Youth To The People Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Youth To The People sales on Amazon US totaled 306,100 units in July 2026 (▼ 23.7% vs. the prior month), generating an estimated $5,925,538 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.2% of unit volume and 82.8% of revenue, while a typical listing is priced at $32.21. The keyword itself pulled 21,717 Amazon queries over the same period (▲ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the youth to the people Top 50 moved 3,594,100 units and $72,481,739 in cumulative sales — an average of 299,508 units and $6,040,145 per month. Monthly throughput topped out at 401,100 units in June 2026 and dipped to 224,000 in May 2026, leaving the latest reading 18.2% higher than August 2025.
Youth To The People Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
306.1K
▼ 23.7% MoM
Monthly Revenue 2026/07
$5.9M
▼ 31.6% MoM
Top 10 Market Share 2026/07
90.2%
Youth To The People Market Share & Sales Concentration on Amazon US — July 2026
The most-sold youth to the people listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 32.7% of every unit tracked in this report.
The Top 10 ASINs account for 276,000 units and $4,904,540 in July 2026 — 90.2% of unit volume and 82.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Youth To The People' on Amazon
July 2026
Is 90.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0G2LK78LT
NIDA Youthful Formula™ Ultimate Moisturizing Cream | Centella Asiatica, Niacinamide, Hyaluronic Acid, Collagen | Wrinkles, Fine Lines, Dark Spots, Dry Skin, Redness | 3.38 fl. oz., 100ml
20K
▼ 33.3%vs. prior month
$279.8K
latest month
12-month trend
B09G2S1KZ2
Salt & Stone Body Wash for Women & Men, Bergamot & Hinoki 15.2 fl oz | Shower Gel, Sulfate-Free, Paraben-Free, Dye-Free, Vegan, Hydrating & Moisturizing with Antioxidants, Vitamin C, Niacinamide
10K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
B018A0BO92
Youth To The People Superfood Cleanser - Kale + Spinach Hydrating Face Wash | Antioxidant-Rich Daily Facial Cleanser - Refillable, pH-balanced, Non-drying, Gentle Makeup Remover, All Skin Types, Vegan
10K
▼ 50.0%vs. prior month
$390K
latest month
12-month trend
B0CCJ3SRB9
COSRX 6X Peptide Collagen Skin Booster Toner Serum for Dull Skin, 5.07 oz | Preps Skin with Copper Peptides, GHK-Cu for Uneven Skin Texture, Skin Renewal Boosting Facial Essence, Korean Skin Care
10K
▼ 66.7%vs. prior month
$195.3K
latest month
12-month trend
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Best Youth To The People Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing youth to the people brand in July 2026, moving 100,000 units across 1 ASIN for 36.2% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (36.2%), ahead of NIDA on 20,000 units (7.2%).
With 10 brands splitting the Top 10 and 79.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.50 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
1 ASIN in Top 10
36.2%
Units
100K
Revenue
$1.4M
Avg. price
$13.50
B071914GGL
$13.50·★4.7·61.7K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
36.2%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.7·51.8K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
NIDA
1 ASIN in Top 10
7.2%
Units
20K
Revenue
$279.8K
Avg. price
$13.99
B0G2LK78LT
$13.99·★4.5·3.8K revsNIDA Youthful Formula™ Ultimate Moisturizing Cream | Centella Asiatica, Niacinamide, Hyaluronic Acid, Collagen | Wrinkles, Fine Lines, Dark Spots, Dry Skin, Redness | 3.38 fl. oz., 100ml
Units sold20K
Trending Youth To The People Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D27VXTYJ leads positive momentum with ▲ 166.7% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D27VXTYJ
OSEA Dream Night Cream with Bio-Retinol - Anti-Aging Hydrating Face Cream with Algae-Derived Bio Retinol - Plumps, Firms, & Smooths Line and Wrinkles
Price
$68.00
Rating
4.5
Reviews
243
Latest month sales
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