9x12 Outdoor Rug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
9x12 Outdoor Rug sales on Amazon US totaled 4,450 units in July 2026 (▼ 29.9% vs. the prior month), generating an estimated $472,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 53.5% of revenue, while a typical listing is priced at $107.27. The keyword itself pulled 12,106 Amazon queries over the same period (▼ 31.4% MoM).
Zooming out to the 12-month window ending July 2026, the 9x12 outdoor rug Top 50 moved 26,800 units and $3,241,106 in cumulative sales — an average of 2,233 units and $270,092 per month. Monthly throughput topped out at 6,350 units in June 2026 and dipped to 500 in December 2025, leaving the latest reading 64.8% higher than August 2025.
9x12 Outdoor Rug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.5K
▼ 29.9% MoM
Monthly Revenue 2026/07
$472.4K
▼ 36.3% MoM
Top 10 Market Share 2026/07
58.4%
9x12 Outdoor Rug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 9x12 outdoor rug listing on Amazon US in July 2026 is ASIN B0GHJLN6F4 (Brand: Luxturiy), which sold 600 units at $85.49 apiece — equal to 13.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,600 units and $252,912 in July 2026 — 58.4% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '9x12 Outdoor Rug' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GHJLN6F4
9x12 Area Rug Living Room Bedroom: Fluffy Plush Shag Carpet Black | For Kids Room Playroom Nursery Home Decor,Ultra Soft,Non-Slip Non-Shedding,Fuzzy Plush,Large Indoor Floor Carpet,Easy Clean
600
▲ 0.0%vs. prior month
$48.1K
latest month
12-month trend
B0DWFPXL3Y
9x12Ft Outdoor Rug, Solar Powered Outdoor Rug with 131LEDs Strip Lights for House Deck, Waterproof Plastic Reversible Outdoor Straw Rugs, Rugs Mat RV Camping Patio Beach Balcony Picnic (Black Gray)
400
▲ 33.3%vs. prior month
$42K
latest month
12-month trend
B0BM8N2CWY
Tortania Area Rug 9x12 Living Room Rug Washable Soft Cream/Blue | Vintage Oriental Farmhouse Carpet for Bedroom/Office/Under Dining Table, Home Decor Low Pile Busy Home Use
300
▲ 0.0%vs. prior month
$28.7K
latest month
12-month trend
B09PH7HRQG
RURALITY Outdoor Rug 9x12 Feet Waterproof for Patio Clearance,Large Plastic Straw Mat for Camping,Porch,RV,Reversible, Easy to Clean,Light Coffee
300
▼ 57.1%vs. prior month
$20.4K
latest month
12-month trend
B0DJLM2YN5
Kohree RV Outdoor Rug, Diamond, 9x12, Blue | Reversible, Waterproof, UV Fade Resistant, Non-Slip, with 4 Stakes and Carry Bag for Patio, Picnic, Backyard
300
▲ 50.0%vs. prior month
$18K
latest month
12-month trend
B08X4H772X
Kohree Outdoor Rug, Diamond Flower, 9x12 ft, Blue | Waterproof, Reversible, Non-Slip, Foldable, Easy Cleaning and Carry for Patio, Camping, Picnic, Backyard
200
▲ 300.0%vs. prior month
$10.9K
latest month
12-month trend
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Best 9x12 Outdoor Rug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kohree is the best-performing 9x12 outdoor rug brand in July 2026, moving 700 units across 3 ASINs for 26.9% of Top 10 volume. Luxturiy follows with 600 units (23.1%), ahead of Capybland on 400 units (15.4%).
With 8 brands splitting the Top 10 and 65.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $52.58 to $98.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kohree
3 ASINs in Top 10
26.9%
Units
700
Revenue
$40.6K
Avg. price
$52.58
B0DJLM2YN5
$56.66·★4.4·1.8K revsKohree RV Outdoor Rug, Diamond, 9x12, Blue | Reversible, Waterproof, UV Fade Resistant, Non-Slip, with 4 Stakes and Carry Bag for Patio, Picnic, Backyard
Units sold300B08X4H772X
$46.09·★4.4·1.8K revsKohree Outdoor Rug, Diamond Flower, 9x12 ft, Blue | Waterproof, Reversible, Non-Slip, Foldable, Easy Cleaning and Carry for Patio, Camping, Picnic, Backyard
Units sold200B08X4DGWK4
$54.99·★4.4·1.8K revsKohree Outdoor Rug, Wave, 9x12 ft, Grey & White | Reversible, Waterproof, Non-Slip, Easy-Cleaning and Carry for RV, Patio, Deck, Camping, Balcony, Backyard
Units sold200
Luxturiy
1 ASIN in Top 10
23.1%
Units
600
Revenue
$48.1K
Avg. price
$85.49
B0GHJLN6F4
$85.49·★4.5·854 revs9x12 Area Rug Living Room Bedroom: Fluffy Plush Shag Carpet Black | For Kids Room Playroom Nursery Home Decor,Ultra Soft,Non-Slip Non-Shedding,Fuzzy Plush,Large Indoor Floor Carpet,Easy Clean
Units sold600
Capybland
1 ASIN in Top 10
15.4%
Units
400
Revenue
$42K
Avg. price
$98.99
B0DWFPXL3Y
$98.99·★4.2·279 revs9x12Ft Outdoor Rug, Solar Powered Outdoor Rug with 131LEDs Strip Lights for House Deck, Waterproof Plastic Reversible Outdoor Straw Rugs, Rugs Mat RV Camping Patio Beach Balcony Picnic (Black Gray)
Units sold400
Trending 9x12 Outdoor Rug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08X4H772X booked 200 units at $46.09, with ▲ 300.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08X4H772X
Kohree Outdoor Rug, Diamond Flower, 9x12 ft, Blue | Waterproof, Reversible, Non-Slip, Foldable, Easy Cleaning and Carry for Patio, Camping, Picnic, Backyard
Price
$46.09
Rating
4.4
Reviews
1.8K
Latest month sales
B08X4DGWK4
Kohree Outdoor Rug, Wave, 9x12 ft, Grey & White | Reversible, Waterproof, Non-Slip, Easy-Cleaning and Carry for RV, Patio, Deck, Camping, Balcony, Backyard
Price
$54.99
Rating
4.4
Reviews
1.8K
Latest month sales
B0DJRRZWHJ
Nourison Home Courtyard Jute 9' x 12' Area Rug - Easy Clean, Non Shedding, Bed Room, Living Room, Dining Room, Kitchen (9' x 12')
Unlock to view ASIN details and product titles
Price
$144.00
Rating
4.3
Reviews
1.2K
Latest month sales
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