIN details and product titles
Price
$6.99
Rating
3.8
Reviews
46
Latest month sales
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