Coloring Books Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Crayola is the best-performing coloring books brand in July 2026, moving 170,000 units across 5 ASINs for 79.4% of Top 10 volume. Horizon Group USA follows with 10,000 units (4.7%), ahead of Soucolor on 10,000 units (4.7%).

With 6 brands splitting the Top 10 and 88.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $9.66, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DNK9H45K booked 6K units at $10.79, with ▲ 50.0% MoM change. On the growth side, B00006RVTS leads positive momentum with ▲ 500.0% MoM growth on 60K units, with B000PCWKBA close behind at ▲ 233.3% MoM on 30K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.