Small Air Fryer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Air Fryer sales on Amazon US totaled 112,500 units in July 2026 (▼ 34.0% vs. the prior month), generating an estimated $11,363,519 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.3% of unit volume and 67.4% of revenue, while a typical listing is priced at $79.89. The keyword itself pulled 44,361 Amazon queries over the same period (▲ 16.8% MoM).
Zooming out to the 12-month window ending July 2026, the small air fryer Top 50 moved 1,572,950 units and $169,659,263 in cumulative sales — an average of 131,079 units and $14,138,272 per month. Monthly throughput topped out at 236,250 units in December 2025 and dipped to 61,050 in May 2026, leaving the latest reading 12.0% higher than August 2025.
Small Air Fryer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.5K
▼ 34.0% MoM
Monthly Revenue 2026/07
$11.4M
▼ 41.3% MoM
Top 10 Market Share 2026/07
69.3%
Small Air Fryer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small air fryer listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 17.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $7,660,910 in July 2026 — 69.3% of unit volume and 67.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Air Fryer' on Amazon
July 2026
Is 69.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B0DC11YH4J
CHEFMAN 2 Qt Mini Air Fryer – Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket, Quick & Easy Meals in Minutes, Features Digital Timer and Shake Reminder – Black
9K
▼ 10.0%vs. prior month
$386.8K
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B0CKLXZRMC
BLACK+DECKER 4-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Air fry, bake, broil, toast and keep warm with EvenToast technology and room for a 9-inch pizza.
6K
▼ 40.0%vs. prior month
$368K
latest month
12-month trend
B09HSWBTN4
Cuisinart Air Fryer Toaster Oven, 1800W, 8-in-1 with Air Fry, Convection, Broil & Warm, 0.6 Cubic Feet, 60-Minute Timer, TOA-70NAS, Stainless Steel | Stainless steel air fryer toaster oven combo with heat range to 450°F, toasts 6 bread slices & bakes 12 " pizza, TOA-70NAS
6K
▼ 40.0%vs. prior month
$993.8K
latest month
12-month trend
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Best Small Air Fryer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing small air fryer brand in July 2026, moving 23,000 units across 3 ASINs for 29.5% of Top 10 volume. Cosori follows with 20,000 units (25.6%), ahead of Chefman on 13,000 units (16.7%).
With 7 brands splitting the Top 10 and 71.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $61.22 to $161.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
3 ASINs in Top 10
29.5%
Units
23K
Revenue
$3.2M
Avg. price
$161.33
B0CSZ7WBYW
$89.99·★4.7·8.4K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0D1CXL52G
$234.99·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8KB0DJFBDFZK
$159.00·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5K
Cosori
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.4K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
Chefman
2 ASINs in Top 10
16.7%
Units
13K
Revenue
$626.3K
Avg. price
$61.22
B0DC11YH4J
$42.45·★4.5·29.8K revsCHEFMAN 2 Qt Mini Air Fryer – Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket, Quick & Easy Meals in Minutes, Features Digital Timer and Shake Reminder – Black
Units sold9KB0D5FRXYMJ
$79.99·★4.6·2.1K revsChefman Air Fryer – 4 QT Compact Airfryer for Quick & Easy Meals, Features Hi-Fry Technology for Extra Crisp, Easy-View Window, Touch Controls with 4 Presets, Nonstick & Dishwasher Safe Basket - Black
Units sold4K
Trending Small Air Fryer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CYJDVT31 booked 6K units at $59.99, with ▲ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYJDVT31
bella Fits-anywhere Slim 4qt Air Fryer, Non-Toxic Coating, Oatmilk
Price
$59.99
Rating
4.5
Reviews
3.6K
Latest month sales
B0DJFBDFZK
Ninja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Price
$159.00
Rating
4.5
Reviews
7.2K
Latest month sales
B0CH3XC7NP
Gourmia Air Fryer - 4 Qt Capacity, FryForce360º, Digital Display with 8 Presets, Roast, Bake, Broil, Dehydrate, Dishwasher Safe Accessories, Compact, Black
Unlock to view ASIN details and product titles
Price
$58.99
Rating
4.6
Reviews
1.3K
Latest month sales
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