Stevia Packets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stevia Packets sales on Amazon US totaled 164,700 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $1,990,049 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 48.3% of revenue, while a typical listing is priced at $13.91. The keyword itself pulled 35,712 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the stevia packets Top 50 moved 1,774,800 units and $22,919,689 in cumulative sales — an average of 147,900 units and $1,909,974 per month. Monthly throughput topped out at 173,200 units in June 2026 and dipped to 90,700 in May 2026, leaving the latest reading 22.8% higher than August 2025.
Stevia Packets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
164.7K
▼ 4.9% MoM
Monthly Revenue 2026/07
$2M
▼ 8.6% MoM
Top 10 Market Share 2026/07
57.1%
Stevia Packets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stevia packets listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 12.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 94,000 units and $961,570 in July 2026 — 57.1% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stevia Packets' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B0010XVRXK
SPLENDA Zero Calorie Sweetener, 100 Count Packets | 100 Count
10K
▲ 0.0%vs. prior month
$48.1K
latest month
12-month trend
B004LSGEXY
Truvia, Sweetener Natural Calorie Free, 9.8 Ounce
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B00GRY33AC
SweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B07KN2Z9Z3
Truvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
10K
▲ 0.0%vs. prior month
$191.9K
latest month
12-month trend
B001IZG8D4
Sweet'N Low Zero Calorie Sweetener Packets, 400 Ct | Kosher & Gluten Free, Low Glycemic Index, Individual Tea and Coffee Sweetener Packets
9K
▲ 12.5%vs. prior month
$57.5K
latest month
12-month trend
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Best Stevia Packets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IN THE RAW is the best-performing stevia packets brand in July 2026, moving 32,000 units across 3 ASINs for 34.0% of Top 10 volume. Truvia follows with 26,000 units (27.7%), ahead of SPLENDA on 17,000 units (18.1%).
With 5 brands splitting the Top 10 and 79.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.25 to $12.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IN THE RAW
3 ASINs in Top 10
34.0%
Units
32K
Revenue
$306.6K
Avg. price
$11.18
B00F3SQJUY
$9.53·★4.6·34.5K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold20KB00CNRH3LC
$4.04·★4.6·34.5K revsStevia In The Raw 50 Count Box (Pack of 1) , 1.75 ounce each
Units sold7KB0B52CJ68H
$19.98·★4.6·4K revsStevia In The Raw, Organic Stevia Sweetener Packets, 300 Ct | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, USDA Organic, Non-GMO Project Verified
Units sold5K
Truvia
3 ASINs in Top 10
27.7%
Units
26K
Revenue
$329.5K
Avg. price
$12.06
B004LSGEXY
$5.83·★4.7·15.3K revsTruvia, Sweetener Natural Calorie Free, 9.8 Ounce
Units sold10KB07KN2Z9Z3
$19.19·★4.8·20.5K revsTruvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
Units sold10KB07FYZ2PGM
$11.17·★4.8·20.5K revsTruvia Calorie-Free Sweetener Stevia Leaf Packets, 140 Count (9.87 oz Carton) | 140 packets, 9.87 oz; 1 packet = 2 tsp sugar; stevia & erythritol; non-GMO, gluten-free, kosher; keto
Units sold6K
SPLENDA
2 ASINs in Top 10
18.1%
Units
17K
Revenue
$118K
Avg. price
$7.25
B0010XVRXK
$4.52·★4.8·12.1K revsSPLENDA Zero Calorie Sweetener, 100 Count Packets | 100 Count
Units sold10KB08G5DW3ZZ
$9.99·★4.6·9K revsSPLENDA Stevia Zero Calorie Sweetener, Plant Based Sugar Substitute Granulated Powder, 19 oz Jar
Units sold7K
Trending Stevia Packets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B52CJ68H booked 5K units at $19.98, with ▲ 0.0% MoM change. On the growth side, B0D1CT1BBC leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B01DPW5H84 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B52CJ68H
Stevia In The Raw, Organic Stevia Sweetener Packets, 300 Ct | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, USDA Organic, Non-GMO Project Verified
Price
$19.98
Rating
4.6
Reviews
4K
Latest month sales
B0D1CT1BBC
SPLENDA Stevia Zero Calorie Sweetener, Sugar Substitute Packets, 100 Count (Pack of 1)
Price
$3.35
Rating
4.6
Reviews
1.5K
Latest month sales
B01DPW5H84
Micro Ingredients Pure Organic Stevia Extract Powder, 8 oz, No Additives | 1418 Servings, Stevia Green Leaf Reb-A, Sugar-Free 0 Calories, Natural Sweetener, Sugar Substitute, Keto & Vegan Friendly
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.4
Reviews
7K
Latest month sales
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