Zojirushi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Zojirushi sales on Amazon US totaled 26,200 units in July 2026 (▼ 37.5% vs. the prior month), generating an estimated $2,790,459 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.4% of unit volume and 66.4% of revenue, while a typical listing is priced at $150.51. The keyword itself pulled 23,462 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the zojirushi Top 50 moved 325,300 units and $41,379,443 in cumulative sales — an average of 27,108 units and $3,448,287 per month. Monthly throughput topped out at 47,350 units in December 2025 and dipped to 13,450 in May 2026, leaving the latest reading 37.5% higher than August 2025.
Zojirushi Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.2K
▼ 37.5% MoM
Monthly Revenue 2026/07
$2.8M
▼ 44.4% MoM
Top 10 Market Share 2026/07
74.4%
Zojirushi Market Share & Sales Concentration on Amazon US — July 2026
The most-sold zojirushi listing on Amazon US in July 2026 is ASIN B0FK1FDHXP (Brand: Owala), which sold 10,000 units at $29.99 apiece — equal to 38.2% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,500 units and $1,852,615 in July 2026 — 74.4% of unit volume and 66.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Zojirushi' on Amazon
July 2026
Is 74.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FK1FDHXP
Owala FreeSip Stainless Steel Water Bottle 24 oz Off Road
10K
▲ 0.0%vs. prior month
$243.8K
latest month
12-month trend
B01EVHWNVG
Zojirushi Micom 3-Cup Compact Size, Multiple Settings, Stainless Steel Made, Built-In Retractable Power Cord and Easy to Transport Rice Cooker and Warmer
2K
▲ 0.0%vs. prior month
$354.1K
latest month
12-month trend
B00004S575
Zojirushi 3 Cup Rice Cooker/Steamer ( White)
2K
▼ 33.3%vs. prior month
$110K
latest month
12-month trend
B00007J5U7
Zojirushi Ns ZCC10 Neuro Fuzzy Rice Cooker and Warmer (White) | Automatic keep-warm, delay timer
1K
▼ 85.7%vs. prior month
$248.3K
latest month
12-month trend
B005PO9T44
Zojirushi Stainless Steel Mug, 16oz, Smoky Blue
1K
▼ 50.0%vs. prior month
$36.4K
latest month
12-month trend
B0074CDG6C
Zojirushi Ns TSC10 5.5 Cup Micom Rice Cooker and Warmer, 1.0l | LCD controls, delay timer
1K
▼ 75.0%vs. prior month
$218.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Zojirushi Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Owala is the best-performing zojirushi brand in July 2026, moving 10,000 units across 1 ASIN for 51.3% of Top 10 volume. Zojirushi follows with 9,500 units (48.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $198.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Owala
1 ASIN in Top 10
51.3%
Units
10K
Revenue
$243.8K
Avg. price
$29.99
B0FK1FDHXP
$29.99·★4.6·135.5K revsOwala FreeSip Stainless Steel Water Bottle 24 oz Off Road
Units sold10K
Zojirushi
9 ASINs in Top 10
48.7%
Units
9.5K
Revenue
$1.6M
Avg. price
$198.82
B01EVHWNVG
$189.95·★4.7·8.1K revsZojirushi Micom 3-Cup Compact Size, Multiple Settings, Stainless Steel Made, Built-In Retractable Power Cord and Easy to Transport Rice Cooker and Warmer
Units sold2KB00004S575
$59.99·★4.5·12.3K revsZojirushi 3 Cup Rice Cooker/Steamer ( White)
Units sold2KB00007J5U7
$223.59·★4.7·12.3K revsZojirushi Ns ZCC10 Neuro Fuzzy Rice Cooker and Warmer (White) | Automatic keep-warm, delay timer
Units sold1KB005PO9T44
$37.68·★4.6·26.9K revsZojirushi Stainless Steel Mug, 16oz, Smoky Blue
Units sold1KB0074CDG6C
$225.00·★4.6·13.8K revsZojirushi Ns TSC10 5.5 Cup Micom Rice Cooker and Warmer, 1.0l | LCD controls, delay timer
Units sold1KB00004S576
$53.58·★4.5·12.3K revsZojirushi 6-Cup Rice Cooker
Units sold900B07BQ28TQ6
$454.00·★4.6·4.9K revsZojirushi Bb PDC20BA Virtuoso Plus 2 Lb Breadmaker, Black | Gluten-free and whole-wheat programs, dual heaters, 13-hour timer
Units sold800B00VAG84O2
$360.00·★4.7·4.5K revsZojirushi NP-HCC10XH Induction Heating System Rice Cooker and Warmer, 5.5-Cup, Stainless Dark Gray
Units sold400B01LWMWU59
$185.59·★4.6·3.9K revsZojirushi Micom Water Boiler and Warmer (135 oz. / 4L, Silver) | Four heat settings, Quick Temp mode, energy-saving operation
Units sold400
Trending Zojirushi Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00VAG84O2 booked 400 units at $360.00, with ▲ 0.0% MoM change. On the growth side, B0FGJC3HD7 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00VAG84O2
Zojirushi NP-HCC10XH Induction Heating System Rice Cooker and Warmer, 5.5-Cup, Stainless Dark Gray
Price
$360.00
Rating
4.7
Reviews
4.5K
Latest month sales
B01LWMWU59
Zojirushi Micom Water Boiler and Warmer (135 oz. / 4L, Silver) | Four heat settings, Quick Temp mode, energy-saving operation
Price
$185.59
Rating
4.6
Reviews
3.9K
Latest month sales
B0FGJC3HD7
Zojirushi SM-VH95-XZ GoCafe Insulated Stainless Steel Mug, 32-Ounce (.95 liter), PFAS-free & BPA-free
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.6
Reviews
588
Latest month sales
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