Tula Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tula sales on Amazon US totaled 297,550 units in July 2026 (▼ 28.6% vs. the prior month), generating an estimated $6,263,337 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.4% of unit volume and 88.3% of revenue, while a typical listing is priced at $38.28. The keyword itself pulled 17,938 Amazon queries over the same period (▼ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the tula Top 50 moved 3,446,700 units and $74,696,863 in cumulative sales — an average of 287,225 units and $6,224,739 per month. Monthly throughput topped out at 417,000 units in June 2026 and dipped to 206,550 in May 2026, leaving the latest reading 17.5% higher than August 2025.
Tula Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
297.6K
▼ 28.6% MoM
Monthly Revenue 2026/07
$6.3M
▼ 34.2% MoM
Top 10 Market Share 2026/07
93.4%
Tula Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tula listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 33.6% of every unit tracked in this report.
The Top 10 ASINs account for 278,000 units and $5,532,520 in July 2026 — 93.4% of unit volume and 88.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tula' on Amazon
July 2026
Is 93.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B074PVTPBW
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
100K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B0FPFDSC7X
medicube Retinol Boosting Serum for Intensive Firming Care | Hydration & Plumping Care with Retinol, Peptides & Vitamins - Refined Pores & Radiant Skin, Korean Skincare, 1.01 fl.oz
10K
▼ 50.0%vs. prior month
$182.9K
latest month
12-month trend
B01BQQUFQU
TULA Skincare Cult Classic Purifying Face Cleanser, Daily Wash for Pores & Skin Balance with Prebiotic Extracts, Antioxidants & Turmeric, Deep Cleansing Formula, 6.7 FL OZ
4K
▼ 60.0%vs. prior month
$121.3K
latest month
12-month trend
B0DPJ3V3XD
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 3.4 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
4K
▼ 20.0%vs. prior month
$149K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tula Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing tula brand in July 2026, moving 100,000 units across 1 ASIN for 36.0% of Top 10 volume. Mighty Patch follows with 100,000 units (36.0%), ahead of ANUA on 50,000 units (18.0%).
With 7 brands splitting the Top 10 and 89.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
36.0%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·51.3K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
Mighty Patch
1 ASIN in Top 10
36.0%
Units
100K
Revenue
$1.3M
Avg. price
$12.99
B074PVTPBW
$12.99·★4.6·184.8K revsMighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Units sold100K
ANUA
1 ASIN in Top 10
18.0%
Units
50K
Revenue
$1M
Avg. price
$21.00
B0FVT77ZLL
$21.00·★4.5·6.2K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50K
Trending Tula Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07X7G383C booked 2K units at $38.00, with ▼ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07X7G383C
TULA Skin Care Spresso Energizing Eye Balm - Energizing & Hydrating Caffeine Under Eye Treatment for Dark Circles, Portable and Perfect to Use On-the-go, 0.35 oz.
Price
$38.00
Rating
4.4
Reviews
16.3K
Latest month sales
B086RGJT4F
TULA Skin Care Protect + Glow Daily Sunscreen - Gel, Broad Spectrum SPF 30, Skincare-First, Non-Greasy, Non-Comedogenic and Reef-Safe with Pollution and Blue Light Protection, Regular, 1.7 fl oz.
Price
$32.30
Rating
4.6
Reviews
3.2K
Latest month sales
B0B5JRF42R
TULA Skin Care The Cult Classic Purifying Face Cleanser (Travel-Size) | Gentle and Effective Face Wash, Makeup Remover, Nourishing and Hydrating | 1.67 oz.
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.4
Reviews
577
Latest month sales
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