Aesop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aesop sales on Amazon US totaled 222,000 units in July 2026 (▼ 48.8% vs. the prior month), generating an estimated $7,361,389 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 64.7% of revenue, while a typical listing is priced at $42.20. The keyword itself pulled 30,130 Amazon queries over the same period (▲ 32.8% MoM).
Zooming out to the 12-month window ending July 2026, the aesop Top 50 moved 2,807,350 units and $88,652,298 in cumulative sales — an average of 233,946 units and $7,387,692 per month. Monthly throughput topped out at 433,300 units in June 2026 and dipped to 138,000 in August 2025, leaving the latest reading 60.9% higher than August 2025.
Aesop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222K
▼ 48.8% MoM
Monthly Revenue 2026/07
$7.4M
▼ 48.5% MoM
Top 10 Market Share 2026/07
72.1%
Aesop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aesop listing on Amazon US in July 2026 is ASIN B0FKGJYFC8 (Brand: Dr.Althea), which sold 50,000 units at $27.00 apiece — equal to 22.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $4,764,870 in July 2026 — 72.1% of unit volume and 64.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aesop' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B002XZLAWM
Bioderma Sensibio - H2O Micellar Water - Makeup Remover Cleanser - Face Cleanser for Sensitive Skin
20K
▼ 33.3%vs. prior month
$399.8K
latest month
12-month trend
B00J5KDCO2
EltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
20K
▼ 71.4%vs. prior month
$860K
latest month
12-month trend
B09YDCCJBJ
AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B09G2S1KZ2
Salt & Stone Body Wash for Women & Men, Bergamot & Hinoki 15.2 fl oz | Shower Gel, Sulfate-Free, Paraben-Free, Dye-Free, Vegan, Hydrating & Moisturizing with Antioxidants, Vitamin C, Niacinamide
10K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
B0CMW64H59
Cremo Body Wash for Men, Italian Bergamot, 16 Fl Oz | Rich-lathering mens body wash, Moisturizing shower gel, Italian bergamot fragrance, Notes of neroli blossom and vetiver
10K
▲ 0.0%vs. prior month
$99.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Aesop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr.Althea is the best-performing aesop brand in July 2026, moving 50,000 units across 1 ASIN for 31.3% of Top 10 volume. Bioderma follows with 20,000 units (12.5%), ahead of EltaMD on 20,000 units (12.5%).
Volume is spread across 10 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.74 to $43.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr.Althea
1 ASIN in Top 10
31.3%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.2K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Bioderma
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$399.8K
Avg. price
$15.74
B002XZLAWM
$15.74·★4.8·34.1K revsBioderma Sensibio - H2O Micellar Water - Makeup Remover Cleanser - Face Cleanser for Sensitive Skin
Units sold20K
EltaMD
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$860K
Avg. price
$43.00
B00J5KDCO2
$43.00·★4.6·25.1K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20K
Trending Aesop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084ZWKJ8S booked 8K units at $64.00, with ▼ 20.0% MoM change. On the growth side, B003554PYO leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00K0C6OUI close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084ZWKJ8S
OUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
Price
$64.00
Rating
4.3
Reviews
3.8K
Latest month sales
B003554PYO
MALIN+GOETZ Deodorant, Aluminum-Free, Odor & Sweat Defense 12-Hr Protection | For all skin types, clear color, no residue or stains, free of parabens, alcohol & baking soda, vegan
Price
$25.00
Rating
4.0
Reviews
2.7K
Latest month sales
B00K0C6OUI
Aesop Reverence Aromatique Travel Size Hand Balm | Lotion that Gently Exfoliates Dry Hands + Nourishes with Macadamia Seed Oil and Shea Butter | 2.4 oz / 75 mL | Rich travel-sized hand cream to soften skin and provide hydration, featuring Bergamot Rind, Vetiver Root and Petitgrain.
Unlock to view ASIN details and product titles
Price
$28.00
Rating
4.3
Reviews
353
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this aesop report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card