Skin So Soft Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skin So Soft sales on Amazon US totaled 542,000 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $11,252,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 55.0% of revenue, while a typical listing is priced at $23.54. The keyword itself pulled 152,373 Amazon queries over the same period (▼ 47.1% MoM).
Zooming out to the 12-month window ending July 2026, the skin so soft Top 50 moved 5,433,100 units and $110,959,889 in cumulative sales — an average of 452,758 units and $9,246,657 per month. Monthly throughput topped out at 722,000 units in June 2026 and dipped to 270,200 in September 2025, leaving the latest reading 62.8% higher than August 2025.
Skin So Soft Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
542K
▼ 24.9% MoM
Monthly Revenue 2026/07
$11.3M
▼ 25.2% MoM
Top 10 Market Share 2026/07
60.9%
Skin So Soft Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skin so soft listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.12 apiece — equal to 18.5% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $6,187,800 in July 2026 — 60.9% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skin So Soft' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B000VT3QPQ
AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil | AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil
20K
▲ 100.0%vs. prior month
$419.8K
latest month
12-month trend
B01H20MA62
Cetaphil Moisturizing Cream, Dry Sensitive Skin, Fragrance Free, 16oz 2Pk | 2-pack value, face and body hydration, non-comedogenic, fragrance free, dermatologist recommended, very dry sensitive skin
20K
▲ 0.0%vs. prior month
$360.8K
latest month
12-month trend
B08D43LHYP
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
20K
▲ 0.0%vs. prior month
$185.8K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skin So Soft Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing skin so soft brand in July 2026, moving 100,000 units across 1 ASIN for 30.3% of Top 10 volume. Dr.Melaxin follows with 70,000 units (21.2%), ahead of AVON on 20,000 units (6.1%).
Volume is spread across 10 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.12 to $20.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
1 ASIN in Top 10
30.3%
Units
100K
Revenue
$939K
Avg. price
$9.12
B08KT2Z93D
$9.12·★4.7·73.6K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100K
Dr.Melaxin
1 ASIN in Top 10
21.2%
Units
70K
Revenue
$1.3M
Avg. price
$19.00
B0CNCL35CH
$19.00·★4.1·9.2K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
AVON
1 ASIN in Top 10
6.1%
Units
20K
Revenue
$419.8K
Avg. price
$20.99
B000VT3QPQ
$20.99·★4.7·9.7K revsAVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil | AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil
Units sold20K
Trending Skin So Soft Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000VT3QPQ booked 20K units at $20.99, with ▲ 100.0% MoM change. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units, with B0FNLBRVFJ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VT3QPQ
AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil | AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil
Price
$20.99
Rating
4.7
Reviews
9.7K
Latest month sales
B00KJS6BQA
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray - 4 oz | Long-Lasting, DEET-Free Bug Spray with Vitamin E & Aloe — Non-Greasy, Travel-Ready Bug Repellent for Families, Pump Spray
Price
$18.99
Rating
4.5
Reviews
2.8K
Latest month sales
B0FNLBRVFJ
Summer Fridays Hydration Trio - Travel Size Jet Lag Mask + Full Size Lip Butter Balm Duo in Hot Chocolate + Toasted Marshmallow - Skin Care Set for Hydrated Complexion + Glossy, Soft Lips (3 Count)
Unlock to view ASIN details and product titles
Price
$33.60
Rating
4.6
Reviews
1.2K
Latest month sales
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