Aesop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aesop sales on Amazon US totaled 210,550 units in July 2026 (▼ 44.2% vs. the prior month), generating an estimated $6,794,890 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.3% of unit volume and 61.5% of revenue, while a typical listing is priced at $41.54. The keyword itself pulled 30,130 Amazon queries over the same period (▲ 32.8% MoM).
Zooming out to the 12-month window ending July 2026, the aesop Top 50 moved 2,597,350 units and $79,308,133 in cumulative sales — an average of 216,446 units and $6,609,011 per month. Monthly throughput topped out at 377,050 units in June 2026 and dipped to 126,150 in August 2025, leaving the latest reading 66.9% higher than August 2025.
Aesop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.6K
▼ 44.2% MoM
Monthly Revenue 2026/07
$6.8M
▼ 43.5% MoM
Top 10 Market Share 2026/07
69.3%
Aesop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aesop listing on Amazon US in July 2026 is ASIN B0FKGJYFC8 (Brand: Dr.Althea), which sold 50,000 units at $27.00 apiece — equal to 23.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $4,181,410 in July 2026 — 69.3% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aesop' on Amazon
July 2026
Is 69.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B002XZLAWM
Bioderma Sensibio - H2O Micellar Water - Makeup Remover Cleanser - Face Cleanser for Sensitive Skin
20K
▼ 33.3%vs. prior month
$399.8K
latest month
12-month trend
B09YDCCJBJ
AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B09G2S1KZ2
Salt & Stone Body Wash for Women & Men, Bergamot & Hinoki 15.2 fl oz | Shower Gel, Sulfate-Free, Paraben-Free, Dye-Free, Vegan, Hydrating & Moisturizing with Antioxidants, Vitamin C, Niacinamide
10K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
B0CMW64H59
Cremo Body Wash for Men, Italian Bergamot, 16 Fl Oz | Rich-lathering mens body wash, Moisturizing shower gel, Italian bergamot fragrance, Notes of neroli blossom and vetiver
10K
▲ 0.0%vs. prior month
$99.6K
latest month
12-month trend
B0DR7P1TKL
BIODANCE Refreshing Sea kelp Real Deep Mask, Overnight Hydrogel Face Mask, Calming, Oil & Sebum Control, Blemish Care, After Sun Care, Sunburn Relief, Korean Skin Care | 1.19oz(34g) x 4ea
8K
▼ 20.0%vs. prior month
$149.5K
latest month
12-month trend
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Best Aesop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr.Althea is the best-performing aesop brand in July 2026, moving 50,000 units across 1 ASIN for 34.2% of Top 10 volume. Bioderma follows with 20,000 units (13.7%), ahead of AESTURA on 20,000 units (13.7%).
With 10 brands splitting the Top 10 and 61.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr.Althea
1 ASIN in Top 10
34.2%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.3K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Bioderma
1 ASIN in Top 10
13.7%
Units
20K
Revenue
$399.8K
Avg. price
$19.99
B002XZLAWM
$19.99·★4.8·34.1K revsBioderma Sensibio - H2O Micellar Water - Makeup Remover Cleanser - Face Cleanser for Sensitive Skin
Units sold20K
AESTURA
1 ASIN in Top 10
13.7%
Units
20K
Revenue
$640K
Avg. price
$32.00
B09YDCCJBJ
$32.00·★4.6·5.2K revsAESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.
Units sold20K
Trending Aesop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01MDVOM5S booked 6K units at $47.00, with ▲ 20.0% MoM change. On the growth side, B086Z6B5XR leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B003554PYO close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MDVOM5S
Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind, Rosemary, & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz
Price
$47.00
Rating
4.6
Reviews
1.7K
Latest month sales
B086Z6B5XR
C.O. Bigelow Bergamot Hand Wash, 10.5 fl oz | Iconic Collection Bergamot Scented Hand Wash - Scented Liquid Soap with Shea Butter and Aloe Vera
Price
$22.00
Rating
4.3
Reviews
401
Latest month sales
B003554PYO
MALIN+GOETZ Deodorant, Aluminum-Free, Odor & Sweat Defense 12-Hr Protection | For all skin types, clear color, no residue or stains, free of parabens, alcohol & baking soda, vegan
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.0
Reviews
2.7K
Latest month sales
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