Fridge Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fridge sales on Amazon US totaled 31,650 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $5,395,218 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 49.3% of revenue, while a typical listing is priced at $664.48. The keyword itself pulled 44,546 Amazon queries over the same period (▼ 22.7% MoM).
Zooming out to the 12-month window ending July 2026, the fridge Top 50 moved 252,950 units and $40,962,492 in cumulative sales — an average of 21,079 units and $3,413,541 per month. Monthly throughput topped out at 33,100 units in June 2026 and dipped to 12,250 in May 2026, leaving the latest reading 44.5% higher than August 2025.
Fridge Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.6K
▼ 4.4% MoM
Monthly Revenue 2026/07
$5.4M
▼ 4.9% MoM
Top 10 Market Share 2026/07
60.0%
Fridge Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fridge listing on Amazon US in July 2026 is ASIN B09RWFZTWW (Brand: Upstreman), which sold 3,000 units at $149.99 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 19,000 units and $2,659,760 in July 2026 — 60.0% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fridge' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RWFZTWW
Upstreman 3.2 Cu.Ft Mini Fridge with Freezer, Black-BR321 | Adjustable Thermostat, Energy Saving, Low Noise, Reversible Door, Small Refrigerator for Dorm, Bedroom, Office
3K
▼ 50.0%vs. prior month
$444.2K
latest month
12-month trend
B087Z2MLN2
CROWNFUL Mini Fridge, 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care, Cosmetics, Beverage, Food,Great for Bedroom, Office, Car, Dorm, ETL Listed (White)
3K
▲ 50.0%vs. prior month
$144.2K
latest month
12-month trend
B0GCNN5MYR
EUHOMY 130 Can Mini Fridge, Beverage Refrigerator with Glass Door, Black | 3.2 Cu.ft Capacity, 37°F to 61°F, Compressor Cooling, Digital Temperature Control, Removable Shelves, Home Bar Office Use
3K
▲ 50.0%vs. prior month
$583.4K
latest month
12-month trend
B0CVBHKC52
Frigidaire Mini Personal Fridge Cooler, Countertop, Holds Up to 10L/15 Cans, Brushed Black Stainless Rugged Design, Portable for Skincare, Makeup, Car, Office, Bedroom, Dorm Room, or Cabin
2K
▲ 150.0%vs. prior month
$114K
latest month
12-month trend
B0GLNPDCHL
3.2 Cu Ft Mini Fridge with Freezer, Single Door Upright Freezer | Energy Efficient, Large Capacity, Reversible Door, ETL Certified, Small Refrigerator for Bedroom, Office & Dorm, Black
2K
▼ 33.3%vs. prior month
$290.3K
latest month
12-month trend
B0GX9JT4BD
DUMOS 3.2 Cu.Ft Mini Fridge with Freezer, Single Door Refrigerator with Adjustable Thermostat, Compact Small Fridge for Bedroom, Office, Dorm, Black, Single Door
2K
▲ 3900.0%vs. prior month
$262.5K
latest month
12-month trend
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Best Fridge Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Upstreman is the best-performing fridge brand in July 2026, moving 3,000 units across 1 ASIN for 15.8% of Top 10 volume. CROWNFUL follows with 3,000 units (15.8%), ahead of EUHOMY on 3,000 units (15.8%).
Volume is spread across 10 brands, with the top three holding 47.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $44.98 to $188.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Upstreman
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$444.2K
Avg. price
$149.99
B09RWFZTWW
$149.99·★4.4·5.4K revsUpstreman 3.2 Cu.Ft Mini Fridge with Freezer, Black-BR321 | Adjustable Thermostat, Energy Saving, Low Noise, Reversible Door, Small Refrigerator for Dorm, Bedroom, Office
Units sold3K
CROWNFUL
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$144.2K
Avg. price
$44.98
B087Z2MLN2
$44.98·★4.4·13.7K revsCROWNFUL Mini Fridge, 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care, Cosmetics, Beverage, Food,Great for Bedroom, Office, Car, Dorm, ETL Listed (White)
Units sold3K
EUHOMY
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$583.4K
Avg. price
$188.99
B0GCNN5MYR
$188.99·★4.2·4.8K revsEUHOMY 130 Can Mini Fridge, Beverage Refrigerator with Glass Door, Black | 3.2 Cu.ft Capacity, 37°F to 61°F, Compressor Cooling, Digital Temperature Control, Removable Shelves, Home Bar Office Use
Units sold3K
Trending Fridge Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CVBHKC52 booked 2K units at $56.98, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CVBHKC52
Frigidaire Mini Personal Fridge Cooler, Countertop, Holds Up to 10L/15 Cans, Brushed Black Stainless Rugged Design, Portable for Skincare, Makeup, Car, Office, Bedroom, Dorm Room, or Cabin
Price
$56.98
Rating
3.8
Reviews
5.8K
Latest month sales
B0GX9JT4BD
DUMOS 3.2 Cu.Ft Mini Fridge with Freezer, Single Door Refrigerator with Adjustable Thermostat, Compact Small Fridge for Bedroom, Office, Dorm, Black, Single Door
Price
$129.93
Rating
4.1
Reviews
83
Latest month sales
B0786TJC33
hOmeLabs Beverage Refrigerator and Cooler - Mini Fridge with Glass Door for Soda Beer or Wine - 120 Cans Capacity - Small Drink Dispenser Machine for Office or Bar with Adjustable Removable Shelves | Portable Mini Fridge, Small Drink Dispenser Office or Home Bar Machine with Adjustable Removable Shelves and Glass Door
Unlock to view ASIN details and product titles
Price
$269.99
Rating
4.5
Reviews
6.9K
Latest month sales
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