Zebra Mildliner Highlighters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Zebra Mildliner Highlighters sales on Amazon US totaled 163,700 units in July 2026 (▲ 10.6% vs. the prior month), generating an estimated $1,773,635 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.5% of unit volume and 73.5% of revenue, while a typical listing is priced at $12.60. The keyword itself pulled 31,731 Amazon queries over the same period (▲ 16.0% MoM).
Zooming out to the 12-month window ending July 2026, the zebra mildliner highlighters Top 50 moved 1,364,600 units and $15,659,820 in cumulative sales — an average of 113,717 units and $1,304,985 per month. Monthly throughput topped out at 178,600 units in August 2025 and dipped to 44,100 in May 2026, leaving the latest reading 8.3% lower than August 2025.
Zebra Mildliner Highlighters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.7K
▲ 10.6% MoM
Monthly Revenue 2026/07
$1.8M
▼ 4.7% MoM
Top 10 Market Share 2026/07
74.5%
Zebra Mildliner Highlighters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold zebra mildliner highlighters listing on Amazon US in July 2026 is ASIN B019QROV9S (Brand: Sharpie), which sold 30,000 units at $11.17 apiece — equal to 18.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $1,304,120 in July 2026 — 74.5% of unit volume and 73.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Zebra Mildliner Highlighters' on Amazon
July 2026
Is 74.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B019QROV9S
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30K
▲ 50.0%vs. prior month
$359.4K
latest month
12-month trend
B01HAREUK6
Paper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
20K
▼ 33.3%vs. prior month
$269.4K
latest month
12-month trend
B09Y2KJ2KX
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
10K
▲ 150.0%vs. prior month
$135.5K
latest month
12-month trend
B0891Y35JM
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
10K
▲ 233.3%vs. prior month
$47.9K
latest month
12-month trend
B0BG53HYHW
Mr. Pen- Aesthetic Highlighters No Bleed, 8 Pack, Candy Colors | Chisel Tip, Cute Highlighters Assorted Colors for Journaling, Highlighting, Underlining, Fast Dry, Back to School Supplies
10K
▲ 11.1%vs. prior month
$58.9K
latest month
12-month trend
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Best Zebra Mildliner Highlighters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing zebra mildliner highlighters brand in July 2026, moving 49,000 units across 3 ASINs for 40.2% of Top 10 volume. BIC follows with 25,000 units (20.5%), ahead of Paper Mate on 20,000 units (16.4%).
With 6 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.83 to $14.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
40.2%
Units
49K
Revenue
$650.1K
Avg. price
$14.18
B019QROV9S
$11.17·★4.8·16.4K revsSharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
Units sold30KB09Y2KJ2KX
$11.99·★4.6·3.5K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10KB09Y2KSBVZ
$19.39·★4.9·647 revsSharpie Tank Highlighters, Chisel Tip, 12 Assorted Fashion Colors, Value Pack, 36 Count - For Studying, Note-Taking, School, College, Office, Student & Teacher Supplies
Units sold9K
BIC
3 ASINs in Top 10
20.5%
Units
25K
Revenue
$128.6K
Avg. price
$5.83
B0891Y35JM
$4.99·★4.7·6.5K revsBIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
Units sold10KB003NAYP1E
$6.49·★4.8·2.1K revsBIC Brite Liner Grip Highlighters, Chisel Tip, 5-Count Pack, Yellow | Comfortable Grip | Bright Yellow Ink for Organizing and Coloring | Smudge-Resistant, Long-Lasting Ink, ACMI Certified
Units sold10KB0819FJLH7
$6.01·★4.7·31K revsBIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 12-Count | Grip Design for Comfortable Use | Soft Pastel Ink for Vibrant Highlighting | Quick-Drying, Ideal for Color-Coding
Units sold5K
Paper Mate
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$269.4K
Avg. price
$13.99
B01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20K
Trending Zebra Mildliner Highlighters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0891Y35JM booked 10K units at $4.99, with ▲ 233.3% MoM change. On the growth side, B0846M1S6S leads positive momentum with ▲ 500.0% MoM growth on 3K units, with B0BJH53J41 close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0891Y35JM
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
Price
$4.99
Rating
4.7
Reviews
6.5K
Latest month sales
B0846M1S6S
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 8-Pack | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher and Office Supplies (78108)
Price
$12.99
Rating
4.8
Reviews
56.6K
Latest month sales
B0BJH53J41
Mr. Pen Aesthetic Highlighters, 6 Pack, Morandi Colors | Cute Highlighters Assorted Colors for Journaling, Highlighting, Underlining, Fast Dry, Back to School Supplies
Unlock to view ASIN details and product titles
Price
$7.85
Rating
4.7
Reviews
857
Latest month sales
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